5 top tips to getting hired on Oneflare and growing your customer base
There’s a few simple things you can do to stand out to potential customers, wow leads and ensure you put your best foot forward to win more business on Oneflare. Here, we’ll take you through five of our top tips to getting hired today.
1. Optimise your profile
Seventy percent of customers will check out your business profile before hiring you, and completed profiles win up to 230% more work. The top things customers look for when considering hiring your business are reviews and qualifications, such as insurance, license details or certifications. Make sure your profile is verified by including your ABN and Public Liability Insurance details.
Include a high resolution business logo or profile photo of yourself, professional photos resonate well with customers as they lend authenticity and legitimacy to your business.
Highlight your specific skills and experience in your business description, make it easy for your customers to identify exactly what you do, and what your business specialities are.
The benefits of having a complete online profile are not only limited to differentiating your business from the competitors but also help to build your digital presence, boost your brand and assist with search engine optimisation.
Beyond profile optimisation, also consider:
- Before & after photos: Your business profile has a portfolio section dedicated to showing photos of your past work. Feature great before-and-after photos of the projects you’re most proud of,customers love to see evidence of past work. Use high quality photos and descriptive captions to highlight the key stages of the project.
- Getting descriptive: Use your profile description as a selling tool to make customers hire your business over your competitors. State your business speciality, highlight your passion for your trade, quality of recent work completed, and any specific qualifications, certificates or licenses you hold. Highlight examples of your best work in your portfolio, ensure you have included all of the different types of jobs your business offers in the services section, and provide answers to the Frequently Asked Questions.
2. Get in quickly
To optimise your chances of winning work, always aim to respond to customers with quotes quickly. Sixty percent of winning quotes are submitted within 60 minutes of a job being posted. Responding to quotes quickly proves to the customer that you are keen to complete the work and run a professional business.
Did you know we offer autoquoting?
3. Get personal
Personalising your quotes will show that you really care. When responding to customer quotes address them by their name, customise the price estimate and message to their needs, make alternative suggestions you feel may work based on their request, and attach any before-and-after photos of similar projects you have completed.
Explain to the customer how you estimated their price, provide a rough breakdown of costs, including labour, materials and time needed to complete the project. Let the customer know what the next steps involve one they have reviewed the estimation, and portray your excitement for completing the work. Phrases such as ‘I’d love to help’, ‘that’s our speciality’ and ‘we’ve just completed a very similar project, check out the before and after photos’ are great ways of showing the passion and expertise in your field of work.
4. Follow up
Oneflare will notify you as soon as a customer has viewed your quote, follow this up with a more personal conversation. Thank them for reviewing your quote and provide them with more information about your expertise, and how this relates to their specific needs. You are able to contact verified customers by their mobile number and email, though it’s always best to reach out via their nominated method of contact.
Give the customer enough time to review before you make the initial point of contact. Calling them as soon as they have received the quote may catch them off guard and lead them to think you are too pushy. Some customers prefer email or sms communication, while others respond better with a direct call. With time you will develop a deep understanding of your customers and know what triggers a better response from them.
5. Maximise your reviews
Having good reviews on your profile will resonate well with prospective customers. Businesses with five or more reviews are hired, on average, four times more often than those with less. Don’t be afraid to ask your customers to leave a review of your services after you have completed the job. Oneflare makes this easy providing every business with a review link, which is found below your business information on your profile. You can share this link with customers via email/SMS and social media. The Oneflare Win Work Guide includes comprehensive, step by step instructions on how to collect customer reviews.