Starting a flooring business in Australia can be a great way to build a steady income, but it’s not without its challenges, especially when working with limited resources. If you’re starting a flooring company from the ground up, you’ll need practical strategies to attract clients and manage your business effectively.
This guide will help you get started on how to start a flooring business, from identifying your market and deciding on your rates, to securing your first clients. With the right approach, you can build a solid reputation and achieve long-term success in the flooring industry.
- Step 1: Identify the market of your flooring business
- Step 2: Plan for seasonal trends in the flooring industry
- Step 3: Research market rates and analyse competitors in the flooring industry
- Step 4: Explore funding options for your flooring business
- Step 5: Develop a strategic flooring business plan
- Step 6: Register your flooring business
- Step 7: Hire your flooring experts and specialists
- Step 8: Invest in the right flooring tools and equipment
- Step 9: Find clients for your flooring business
- Step 10: Get paid for your flooring services!
- Build the foundation of your dream—start your flooring business today!
Step 1: Identify the market of your flooring business
Identifying your market is the first step to ensuring your flooring business meets the needs of your local community. By understanding which flooring services are in demand, you can tailor your offerings to attract the right clients and stand out from the competition.
Explore different types of flooring services
Here, we’ll explore the various types of flooring services you can offer, so you can identify which ones align with your skills and the needs of your community.
Floor installation services
Floor installation is the most common service for new builds or renovations. You can specialise in installing a variety of flooring types, including hardwood, laminate, floating timber floors, vinyl, or tiles, catering to residential and small commercial projects.
Floor refinishing services
Floor refinishing services restore the beauty of worn-out floors by sanding, polishing, and sealing surfaces to make them look new. This service is especially in demand for hardwood floors that show signs of wear and tear.
Floor restoration services
Floor restoration involves repairing and restoring damaged floors, including repairing cracks or replacing damaged tiles. This service appeals to homeowners who want to maintain the integrity of their floors without having to replace them entirely.
Tile and grout cleaning
Professional tiling and grout cleaning are essential for maintaining the cleanliness and longevity of tiled floors. Offering this service can be a great way to attract clients looking for routine maintenance or restoring the appearance of older tile floors.
Floor sanding services
Floor sanding is a type of service used to remove old finishes and smooth out imperfections on wooden floors. This service is particularly beneficial for older homes with hardwood floors that need a bit of floor restoration and refresh work to look vibrant again.
Epoxy flooring services
Epoxy flooring provides a durable, long-lasting finish, ideal for garage floor coating, warehouse floor upgrades, and other floor renovations for high-traffic areas. This service requires specialised skills but can be highly profitable, particularly in commercial settings.
Floor levelling services
Floor levelling corrects uneven floors before installing new flooring. It’s an important service for clients who want to ensure their floors are properly prepared to avoid future problems.
Carpet removal and replacement
Carpet removal and replacement is a practical service for homeowners looking to upgrade their floors or switch to a different type of flooring. You can offer this service as part of a full home makeover or as an independent job.
Floor waterproofing and sealing
Floor waterproofing and sealing floors are crucial for areas prone to moisture, such as basements, bathrooms, or kitchens. Offering this service adds value by helping homeowners protect their investments from water damage.
Custom floor design and inlays
Custom floor design and inlays involve creating unique floor patterns or adding decorative elements to enhance the aesthetic of a space. This service appeals to clients looking for a more personalised or high-end flooring option.
Choose your flooring business niche
Once you’ve identified the types of flooring services you want to offer, the next step is to narrow down your focus to a specific niche. By specialising, you can build expertise, attract the right clients, and differentiate your business from competitors. Consider the following flooring business niches:
Floor refinishing and restoration niche
The floor refinishing and restoration niche focuses on the restoration and reinforcement of older buildings by sanding, polishing, and repairing their floors. The services under this niche are commonly used for hardwood floors, tile, and stone surfaces to improve their quality and durability, keeping them in excellent condition.
- Pros: High demand for budget-friendly flooring solutions.
- Cons: This can require more time and effort than new installations and may require specialised tools and training.
Luxury and custom flooring niche
The luxury and custom flooring niche focuses on high-end, bespoke installations, such as intricate designs, premium materials, and unique flooring solutions. This niche appeals to clients who want something distinctive for their homes or businesses.
- Pros: Higher profit margins and the opportunity to build a strong brand.
- Cons: Smaller client base as it targets higher-end markets, and requires premium materials and advanced skills.
Commercial and industrial flooring niche
The commercial and industrial flooring niche caters to businesses, warehouses, and factories that need durable, long-lasting flooring solutions. Services can include epoxy coatings, tile installations, and large-scale carpeting.
- Pros: Steady demand from commercial properties and larger projects.
- Cons: Larger projects often require higher upfront investment in equipment and materials, and longer working hours.
Tile and grout cleaning and maintenance niche
Tile and grout cleaning services involve restoring the appearance of tiled surfaces and removing dirt, stains, and build-up. The services under this niche are often sought after in both residential and commercial settings, where cleanliness and maintenance are priorities.
- Pros: Consistent demand for maintenance services and lower start-up costs.
- Cons: Can be physically demanding and may require specialised cleaning equipment.
Eco-friendly flooring niche
The eco-friendly flooring niche focuses on sustainable, environmentally conscious flooring options such as bamboo, cork flooring, and reclaimed wood. With growing awareness of environmental issues, this niche appeals to clients seeking green building solutions.
- Pros: Appeal to eco-conscious consumers and increasing demand for sustainable options.
- Cons: Limited range of materials, and some eco-friendly options can be more expensive than traditional flooring types.
Decide on the service area for your flooring business
Determining where to establish or expand your flooring business is crucial for its success. By identifying regions with the highest demand for flooring services, you can position yourself in areas where your business is more likely to thrive.
The table below highlights the demand for flooring services across various cities in Australia, based on Oneflare’s job posting data from 2024. We’ll break down the demand in each city and explore the factors driving the need for professional flooring in these areas.
| City | Percentage Share of Total Flooring Job Demand |
| Flooring services in Sydney | 23.2% |
| Flooring services in Melbourne | 22.3% |
| Flooring services in Brisbane | 15.1% |
| Flooring services in Perth | 14.5% |
| Flooring services in Gold Coast | 3.6% |
Australian cities with the highest flooring job demand
Sydney leads the market with 23.2% of the total job demand for flooring services in Australia. This high demand is primarily driven by its significant population, large-scale residential developments, and consistent growth in the commercial property market. With ongoing renovations and new builds in one of Australia’s busiest urban centres, the demand for flooring specialists remains high.
Melbourne follows closely with a 22.3% share of the total job demand. As a rapidly growing metropolitan area, Melbourne’s demand for flooring services is driven by urban expansion, renovations in older suburbs, and a thriving housing market. Its vibrant property scene ensures sustained demand for both residential and commercial flooring solutions.
Brisbane accounts for 15.1% of the demand, making it a strong contender. The city’s growing appeal to families and businesses, coupled with increased construction activity, has elevated the demand for quality flooring. Its relative affordability compared to Sydney and Melbourne also supports consistent activity in the housing market, influencing flooring services.
Australian cities with lower flooring job demand
Perth, with a 14.5% share, represents a mid-tier market for flooring services. While demand is not as high as Sydney or Melbourne, Perth’s steady population growth and increased focus on urban redevelopment projects make it a viable market. Flooring businesses can focus on niche areas such as sustainable flooring or luxury vinyl to differentiate themselves.
The Gold Coast holds a smaller share of 3.6%, reflecting its role as a more lifestyle-oriented city. Though overall demand is lower, businesses can tap into niche opportunities in luxury and holiday home flooring, as well as renovations driven by a strong tourism market. The smaller market also reduces competition, allowing businesses to build loyal customer bases.
Step 2: Plan for seasonal trends in the flooring industry
Understanding seasonal trends in the flooring industry is essential for managing fluctuations in demand and optimising operations. Certain times of the year may see an increase in client requests, such as spring and summer, when homeowners prioritise renovations and flooring upgrades. Other periods may experience a slowdown.
By aligning your services with seasonal needs—such as promoting floor refinishing services in winter or advertising outdoor flooring solutions like decking installations in spring—you can maintain steady revenue and ensure the long-term stability of your flooring business, regardless of demand fluctuations.
Identify popular seasons for flooring services
According to Oneflare’s 2024 data on the total job postings for each type of service, the top three peak months for the flooring business in Australia are March, April, and October. These months exhibit the highest demand across various flooring services.
The increased demand in March and April is closely linked to the end of summer and the start of cooler months, a period when homeowners often undertake renovation projects, including flooring upgrades, before winter sets in. October marks the beginning of the warmer spring season, prompting property owners to complete home improvement projects, often driven by the anticipation of holiday gatherings or real estate sales.
Peak season for flooring installation
Flooring installation shows the highest demand in January, March, and April. In January, property owners take advantage of the summer holiday season to complete renovations. March and April follow as ideal times to install flooring due to favourable weather conditions.
Peak season for tiling installation
The peak months for tiling installation are March, April, and May. During these months, the demand is driven by property renovations, with homeowners and commercial establishments focusing on upgrading kitchens, bathrooms, and outdoor areas, especially ahead of winter in May.
Peak season for grout cleaning
Grout cleaning has peak demand in March, May, and December. March and May align with seasonal cleaning and renovation cycles, while December represents a last-minute push before year-end celebrations to ensure spaces are clean and well-maintained.
Peak season for flooring repair
Flooring repair peaks in January, April, and September. January reflects the post-holiday period when homeowners address wear and tear. April is popular for general renovations before winter, while September sees a surge as property owners prepare their homes for the spring season and upcoming holiday activities.
Peak season for carpet cleaning
Carpet cleaning experiences its highest demand in March, May, and November. March and May coincide with seasonal cleaning routines, especially before and after the cooler months. November aligns with preparations for the festive season, as homeowners and businesses focus on maintaining clean and presentable spaces for holiday gatherings.
Plan strategies to adapt to seasonal fluctuations
Seasonal changes can greatly impact the demand for flooring services, with peak times during home renovation seasons or before major holidays. Planning ahead for these fluctuations can help ensure that your flooring business remains steady throughout the year, maintaining a reliable income stream even during quieter months.
Offer seasonal promotions and discounts for certain flooring services
Seasonal promotions can be a great way to attract clients during off-peak times. For example, you can offer discounts on floor refinishing services during the colder months when people are spending more time indoors or provide package deals for new floor installations in the spring. Seasonal offers encourage clients to book services during slower periods and keep your business active year-round.
Diversify your flooring service offerings
Expanding your service offerings can help keep your business going throughout the year. If you experience a drop in new flooring installations during the off-season, consider offering related services like floor cleaning, sanding, or restoration. By diversifying your flooring services, you can appeal to different client needs and avoid relying too heavily on one service.
Build relationships with builders, interior designers, or renovation contractors
Collaborating with builders, interior designers, and renovation contractors can help smooth out seasonal fluctuations. These professionals are often working on projects throughout the year and can refer you for flooring installations or other services. Building these partnerships ensures that you have a steady stream of business, even in slower months.
Post on lead generation sites to secure recurring clients needing regular flooring services
Using lead generation platforms like Oneflare can help you secure consistent work throughout the year. By regularly updating your profile and responding to service requests, you can attract clients who need recurring services like floor maintenance or repair. These platforms keep your business visible and help fill your schedule, even during off-peak seasons.
Register your flooring business on Oneflare today and connect with clients searching for trusted flooring experts like you!
Step 3: Research market rates and analyse competitors in the flooring industry
Understanding the market rates and analysing your competitors is key to pricing your services competitively while ensuring you remain profitable. By researching how much most floor installers charge for their businesses, you can better position yourself in the market and make informed decisions about your pricing strategies.
Understand the cost of common flooring services
There are many factors that affect the cost of flooring services. There are the type of flooring, the complexity of the project, and the region in which you operate. The cost also depends on whether you’re offering basic installation or more specialised services like sanding or epoxy coatings.
To give you a better idea, here’s an overview of how much most flooring services cost in Australia:
| Type of Flooring Service | Average Cost Range (per m²) |
| General flooring cost | $80 to $200 |
| Floor refinishing cost | $25 to $50 |
| Floor restoration cost | $25 to $50 |
| Laminate flooring installation cost | $25 to $80 |
| Timber flooring installation cost | $30 to $100 |
| Vinyl flooring installation cost | $25 to $50 |
| Linoleum flooring installation cost | $30 to $60 |
| Tile flooring installation cost | $35 to $120 |
| Carpet installation cost | $60 to $150 |
| Floor sanding cost | $25 to $50 |
| Epoxy flooring cost | $30 to $100 |
| Floating floor installation cost | $20 to $90 |
Do take note that these figures are simply estimates, and prices may vary based on location, the scale of the job, and the materials used. By understanding these ranges, you can assess how your pricing compares to the local market and adjust accordingly.
Decide how to charge for flooring services
Choosing the right pricing structure depends on the type of work you’re doing. Consider the following methods to determine how you charge for flooring services:
Per square metre for larger flooring projects
For larger projects, such as installing new floors in a house or commercial space, charging per square metre is a standard approach. This method provides clarity for clients and allows you to scale your pricing based on the size of the project, ensuring that larger jobs are adequately priced. It also makes it easier to estimate costs upfront, helping clients make informed decisions.
Flat rates for smaller and specific flooring jobs
For smaller tasks like repairs or installations of specific flooring types (e.g., carpets or tiles), offering a flat rate can make it easier for clients to understand the total cost upfront. It also simplifies invoicing for straightforward projects, ensuring no hidden costs or surprises for the client. Flat rates are particularly useful for repeat customers, as they can quickly compare prices for similar jobs.
Hourly rate for intricate and unpredictable flooring services
For services that require more detailed work, such as floor sanding or restoration, an hourly rate may be appropriate. This method is ideal for projects where the scope of work is harder to estimate in advance, allowing you to be compensated fairly for your time and expertise.
Hourly rates can be beneficial for jobs that may have unexpected challenges or require a level of skill that’s hard to predict.
Project-based pricing for flooring projects with multiple phases
For larger or more complex projects that involve several stages, such as demolition, preparation, floor installation, and finishing, project-based pricing can be effective. This method ensures that all aspects of the project are covered and helps clients understand the overall cost structure.
It also provides the opportunity to build in contingencies for unexpected costs, ensuring your flooring business is protected throughout the project.
Evaluate your unique selling points (USPs)
To stand out in a competitive flooring market, it’s essential to identify and promote your unique selling points (USPs). These are the key features or services that differentiate your business from others, helping you attract the right clients. Here are some ideas to consider:
Eco-friendly flooring solutions
Eco-friendly flooring options, such as bamboo or reclaimed wood, are becoming increasingly popular as consumers seek sustainable choices. Offering eco-friendly options can attract environmentally conscious clients and differentiate your business from competitors.
Additionally, it positions your business as one that aligns with current trends and consumer values, enhancing your brand’s reputation.
Customised flooring designs and finishes
Offering customised floor designs or specialised finishes, like hand-stained hardwood floors or intricate tile patterns, can appeal to clients looking for a unique touch. This helps position your business as a premium provider of bespoke services, allowing you to target a higher-end market. Clients seeking one-of-a-kind solutions will appreciate your attention to detail and craftsmanship.
End-to-end flooring service
Providing an all-inclusive service, from initial consultation to project completion, can be a strong USP. This convenience saves clients time and hassle, as they only need to work with one company for the entire flooring project. It also ensures that the client receives consistent service and quality across all stages of the project, making their experience smoother and more enjoyable.
Fast turnaround times and flexible scheduling
Promoting quick response times and flexible scheduling can be a key selling point, especially for clients who need urgent flooring services. This level of flexibility can set you apart from competitors with longer lead times, making your business the go-to choice for clients in a rush. Additionally, it allows you to work with a wider range of clients, including those with tight deadlines or last-minute requests.
Step 4: Explore funding options for your flooring business
Securing funding for your flooring business is an essential first step, and it’s crucial to seek professional advice before making any financial commitments. Consulting with financial planners and local accountants can help you understand the implications of each option and choose the best fit for your business goals.
Self-funding
Self-funding involves using personal savings or funds from family and friends. This approach allows full control over finances without needing to meet lender requirements, although it also involves using personal financial resources.
Small business loans
Australian banks and financial institutions offer small business loans designed for startups. These loans generally require a business plan, financial projections, and a good credit history. Small business loans can provide the capital needed for startup expenses, with set repayment terms and interest.
Secured and unsecured business loans
Both secured and unsecured business loans are small business loans that can be viable funding options for purchasing initial flooring business supplies, equipment, and transportation assets.
Secured loans offer manageable, low-interest rates, provided collateral is available. This collateral could include personal assets such as residential properties or assets associated with your flooring business, like vehicles, flooring tools, and equipment.
Meanwhile, an unsecured loan offers businesses fast access to funds without collateral. However, they generally have higher interest rates with shorter loan terms than secured loans, so the monthly payments can be higher.
Government and industry programs
Certain Australian states provide grants and financial support for small businesses, especially those with innovative or eco-friendly services. These programs are structured to assist with initial costs and often have specific application requirements and conditions.
The New Enterprise Incentive Scheme (NEIS) is one of the government programs in Australia that supports job seekers who want to start small businesses. This offers new entrepreneurs mentorship, accredited training, and income support to help them sustain themselves while establishing their businesses without requiring immediate profit. However, NEIS does not directly fund business costs, so startup capital would still need to be sourced separately.
Equity Investment
Startup flooring businesses can secure significant funds without taking on debt that needs immediate repayment through equity investment. It’s a funding option where investors provide money to a business in exchange for ownership shares to get a stake in the company.
There are two types of equity investors: angel investors and venture capitalists (VCs). Angel investors are typically high-net-worth individuals who invest their personal funds into early-stage companies in exchange for equity. Meanwhile, venture capitalists are firms or groups that pool funds from multiple investors to support high-potential businesses.
Step 5: Develop a strategic flooring business plan
Starting a flooring business requires a well-thought-out business plan. This plan will be your roadmap, guiding you through each stage of starting and running your business.
It should include key elements, such as:
- Executive summary
- Company profile
- Business description
- Market analysis
- Services offered and pricing strategy
- Marketing strategies
- Budget and cash flow forecast
- Operations plan
- Risk mitigation strategy
- Long-term growth plan
Now, let’s dive into the step-by-step process to create a business plan tailored to your flooring business.
Draft an executive summary
First, begin with the executive summary, which is a brief overview of your flooring business and your goals. This section gives readers a quick sense of what your business is all about. Summarise what services you’ll offer, your target market, and what sets you apart from competitors. It’s often best to write this last so it truly reflects the rest of your plan.
Write your flooring business description
Your flooring business plan also needs a clear company description. In this section, outline the foundational details of your flooring business, including its legal business structure (e.g., sole trader, company, partnership, etc.), ownership details, business name, and location.
Moreover, your company description should describe your business’s vision, mission, and core values. This section will provide essential context as you move into the more operational and financial specifics of your business plan.
Describe your flooring business niche and types of services
The next step is to define the focus of your flooring business, whether it’s general flooring installations, refinishing and restoration, tile and grout cleaning, or a specialised niche such as eco-friendly flooring solutions or custom design and inlays.
Clarify why you chose this niche and provide a brief description of your target market. For example, your target audience could include homeowners needing durable and stylish flooring installations, businesses seeking large-scale commercial flooring solutions, or clients looking for specialised offerings like sustainable materials, bespoke designs, or fast-response repair services.
Analyse your market and define your customer base
Once you have completed writing your company profile and flooring business niche, it’s time to define your customer base. First, you’ll need to conduct a market analysis to understand your target customers, local competitors, and industry trends.
From there, outline who your ideal clients are, what they need, and how you plan to serve them better than competitors. This analysis will help you identify market gaps and inform your service offerings.
Outline your flooring services and pricing strategy
Your business plan should also specify the types of flooring services you’ll offer and your pricing approach. Consider the costs of supplies, labour, and other expenses to price competitively yet profitably. Plus, think about whether you’ll offer package deals, discounts for repeat clients, or seasonal promotions.
Detail your marketing and sales plan
For your marketing and sales plan, you need to map out how you’ll attract and retain clients. Detail your marketing channels—such as social media, SEO, or partnerships—and any customer loyalty or referral programs. Think practically about your initial steps to grow your client base and raise brand awareness in your target market.
Create a budget and forecast cash flow
The budget and forecast cash flow is a crucial part of your business plan. For this section, it’s wise to break down your startup costs, monthly operating expenses, and anticipated revenue.
Include one-time expenses such as equipment and marketing materials, as well as recurring costs like supplies, transportation, and insurance.
Then, project your cash flow to understand when you’ll reach profitability and how to manage finances through any seasonal ups and downs.
Establish an operations plan
The operations plan details how you’ll manage day-to-day operations, including hiring, training, and scheduling. Here, describe systems you’ll implement to maintain high-quality service, handle customer feedback, and manage bookings or billing. This section is key to ensuring smooth, efficient operations as your business grows.
Develop a risk mitigation strategy
After the operations plan, develop a risk management plan to address potential challenges and safeguards for your business. Identify key risks when starting a flooring business, such as injuries from handling heavy materials or equipment, slips and falls during installations, and accidental damage to property during floor removal or refinishing. Outline safety protocols and detail the types of business insurance coverage needed, like public liability insurance or workers’ compensation insurance.
Conclude with a long-term growth plan
Lastly, conclude with a long-term growth plan to demonstrate your vision for the future and commitment to sustainable growth. In this section, you need to define both short-term and long-term objectives of your business, such as adding new flooring services, increasing your client base, or expanding to new locations. Outline strategies to retain existing clients, such as loyalty programs, and how you plan to scale your marketing efforts.
Step 6: Register your flooring business
To start a flooring business, you may need to obtain registrations, flooring business licenses, and permits. As a business owner, it’s your responsibility to make sure you’re compliant with all applicable laws and meet your tax obligations.
For information about registering your business or applying for an ABN, we recommend you check out this helpful information from the Australian government.
Step 7: Hire your flooring experts and specialists
Building a reliable team for your flooring business is essential for your company’s success and growth. Below, we’ll discuss how you can hire flooring experts and specialists and ensure that they meet your business’s needs.
Write job description
First and foremost, you need to create a job description that highlights your business and what you offer. Be transparent about job duties, hours, pay, employment type and any training opportunities. Describe specific tasks (such as installing new flooring, refinishing or restoring existing floors, or repairing damaged floorboards) and any qualifications or technical skills required. This helps candidates understand expectations from the start and ensures a good match for the role.
Most candidates also appreciate knowing the pay range, benefits, or potential for growth within the company. If you offer flexible hours, a supportive team environment, or training for new employees, mention these aspects. This can make your ad stand out and attract applicants who genuinely want to be part of a stable, rewarding role in a growing company.
Use local Australian platforms to advertise your job
After crafting the job ad, post it on multiple platforms to maximise its visibility. To reach the best candidates and find the right flooring experts and specialists for your business, you may consider advertising on platforms that are popular and effective in Australia, such as:
- SEEK – Australia’s largest job board, ideal for professional job seekers across industries.
- Indeed Australia – a wide-reaching job platform, popular among full-time and part-time job seekers.
- Jora – a job aggregator that pulls listings from various sources, increasing visibility.
- Workforce Australia – a free job advertising service from the government, suitable for small business owners.
You might also consider posting on social media platforms such as Facebook, LinkedIn, or Instagram if you have a business page. For a local touch, posting on community boards or participating in job fairs can attract applicants in your area.
Don’t overlook employee referrals, either—current employees often know reliable candidates, and offering a referral bonus can incentivise them to help bring in great new hires.
Screen and interview thoughtfully
As applications start coming in, review them carefully to find candidates with the right qualifications and experience. Conduct initial interviews with the most promising applicants to gauge their interest in the role, flooring skills, and alignment with your business.
This is the perfect chance to ask questions that reveal their previous experience, problem-solving abilities, and reliability. For example, you might ask how they managed challenging flooring projects in the past, dealt with unexpected complications such as uneven subfloors or intricate designs, or met tight deadlines while delivering high-quality flooring results and ensuring customer satisfaction.
It’s also helpful to perform criminal history checks and reference checks to ensure the trustworthiness of your candidates. This is particularly important if your flooring specialists will work in sensitive environments like offices or schools. A quick call to past employers can provide insight into their reliability, history, and work quality.
Make an offer and onboard your new hire
When you’ve selected your top candidate, make a clear and detailed job offer that outlines pay, benefits, work hours, and expectations.
Once they’ve accepted your offer, the next step is running a smooth onboarding process to set up your new hires for success. Start with training sessions to introduce them to your flooring business’s standards, client communication protocols, and the specific workflows or tools they’ll use to ensure efficient and high-quality flooring services.
If possible, have them shadow an experienced team member for their first few shifts so they can learn on the job. After their first week, check in with them and provide feedback to support their improvement and integration into the team.
Offer ongoing support and fair treatment
A supportive work environment promotes employee retention. Openly address concerns about shifts, workload, and safety. This initiative will help create a positive work culture that encourages loyalty and productivity among your staff.
Step 8: Invest in the right flooring tools and equipment
To deliver high-quality flooring services, investing in the right tools and equipment is crucial. By being equipped with the right gear, you will stand out as a flooring business that’s efficient, precise, and professional.
Each flooring business niche requires specialised tools and equipment. Here’s a breakdown of key items, their estimated costs, and where to purchase them in Australia:
| Flooring Tools and Equipment | Price Range | Where to Buy |
| Flooring cutters and trimmers | $50 – $300 | Bunnings |
| Floor sanders | $1,000 – $5,000 | Kevmor |
| Moisture meters | $150 – $500 | Floor Trade Supplies |
| Knee kickers | $100 – $250 | Intafloors |
| Adhesive trowels | $20 – $80 | Imperial Flooring Australia |
| Tile levelling systems | $30 – $150 | Bunnings |
| Floor rollers | $100 – $400 | Kevmor |
| Carpet stretchers | $200 – $600 | Intafloors |
| Safety gear (gloves, goggles, etc.) | $20 – $150 | Bunnings |
Note: Prices are approximate and may vary depending on retailers, brands, and product quality.
Step 9: Find clients for your flooring business
By now, you likely have a clear understanding of your market and have set your pricing structure. The next step is to secure your first clients. Whether it’s through your website, social media, or word-of-mouth referrals, there are many ways to get your business in front of the right people.
Expand your online presence
A strong online presence is vital for finding flooring leads and establishing your business as trustworthy. Clients are more likely to search online for flooring services before making a decision, so it’s essential to ensure your business is easy to find and offers clear information on your services.
Build your flooring business website
A website is essential for establishing your flooring business’s credibility and providing clients with easy access to your services. It allows potential clients to learn about your offerings, view testimonials, and request quotes directly. Working with a web designer can ensure a user-friendly, optimised site that effectively showcases your services and improves search visibility.
To guide you, we’ve compiled examples of successful flooring business websites that display the effectiveness of building a good website to boost brand credibility and improve customer experience.
The Flooring Guys
The Flooring Guys’ website features a clean and professional design that effectively highlights their expertise in hybrid flooring and related services. Right from the homepage, they emphasise their specialisation, showcasing high-quality images of their flooring products alongside clear pricing details.
The navigation is straightforward, making it easy for visitors to explore their product offerings or learn more about their services. The inclusion of customer testimonials, such as their “150+ 5-star reviews” on Trustpilot, adds credibility and reassures visitors of the company’s reliability and service quality.
MTE Floors
MTE Floors’ website features a clean and professional design that effectively highlights their expertise in wooden flooring solutions. They showcase their specialisation by presenting high-quality images of various flooring options, including laminate, hybrid, engineered, and solid timber flooring.
The website has clear menus, directing visitors to detailed service pages, a gallery of past projects, and informative blog posts. Contact information, including phone numbers and an email address, is prominently displayed at the top of the page, and a dedicated ‘Contact Us’ section provides an easy-to-use form for inquiries.
Top Choice Flooring Installation
Top Choice Flooring Installation’s website features a user-friendly design that immediately highlights their expertise in handling different flooring materials, such as vinyl, laminate, and hybrid options.
What sets this site apart is the detailed descriptions accompanying each flooring type, helping potential clients make informed decisions. The website also emphasises its additional services, such as subfloor preparation and dust-free grinding, positioning them as a comprehensive solution for flooring needs.
Post on lead generation platforms
Posting on lead-generation platforms is one of the most effective ways for flooring businesses to find clients. These platforms connect you directly with clients actively searching for flooring services, providing an immediate source of leads.
Oneflare, in particular, allows you to showcase your flooring expertise without upfront fees, making it easier to attract clients with minimal risk. This platform’s job posting system helps bring in quality leads and enables you to specify job types, budgets, and locations, so you can target projects that fit your capabilities and business goals.
Get started on Oneflare by registering your flooring business today—connect with clients, post targeted jobs, and grow your business with ease!
SEO and paid search for visibility
SEO and paid search improve your website’s visibility in search engine results, attracting organic traffic. While effective, SEO requires regular updates and can be costly in competitive areas. Consulting an SEO specialist helps implement ranking strategies to boost your business’s online presence.
Social media advertising
Social media advertising helps you reach a wide audience and showcase your flooring services and client works visually. Targeted ads on Facebook, Instagram, and even TikTok can attract local clients, but maintaining a presence requires ongoing posting and budget management. A social media manager can optimise your campaigns for consistent engagement.
The following sections provide samples to inspire you and give you an idea of how social media advertising works. They showcase effective strategies for boosting a flooring business’s visibility on Facebook, Instagram, and TikTok.
Tommy Hawkins Flooring – Facebook advertising
Tommy Hawkins Flooring’s Facebook page uses a straightforward marketing approach by regularly posting photos and videos of their completed flooring projects. Each post is accompanied by concise captions detailing the materials used and the location of the project, effectively showcasing their expertise.
Their consistent posting schedule featuring a variety of flooring types, including vinyl planks, hybrid flooring, and carpet tiles, proves their versatility in the field and appeals to a broad range of potential clients.
MLB Flooring – Instagram advertising
MLB Flooring’s Instagram account is filled with high-quality photos and videos, highlighting their completed projects, such as hybrid flooring, vinyl planks, and custom designs. They also take advantage of Instagram’s story highlights to feature ongoing projects, which help build trust and provide added value to their followers.
The account keeps its content simple and focused, relying on polished visuals and occasional reels showcasing their work. This approach, combined with consistent posting and authentic engagement with followers, makes the page appealing to potential clients looking for reliable flooring services.
LV.TimberFlooring – TikTok advertising
LV.TimberFlooring’s TikTok account uses an engaging content strategy that combines project showcases with trending audio and effects. Their videos often feature time-lapse transformations of flooring installations, behind-the-scenes clips, and close-ups of their high-quality timber finishes.
Their content is visually appealing and highlights the craftsmanship of their work. Plus, incorporating TikTok trends, such as popular music and creative transitions, makes their content more shareable and engaging. This strategy allows them to reach a wider audience and stand out in the competitive flooring market, proving the effectiveness of TikTok in showcasing their expertise to potential clients.
Build your flooring business’s reputation through reviews and referrals
A strong reputation is key to long-term success. Encourage satisfied clients to leave reviews on your website or lead platforms like Oneflare to boost credibility and attract new flooring clients. Consistent reviews on a platform ensure reliable feedback, helping potential clients trust your quality.
Take bookings and manage quotes efficiently
Responding quickly to quote requests can also help you win flooring jobs, as clients often select the first reliable response. In fact, Oneflare data reveals that 60% of winning quotes are submitted within 60 minutes of the job posting, highlighting that faster quotes significantly boost job success rates.
Here are some tools that can help with automated booking and quoting:
- Calendly – Enables easy scheduling by allowing clients to book available time slots directly, reducing back-and-forth communication.
- Square Appointments – Provides booking, invoicing, and payment processing in one platform, helping streamline the client experience.
- Setmore – Offers online booking with customisable reminders, plus client management and integration with social media for easy appointment setting.
- HoneyBook – Combines booking, quoting, and invoicing, letting you automate responses and manage projects all in one place.
- Zoho Bookings – Integrates with Zoho CRM to manage client relationships, offers automated reminders, and allows for easy rescheduling.
These tools help you automate responses, manage quote requests, and follow up with clients, ensuring that no lead falls through the cracks.
Step 10: Get paid for your flooring services!
Now that you have everything set up, from choosing your business niche and setting up your service area, to finally finding your clients, it’s time to finally get paid for your flooring services. Here’s how:
Choose a reliable accounting software
Managing payments is a lot easier with a dedicated accounting system. This will save you time, reduce errors, and give you a clear picture of your finances.
Some popular accounting software options commonly used in Australia are:
- Xero – easy-to-use software with invoicing, bank feeds, and reporting.
- MYOB – offers payroll, tax tracking, and inventory management.
- QuickBooks Online – handles invoicing, expense tracking, and payments.
- Reckon One – customisable and budget-friendly, with modules for payroll and invoicing.
- Sage Business Cloud Accounting – simple solution for expense tracking and payroll.
Create a flooring business invoice
Creating a professional invoice template is essential to get paid quickly. The invoice should clearly list your services, rates, and payment terms.
Many accounting platforms offer customisable flooring services invoice templates, but you can start with free templates and modify them as needed. Consider these free flooring invoice templates as a guide:
Canva’s flooring invoice templates
It’s easily customisable with fields for services, rates, and payment terms. You can also add your logo and other brand elements to maintain consistency across all client communications.
Conta’s flooring invoice templates
It provides a customisable, downloadable template specifically tailored for different businesses, like flooring businesses. The good thing about these templates is that they’re compatible with Google Docs, Microsoft Word, and Excel, allowing you to easily tailor them as needed.
Microsoft Office’s flooring invoice templates
It offers free invoice templates that are straightforward and professional and can be saved as a PDF. Even better, they have Excel-based templates that can automate calculations, streamlining the billing process and reducing errors.
Zoho’s flooring invoice templates
The template offers a clean and organized layout, ensuring clarity and professionalism in client communications. It includes essential sections such as service details, additional charges, taxes, and terms and conditions, facilitating accurate and transparent billing.
Set up a bank account for business payments
Separating personal and business finances with a dedicated bank account makes it easier to track income, manage deposits, and handle reconciliations. Most banks offer online options specifically for businesses, streamlining all your financial needs in one place.
Offer digital payment options
Make payments easy and convenient for clients by providing digital options like Apple Pay, Google Pay, credit cards, and bank transfers. Many clients, especially those booking flooring services through platforms like Oneflare, prefer the flexibility of paying directly from their devices. Offering digital payments not only enhances client satisfaction but also speeds up the payment process, helping you maintain a reliable cash flow.
Establish clear payment terms
Define your payment terms upfront to avoid confusion—include due dates, late fees, and preferred payment methods. Clear terms, such as a 14-day payment window, help maintain a steady cash flow and foster professional client relationships.
Build the foundation of your dream—start your flooring business today!
Becoming a trusted flooring professional gives you the chance to help clients transform their spaces, whether it’s enhancing a family’s home with stylish, durable flooring or upgrading an office space with modern, functional designs. In this guide, we’ve outlined everything you need to start and succeed in the flooring industry, and how you can find and secure your first flooring business clients.
If you’re ready to grow your flooring business, register your business on Oneflare and connect with homeowners and businesses actively seeking reliable flooring professionals. By creating a profile, you can showcase your expertise, attract new clients, and establish lasting relationships in your community.
Don’t wait to take your business to the next level—join Oneflare today!
FAQs on how to start a flooring business
How can I manage cash flow effectively during slow seasons?
Managing cash flow during slow seasons requires strategic planning. Build a financial buffer by saving a portion of your earnings during busier months. Offer seasonal promotions or discounts to attract clients during quieter periods. Additionally, diversify your services, such as providing maintenance or repair work, to maintain a steady income stream year-round.
What’s the best way to build partnerships with interior designers or builders?
Start by networking at local events or trade shows where industry professionals gather. Reach out to interior designers and builders with a professional pitch, showcasing your portfolio and how your services complement theirs.
You might also want to consider offering referral incentives or collaborating on joint projects to establish mutually beneficial partnerships. Maintaining good communication and consistently delivering high-quality work will help strengthen these relationships over time.
How much does it cost to start a flooring business?
The cost of starting a flooring business can vary, but typically ranges between $5,000 and $50,000, depending on the scale. Initial expenses may include purchasing tools and equipment, such as saws and sanders, a reliable vehicle for transporting materials, marketing costs, and any required licenses or insurance. Starting small with essential tools and gradually expanding can help manage initial costs effectively.
