Categories
Design & technology

How to maximize brand exposure for your start-up

Branding is a vital marketing strategy for any business. Branding can elevate you in a crowded market and help your company differentiate itself from your competitors and other brands as well. That’s why branding should be considered as early as possible, more precisely, during the startup stage of a company.

However, branding during the startup stage can often be a real challenge. The main reason is that startups usually lack the resources to commit to branding fully. Still, developing a brand is a long process, and you don’t have to do everything in one day.

Therefore, do what you can with the resources that you have and develop your brand further alongside your startup business. Once you begin the branding process, you can work towards maximizing your exposure and awareness one step at the time. With that in mind, here are a few simple tricks to help maximize brand exposure for your startup.

1. Get creative with your content

If anything can help with your brand exposure, it’s content marketing. Content is, indeed, the most effective form of marketing today. The main reason is that it provides true value to consumers.

  • Educate, inform and entertain your audience

Create content that is well-made and highly relevant to your audience.  No matter if you run a fashion blog, a cooking studio, a pastry shop, or a doggy daycare, you should know by now that your content can make or break your digital presence. To leave it all to chance would be the biggest mistake you could make for your reputation. Instead, take the reins and create a content strategy that will help you stand out in your local market, and if you run an international business, include your global image, too.

  • Consider various types of content

Stunning images and videos work well for audience engagement. Podcasts and presentations can bring your content closer to a broader audience. When you do your best to diversify through posting videos to your social media feeds, as well as YouTube channel, helpful tutorials, smart infographics, and not just stick to blogs and articles, you’ll have a much better chance to attract more attention and get more people to engage.

  • Location

Consider the best way to publish content that will boost your brand exposure as much as possible. For instance, social media contests and giveaways are an excellent way to promote your brand, your content and drive customer engagement with free samples of your products or services.

Consistent branding through web design / Source: Vibes Design

2. Utilize SEO

Whether your website is the core of your brand or merely its extension, your digital presence can completely transform your brand’s reputation and visibility alike. Depending on how well you approach your SEO needs, you’ll be able to get in front of the right people at the right time and establish yourself as a significant figure in your industry.

Some new business owners, however, might not have the skills or the resources to devote so much time and effort to crafting their SEO strategy. This may be the time that they turn to a white label SEO company, which enables them to focus on their core tasks while experts handle their digital presence. From continuously researching keywords, technical SEO, all the way to link-building, this is one of the essential parts of your strategy for better positions in the SERPs, and consequently more visibility in front of the right audience.

Contact local web designers

3. Leverage social media

Your first step towards establishing a strong online presence and brand exposure should be social media platforms. Social media is essential for brand awareness because you’re in direct contact with your target audience on various networks.

As you may already know, brands now have a more personal relationship with their customers, and social media can help you build such a relationship. However, to do so, you’ll have to be very social. Here are a few examples of what you should do to boost brand exposure on social media.

  • Identify your target audience and learn as much as you can about them
  • Determine the most relevant social media networks to build your presence
  • Consider your audience’s demographics to tailor your messages better
  • Incorporate your brand values, brand promise and a unique tone of voice into your messaging
  • Create a unique approach for every social channel you’re present on
  • Create top-quality and highly relevant content for your audience.
  • Engage with your audience frequently
  • Always remain consistent

Social media is a dynamic and unique environment. If you want to leverage its full potential, you’ll have to develop specific strategies and monitor your results. If things aren’t looking too good, you can always redesign your approach.

Device compatible web design / Source: VMA Web Design

4. Engage in word-of-mouth promotions

It’s no secret that startup businesses don’t have it easy when it comes to competing against well-established competitors in the market. However, you shouldn’t be discouraged just because you lack the resources to outrun someone.

Good brand exposure can work wonders when it comes to gaining a competitive advantage, and the key is word-of-mouth marketing. However, for your word-of-mouth to be successful, you must meet customer expectations, needs and demands. Here are a few ways you can do that.

  • Provide exceptional customer service and support
  • Ask for feedback and improve upon it
  • Keep your promises
  • Respond to negative feedback well and on time
  • Focus on customer value
  • Provide top-quality products and services

Once you gain the favour of your customers, you can ask for referrals and even reward customers for their recommendations. In addition, ensuring customer satisfaction will encourage them to become loyal. Loyal customers often become brand ambassadors, and they’ll further promote your brand to their friends and family.

5. Work with influencers

Influencer marketing might not be so new anymore as a concept, but it’s becoming more relevant than ever, especially for brands that have yet to establish themselves in their market. So, when you’re looking to increase brand awareness, finding an influencer that shares your values and has access to your target market can boost your visibility immeasurably.

Okay, yes, it’s measurable, and it’s amazing what you can do when you track the success of your social campaigns, but the point is that a single bond can make all the difference for your business.

Building brand exposure and maximizing it in the startup stage can be a real challenge. The main reason is that most of your efforts and time are focused on developing and growing your business. However, if you allocate enough resources to your branding strategy, you can start reaping the benefits early on.

Categories
Heating & cooling

How to clean an air conditioner

The air conditioner is one of the most important appliances in the home, it’s responsible for maintaining a comfortable climate all year round. Over time, the internal parts can accumulate a significant amount of dirt and grime. As a homeowner, it’s important to know how to clean split system air conditioner, window air conditioners or any air conditioning appliances to ensure they continue to operate well throughout the seasons.

What is the difference between air conditioning units?

  • Ducted A/C – Ducted air conditioners cause air to be sent through ducts, allowing each room in the house to be cooled at the same time.
  • Split system A/C – This type of air conditioner uses different components from both an outdoor and an indoor air conditioner. The indoor air conditioner has filter and distribution components, it’s usually mounted high on a wall and controlled with a remote. The outdoor unit houses the condenser fan and compressor parts.
  • Window A/C – A window air conditioner features everything needed to cool the room in one main unit. It’s mounted in a window cavity and cools or heats that particular room. 
  • Portable A/C – Portable air conditioners are designed to cool a single room and sit on the floor. This type of AC is compact in size, which makes it easy to move to different rooms of the house. 
Outside air conditioner unit/Condenser fan / Source: Hobart Heating And Refrigeration

Materials and tools

  • Screwdriver – Remove the exterior parts with a screwdriver
  • Stiff brush or duster – A stiff brush will make it easier to clean some of the parts and remove excess dirt
  • Vacuum – A vacuum is necessary for suctioning dirt and grime in the hard-to-reach places
  • Antibacterial solution – This product will disinfect the internal components of the AC, including the inside fins to ensure the air is clean and healthy to breathe
  • Coil cleaner – This product is a spray that works well for stripping dirt and grime from the coils
  • Fin comb – A fin comb is necessary for straightening the evaporator and condenser fins 

How to clean an indoor air conditioner

  1. Turn off the power – Turning off the power ensures it’s safe to clean all the different parts of the air conditioner. Shut off the breaker or unplug the air conditioner from the outlet, depending on what type of unit you own.
  2. Check your manufacturer’s instructions – If you want to learn how to clean an air conditioner, read the owner’s manual to determine what the manufacturer recommends to avoid mistakes or causing damage to the parts. There may be certain types of cleaning products or tools that you should use depending on the specific model you own.
  3. Clean your filter panels – Clean the filter panels by removing the front panel. Remove the filter and use a soapy water solution to clean and rinse it thoroughly. It should completely dry before installing it back onto the unit.
  4. Vacuum the AC filter – If you want to learn how to clean air conditioner filter, you’ll need to gently vacuum it with a hose that has a soft bristle attachment. Disposable filters aren’t designed to be cleaned and reused.
    1. Soak the AC Filter – Soak the AC filter in soapy water to remove the build-up of dirt and grime.
    2. Spray the AC Filter – Spray the AC filter with clean water to remove all the soap.
    3. Dry the AC Filter – Allow the AC filter to dry for several hours before you reinstall it onto the unit.
  5. Clean your air conditioner’s louvres – Wipe down the louvers with a cloth. If you can remove them, soak the louvres in detergent before rinsing the soap off and allowing it to dry before reinstalling. 
  6. Clean the exterior unit – Clean the exterior of the air conditioner by using a damp cloth. This will remove excess debris that has accumulated. If you want to learn how to clean air conditioner vents, start by unscrewing the vents. Use a scrub brush and vacuum cleaner to remove the dirt.
Ducted air conditioning / Source: Eco Air Services

How to clean an outside air conditioner unit

  1. Disconnect from power – Disconnect the air conditioner unit by shutting turning off the main power switch. This will allow you to safely handle the parts without the risk of electrocuting yourself.
  2. Remove AC grill & clean – Gently unscrew the AC grill and hose it off. Direct the spray at different angles to remove more of the dirt that is hiding in the small crevices.
  3. Clean the AC coils and fins – If you want to learn how to clean air conditioner coils, you can do this by hosing off the unit. Spray from the top of the unit and work your way down. Use a fin comb to straighten the fins and loosen any debris, cobwebs, etc. 

Contact local air conditioning technicians

How often should you clean your air conditioner?

  • Weekly – Run the ‘dry out’ program if your air conditioner has it for added convenience.
  • Quarterly- Dust the filter screens and wiping down any ducts or vents with a soft damp cloth.
  • Annually – Clean the outdoor unit and remove any vegetation or obstructions that are present, which can affect the operation of the unit. Spider webs that are present also need to be removed. Hire a professional technician to service the air conditioner to ensure they can inspect all the parts and determine if any potential issues are present. An air conditioning technician will also know how to clean air conditioner if you want to leave the work to an expert.

How do you hire an air conditioner technician?

 If you want to hire someone who knows how to clean ducted air conditioner filter, it’s important to find someone that has several years of experience in the industry to ensure they’re qualified to perform the work. They should have the proper qualifications and certifications to ensure they can get the job done correctly the first time. 

Ask the technician for at least three references to ensure you can contact their customers. It’s also necessary to look up their license to verify they’re qualified to provide you with AC services.

Categories
News & updates

A guide to submitting your business tax return

We’ve talked to our best accountants to bring you this business tax guide for FY2021/22

This year, changes in the economy and places of employment provided the opportunity for many to start their own business and work from the comfort of their home. One of the tasks that might be confusing for a new business owner might be how and when to file your taxes. Filing taxes is something that most do not enjoy, and you want to get it finished so that you can get back to doing what you love most, running your business. Here are a few of the basics that you need to know about filing your tax return in Australia. 

Important Dates

Your tax return due date primarily depends on your lodgement history and whether you are registered with a Tax Agent. There are some important dates to remember when it comes to lodging your income tax return.

May – June – Contact a Tax Agent prior to financial year end to ensure you understand what tax concessions and business deductions you could claim. According to Dexterous Group, it is crucial for businesses to be proactive and not reactive at tax time specifically when it comes to paying superannuation, writing off bad debts and claiming any instant asset write-offs.

30th June – financial year end and the cut-off date for claiming business deductions, or any instant asset write-offs.

31st October – the due date for lodging your income tax returns (if you’re not registered with a Tax Agent)

15th May* – the general due date granted to Tax Agents to complete your income tax return on your behalf. Please note this may vary depending on a number of factors so please contact a Tax Agent for confirmation of your due date *following year

“Be proactive, not reactive when it comes to tax time.”

– Nick Urry from Dexterous Group

Handy apps to have at tax time

  • ATO: The Australian Taxation Office has its own smartphone app which is free to download and use,  here you can access relevant tax and super information for small businesses
  • E-sign apps for digital signatures e.g. Docusign, HelloSign – the ability to sign remotely is very helpful in the tax return process according to Dexterous Group
  • Oneflare: an app that connects you with the best accountants in your local area by providing personalised quotes from businesses
  • Etax: an app with third-party tax service providers
The Dexterous Group, bringing you the best business tax advice / Source: Dexterous Group

What information do I need to provide in my business tax return?

What you need for your large or small business tax return depends on the structure of your business.

Sole trader: As a sole trader, your business income counts as your individual income. You may claim deductions for any eligable expenses and must include all income you have made in the financial year in your tax return. As a sole trader, you are required to lodge the following:

  • The business and professional items schedule for individuals
  • A tax return for individuals, including the supplementary section

Partnership: As a partnership, you are required to submit a partnership tax return to report net income. You may deduct any allowable expenses, which then leaves the assessable income. 

As well as this, any individual partner must also file an individual tax return to report:

  • Your share of any partnership net income or loss
  • Any other assessable income you have earned, such as wages and salary, dividends and rental income

Note: With a partnership, each partner must pay tax on their individual share of the partnerships net income.

Trusts: In a trust business structure, the trustee lodges a trust tax return to provide the following:

  • The trust’s net income or loss for the financial period

Note: an individual tax return must also be lodged by each beneficiary of the trust

Companies: If your business operated under a company structure, you are required to lodge a company tax return to provide the following: 

  • Taxable income
  • Tax offsets and credits
  • PAYG instalments
  • Tax payable amounts or refund receivable amounts

Note: if you are a company director, you are still required to lodge an individual tax return. 

Contact local accountants

What can my business claim as tax deductions?

As a business, there are many expenses and deductions that you can claim. This list is a few suggestions of things that your business may be eligible for but it depends on what type of business you operate and your specific circumstances, for example as a tradie you are eligible for deductions like transport costs. If you are in doubt, you should contact your tax professional or the ATO to answer questions about whether your business is eligible. Here are a few things that you may be able to claim on your business:

  • Advertising costs
  • Interest paid on business loans
  • Travel expenses for business
  • Renting or leasing your place of business
  • Electricity related to business operations
  • Internet and phone expenses
  • Cost of starting and operating a website
  • Wages to employees
  • Super contributions for employees
  • Vehicle Expenses
  • Office costs, such as computer, printer supplies

Note: If you have been working from home during the financial year, your tax return may be different to previous years, you may be eligible for additional deductions. Consult your tax professional to get information for your circumstances.

What are the business tax rates?

The best place to find tax rates for filing your ATO business tax return is on the ATO tax table. As a sole trader, you submit an individual tax return and do not have to pay tax on the first $18,200 that you earn, (see table below for individual income tax rates). Different business structures will have different tax rates. This is just a guideline, and you should consult a professional for advice tailored to your business.

Methods for lodging

  • Online through the myTax portal: You can file your small business tax return online if you meet certain requirements. This is only allowed for simple returns. 
  • With a registered tax agent: Any person or business can file with a registered tax agent. The cost of hiring a tax accountant can be between $75-220, but there are many advantages of doing so. It saves you time, ensures all the right deductions are made, and extends the time you have to file. The biggest mistakes that are made by businesses, according to Dexterous Group is incorrectly claiming deductions. Some businesses aren’t fully aware of all the deductions they are eligible for based on their industry, business type and related deduction thresholds, which can lead to; mistakes, an increased tax bill or even penalties.
  • As a hard copy:  You can fill out the tax return yourself and send it through the mail. You might have extended processing time if you choose this method. 
  • Using SBR enabled software: Certain third-party applications are available that allow you to file online yourself. One of the most important things to consider if you use this method is to verify the registration of the software with the ATO.
Hard copy tax return / Source: Shutterstock

Other important documents to consider at tax time

It is good to have the following documents available when you lodge your tax return, regardless of whether you plan to do it yourself or by a professional. It is better to have the record and not need it than to need it and not have it. Nicholas recommends storing digital copies of receipts, by simply taking a photo and storing them in a folder on your phone or computer.

  • Copies of any payments received
  • Invoices for any business expenses
  • A list of debtors
  • A list of creditors
  • Bank records
  • Employee and contractor details
  • Any capital gains events (e.g. buying or selling business assets)
Invoice documents / Source: Business Finance Townsville

How to hire an accountant

The Australian tax code can be complicated, especially if you are a new business. The last thing that you would want to do is to make a costly mistake. Fees and fines can be pretty steep if you make an error or miss a deadline. Hiring an accountant takes the worry off you and is often cheaper than the time it takes to do the research and file the return yourself. 

The cost of a small business tax return usually depends on the type of business you have and how complex the return is to file. You should compare rates and service reviews, but the most important thing is that you make sure they are a legitimate accountant and registered agent.

Licencing and qualifications

An accountant must be a Registered Tax Agent, BAS agent, or Tax Adviser. Agents must be registered to specialise in individual or company taxes. You need to make sure that the professional you hire knows how to handle the type of taxes you need to file. It is also a good idea to find someone who has many years of experience.

Categories
Construction

How to clean concrete

Concrete is everywhere, its good to know how to keep it clean and safe

Concrete is a versatile flooring material that is designed to withstand decades of wear. Proper care and maintenance are required to keep any type of concrete from becoming scarred or cracking. Whether you have a concrete driveway, patio pavers, or polished concrete in a home, how to clean concrete floors is key in keeping your concrete looking spectacular.

What are the types of concrete cleaners?

There are many different products that can be used to clean concrete. Its completely up to personal preference on how to clean concrete floor surfaces. These include:

  • Baking soda
  • Soda water
  • Bleach
  • Detergent
  • Lemon juice & vinegar
  • Commercial concrete cleaner
  • Degreaser

 The type of dirt that your floors are exposed to has a lot to do with how well products work. For example, simple dirt and grass stains can be removed with a solution of detergent and water. Tougher stains caused by petroleum-based products require a harsher chemical, such as degreaser.

Be sure to read the labels of commercial cleaning concrete cleaners before applying them to your concrete surface. Some cleaners contain muriatic acid and can require a new coat of sealant to avoid future stains.

Many people select to go with a natural method of cleaning concrete as opposed to heavier detergents that can cause damage to surrounding plants and animals. The natural method can work well if you are willing to follow a safer format of natural cleaners. 

Clean concrete pavers / Source: JRP Landscapes

What materials and tools are needed to clean concrete?

Possible materials and tools for undertaking a concrete cleaning project can include:

  • Broom
  • Dustpan
  • Mop
  • Bucket
  • Spray Bottle
  • Gloves
  • Safety glasses
  • Workboots
  • Pressure hose if necessary
  • Cleaning products
  • Scrub Brush (not metallic)
  • Cat litter
  • Power washer if necessary

Targeting specific areas may require certain materials and tools to make the job easier. For example, oil stains in a driveway can be removed quickly with a sprinkling of cat litter on the puddle of oil. A spray bottle can come in handy for treating individual spots that are soiling your concrete. A scrub brush can get into cracks to loosen dirt and oil.

How to clean concrete

 1.Sweep – Always start with a debris-free surface before treating with cleaner. Normal sweeping or blowing off loose dirt is usually enough to prepare your concrete.

2. Rinse – Using a garden hose, spray down the surface to loosen any dirt that can be caught in the porous parts of the concrete.

3. Clean – Depending on your method of choice, prepare your cleaner. Pretreat any spots that are darker than the normal dirt buildup. A power washer is the easiest way to clean outdoor concrete. 

4. Seal – sealing is an additional option for added stain protection. some concrete surfacess may not be suitable for sealant

Concrete used for verandah / Source: Home Concrete Solutions

How do you remove different types of stains?

  • Mould, mildew, or moss – You can search for a concrete cleaner that is made for eliminating mould, or a solution of bleach and water will do the trick. A certain amount of scrubbing is required to get down into the pores of the concrete. Let the mixture sit for a few minutes for good penetration. Rinse down and repeat if necessary.

Because mold is an organic source of dirt, an organic type of cleaner can remove its presence. Vinegar is an excellent source of destroying mold but should be treated with a low-solids solvent-based sealer to allow for better breathability. 

  • Grease or oil stains – Any type of soft drink will loosen and remove grease stains. The three ingredients of carbonic acid, phosphoric acid, and citric acid found in soda work together to break down the grease. Scrubbing with a metal brush may be needed.

How to clean concrete garage floor can be quite different from how to clean polished concrete that may be located inside. Just as how to clean concrete pavers may differ from how to clean concrete driveway finished. Finding the right materials and products depend on the nature of the concrete. 

  • Removing rust stains – Old rust stains may seem impossible to remove from concrete, but the right chemical reaction will tackle them nicely. A combination of white vinegar and lemon juice, undiluted, will attack old and new rust spots with a little elbow grease. 

Contact local high pressure cleaners

 How to hire a high-pressure cleaner

An experienced high-pressure concrete cleaner will be able to recommend the best product and method to use on your concrete surface. There is no licensing required for a company to clean concrete, but the following should be present:

 – Qualifications – Past experience and a portfolio of completed jobs are a good way to note whether or not a company can handle the job. 

 – Knowledgeable – Having knowledge of finished and unfinished concrete will put your mind at ease about how the end result will look.

 – Guarantees work – A company that guarantees their work will assure you that no additional costs will be added later.

 – Suggestions – A qualified concrete cleaner will be able to offer suggestions on how to care for your concrete moving forward. They may even be able to offer sealing for an additional fee to help protect it.

Always try using natural products to clean your concrete, especially indoors. Fumes from harsh chemicals can be overwhelming in an enclosed space and not necessary. If you have tried different products on your floor without any luck, it is best to call a professional. For a few hundred dollars, you can get a professional-looking job. Clean your concrete weekly by dry mopping and wet mop with a pH-balanced cleaner as needed. Reseal every two to three years to protect the surface.

Concrete resurfacing

Another cost-effective method to restore the appearance of concrete surfaces is concrete resurfacing. This involves the application of a polymer or sparse cement overlay on a current concrete exterior. This is done to create that new look and to conceal the older soiled existing concrete surface.

Concrete resurfacing is applicable to all types of concrete, including both exterior and interior concrete surfaces and has an extensive range of designs, textures and colours. Because of this variety, it is possible to create many different types of finishes and resurfacing designs from retro to rustic to the contemporary look. Some of these great looks include finishes such as stamped concrete, sandstone, granite and brick, as well as paved finishes. You could also mix various finishes with designs and create borders.

Part of the concrete resurfacing procedure includes sealing, so as to preserve the colours. Sealing also assists in protecting the top coat from wear and tear. One other great benefit is that you could use an anti-slip coating to prevent slipping when the exterior is wet. This is a wonderful safety feature.

Categories
Gates & fencing

How to paint a fence

A guide to giving your fence a refresh

 When a fence on your property is worn or has suffered from sun damage, repainting the materials can allow you to give it a facelift. Painting the fence can enhance its appearance and also extend its lifespan. There are a few steps to take when you plan to complete the project yourself instead of hiring a professional company.

Types of paints or stains to use for different types of fence

 There are a variety of different types of paints and stains to use when repainting the fence. The type of paint or stain you select depends on the type of material used on your fence. 

  • Oil-based – If you’re learning how to paint a picket fence, this type of paint is ideal to use because it prevents rust or discolouration from occurring. If you’re learning how to paint a timber paling fence, oil-based paint is also the right choice.
  • Latex – When you want to learn how to paint a wooden fence, latex paint works well and has a self-priming compound.
  • Hybrid paints – Self-priming hybrid paints adhere easily to different types of materials and doesn’t crack, peel or blister. 

Sprayer VS brush

Here is a basic guide for beginners if you’ve been wondering how to paint a fence with a sprayer. Using a paint sprayer can be a great option because it allows you to be more thorough and reach small crevices that brushes can’t always reach. Sprayers are available in a variety of models and are easy to use. However, with a sprayer, you can’t stop painting or the sprayer can become clogged as the paint dries. When you add paint to the sprayer, you commit yourself to finish the project to avoid issues. It can also require a lot of trial and error to create an even coat with a sprayer to achieve professional results.

Using a brush or roller can also be quick and easy. You can stop halfway through the project and complete it on another day. Rolling paint can also be a lot more affordable than using a sprayer. Using a brush is also a great option if you’re learning how to paint a colorbond fence for a smooth, even application.

Spray painting a wooden fence \ Source: James Painting And Decorating

Materials and tools

  • Paint sprayer, brushes, rollers – Depending on how you plan to apply the paint, you’ll need to gather brushers, rollers, and a sprayer to ensure the paint or stain is easy and efficient to apply
  • Primer – Applying primer to fence will make it easier for the paint or stain to be applied
  • Paint or stain of your choice – You’ll need to find a specific type of paint or stain to use to cover all the materials on the fence and update its appearance
  • Extension cord – Depending on the size of your project, an extension cord may be needed if you plan to use electrical tools to sand the fence or spray the fence
  • Clear plastic sheeting or drop sheet – A drop sheet is necessary to use on the ground to protect the surrounding area from paint that splatters or spills. The sheet should be large and thick enough to cover different surface areas and can be moved as you work your way to the end of the fence
  • Pressure washer – A pressure washer is necessary for removing all dirt and grime that is present on the different materials on the fence. This will allow the paint to go on smoother and will prevent any dirt from mixing with the paint once it’s applied

Contact local painters

How to paint a fence

  1. Gather the right materials – You’ll need to collect all the materials you need for the job, whether you plan to purchase or rent some of the items. Lay everything out on the grass or patio to make it easy to find and access. You’ll also need to obtain protective gear to wear to avoid exposing yourself to the paint.
  2. Prepare for painting – Prep the area by loading up your sprayer or adding paint to the trays. Remove all the packaging from the products and assemble the pieces to ensure it’s ready to use
    1. Check the weather forecast – Look at the weather forecast for the coming week to determine the best day to start the project
    2. Pressure clean the fence – Start pressure washing the fence to remove all dirt, debris, and grime that is present to ensure you can apply the paint to a clean surface
    3. Sand the fence – if necessary to remove rust or splinters
  3. Paint – Start painting and create large, even streaks in the same direction. Allow the first coat to dry for several hours before applying the second coat of paint
  4. Clean up – Look for areas on the ground that may have paint splatters and use a wet rag to wipe it up
Freshly painted picket fence / Source: Dimensional Colour Painting

How often should you paint your fence?

Your fence should be painted every two to three years to ensure it looks new and stays in good condition. There are a few main factors that influence how often you’ll need to repaint the materials. 

  • Climate – Climate is the main factor that influences how quickly the paint will wear off, especially if you live in a location with harsh weather conditions. You can expect to repaint it sooner if the structure is south-facing and has more exposure to the sun. 
  • Material – The type of fence material is another factor that determines how well it holds up outdoors. Wood fences often need to be painted more frequently because their stain can wear off quicker. The fence needs to be repainted once water no longer beads on the surface of the materials and absorbs into the wood. A rust-proofing coating that is on the materials can extend the life of the paint. This can allow you to only paint the fence every three years, especially if you live in a warmer climate that doesn’t experience a lot of rain or snow.

How do you hire a painter?

 When you’re looking to hire a professional painter, you’ll need to research their licensing and qualifications. They should also offer a guarantee on all the work they perform to ensure your investment is protected. 

Request at least three references to ensure you can speak to their former customers about the quality of work they perform. The painter should have a professional website and a physical address associated with their business.

Categories
Heating & cooling

How to cool down a room

Easy ways to keep your cool

During the warmer months of the year, it is easy to feel uncomfortable in your home as the temperatures rise outside, especially if your air conditioner isn’t working or you can’t afford to install the appliance. Fortunately, there are several ways to cold down a room without relying on an air conditioner. Here are a few of the top ways to create cooler air and prevent heat from transferring into your home.

Curtains

Curtains work well for insulating your bedroom or living room by blocking heat that can transfer through the windows. Make a point of closing the curtains during the day when it’s the warmest to keep the room cooler. Blackout curtains work well for blocking out any natural light that may cause a room to overheat, and they also help maintain cool temperatures on warmer days. Opt for dark, thick curtains that don’t allow any sunlight into the space.

Windows

You should open windows at night when it’s cooler to allow fresh air into the room. This will create a cross breeze to ensure your room starts to fill with cool air and can prevent the need for fans or air conditioners. It will also prevent the space from feeling stuffy. 

Open window louvers
Open window for breeze / Source: Swift Eco Clean

Mattress

Sleeping low on the ground can also help you to stay cooler at night because heat always rises. Consider placing your mattress directly on the floor, especially if you have tiles on the floor, which can feel cool to the touch. 

If you live in a warm climate, consider investing in a cooling mattress that doesn’t retain a lot of heat. Mattresses are now more advanced and feature breathable cores and moisture-wicking covers to ensure you don’t sweat as you sleep. Cooling sheets and pillows will also prove to be useful and allow air to pass through to prevent your body from overheating. Cotton sheets are also an excellent option if you need something more cost-effective because of their breathable texture.

Switch off tech

The electronic devices you use in your room can generate a lot of heat throughout the day and night. Get into the habit of turning off your electronic devices when they’re not in use, which includes your computer, laptop, and any lamps or lights. This step will not only reduce the temperature in the room but can also allow you to reduce your energy usage throughout the season.

With your lights, it’s also important to switch to LED light bulbs, which don’t release as much heat as halogen bulbs. LED lights stay cool and are more energy-efficient to allow you to spend less on electricity. Keeping the lights off as much as possible will also make it easier to keep the temperature lower in the room.

Contact an air conditioning technician

Fans

If you want to learn how to cool down a room with a fan, make sure the direction of your ceiling fan is set at counterclockwise to make the cooler air circulate as heat rises. This creates downdraft to make it easy to have a cool breeze in the summer without using much energy. Many newer ceiling fans even make it easy to change the direction of the ceiling fans with a push of a button on the remote control to ensure you can do it in seconds. The counterclockwise directly also works well for all types of fans, whether you’re relying on a pedestal or desk fan to stay cool. A window fan can also circulate the air in the room and prevent warm air from entering the building when you want to leave your windows open on warm days.

Exhaust fans also work well for suctioning the warm air in the room and releasing it into the outside air. You can use these fans for when you’re cooking or for general use to prevent heat from the stovetop increasing the temperature in the kitchen.

Not only are fans effective, but you can also create your own DIY air conditioner, which is the best way to cool a room. Place ice in a large bowl and place a fan behind it to ensure ice-cold air blows across the room. 

Bedroom with ceiling fan
Bedroom with ceiling fan / Source: Seton Electrical

Dehumidifier

Many people don’t realize how effective a dehumidifier can be during the summer season when there are higher humidity levels. A dehumidifier will immediately start to remove moisture in the room and can cause the temperature to drop gradually. After a few minutes of the device operating, it can reduce the temperature in the room by a few degrees without having to rely on an air conditioner.

How to hire an air conditioning technician

When you’re looking to hire an air conditioning technician for inspections, installations or repairs, there are a few things you should do.

  • Read online reviews that are posted by other customers to ensure you find a professional you can trust 
  • Check that the AC technician is licensed within your state and has several years of experience in the industry
  • Ensure the AC technician has a physical workplace or office, as well as a professional website to ensure they’re reputable
Categories
Walls & flooring

How to lay carpet

Add another level of comfort to your home

Carpet can add a soft touch to any room and serve as the base for the rest of the room design. The right carpet can instantly transform a space. Aside from purchasing the carpet, hiring an installer is a major expense. If you are thinking about skipping this expense and doing it yourself, make sure you actually understand how to lay carpet. Failing to do so may end up ruining your new carpet or having to live with noticeable mistakes. If you want to do it yourself, here are some basic steps and considerations. 

Choosing the right carpet for your space

Carpeting is a big investment, and you will want to take this decision into careful consideration. This decision is about more than colour and pile. Here are some things you might want to think about. 

  • Lifestyle –This is the most important factor in the carpet purchasing decision. You might not want that carpet with the long pile if you have children and pets. Also, consider how well the pattern will hide stains. 
  • Plush piles vs loop piles – There are two kinds of piles; plush piles and loop piles. Loop piles are usually low and are typically what you find in office carpeting. Plush piles have cut ends and have a soft, luxurious feel on your feet. Short, loop pile carpets are often easier to clean than plush pile carpets. They are an excellent choice for high-traffic areas. 
  • Colours – When it comes to colour, you might be tempted to go with something trendy, but trends come and go. Buying carpet is a longer-term decision, so you want to make sure that you will be happy with it in the future. Neutrals are a always a good choice.
  • Fibre types – If you want natural fibers, you will probably have to choose a rug to go on top of the carpet as an accent. Most modern carpets are made from synthetic fibers, but you can find some carpets that contain a percentage of natural fibers. The most common types of carpet fibers are acrylic, nylon, olefin, and viscose fibers. Viscose is made from natural plant fibers. All of these choices have advantages and disadvantages in terms of wear resistance, resilience, and resistance to fading. Each of these choices has an effect on the cost of the carpet per square metre. 
Bedroom with carpet
Carpeted bedroom / Source: Tradezmen

Materials and Tools

 The first thing that you need to do is to calculate the amount of carpet needed per square metre. You will want to purchase a little extra to account for any odd areas or mishaps. Once you have purchased the carpet, here are a few other carpet laying tools that you will need to do the job. 

  • Tackless strip
  • Tape
  • Tack strip cutter
  • Hand stapler
  • Wall trimmer
  • Top cutter
  • Hammer
  • Measuring tape
  • Knee kicker
  • Carpet knife
  • Stair tool
  • Razor knife
  • Power stretcher
  • Gloves

How to Lay Carpet

 As you can see, there is a lot of specialty equipment needed for laying carpet. There is also a difference between carpet installation and how to lay carpet tiles. Tiles might require special adhesive and a trowel. Once you have the tools assembled, you are ready to begin. 

  1. Prepare subfloor. The first thing you will need to do is to remove the old carpet and clean the subfloor surface. It must be smooth and clean. Remove any joint compound, paint, or rough areas. You will also want to give it a good sweep and vacuum. 
  2. Install tack strips. Now, you can cut the tack strips to the proper length and nail them about 1.27 cm from the wall. Make sure to wear gloves as they are sharp, and do not install them across doorway thresholds. The tacks can poke through and cut your feet. 
  3. Install padding/underlay. Roll out the carpet pad and staple it near the tack strips. Make sure to place the edges close together so that the surface is smooth. Staple the pad seams to hold them down. Use a carpet knife to trim the pad. 
  4. Measure and cut carpet. Roll the carpet out and notch the corners for trimming. This can be done on a garage floor or outdoor driveway, this is easier with two people. Trim the carpet to size. Now, bring it inside and lay it in the room.
  5. Lay and secure. Lay the carpet down and glue the seams. Trim around any obstacles. Attach the first edge of the carpet to the tack strip. Place the flat end of the knee kicker against the carpet and forcefully strike the padded end to stretch the carpet and cause it to grab the tack strips securely. Now you can trim any excess from the edges. 
  6. Stretch the carpet. Use the power stretcher to attach the carpet to the strips on the other side of the room and the corners. Use a binder bar to secure any areas where the carpet is not against a wall, such as a doorway threshold. Make sure the carpet is well-stretched and does not have any wrinkles or puckers. 

Contact a carpet expert

How to Hire a Carpet Installer

As you can see, laying carpet requires special equipment and knowledge. It is also physically strenuous work, and you will have to be on your hands and knees quite a bit. Also, if you do not do all of the steps correctly, the carpet can come loose or have wrinkles that represent a tripping hazard and look unsightly. These are many of the reasons why hiring a professional is a good idea in the first place. 

Carpet laying is considered a trade but is no longer licenced under the Home Build Act. Although you do not have to have a licence, you want someone who is experienced and has undergone an apprenticeship or training program. If the carpet is not installed properly, you may have to purchase a new piece of carpet and start over. When hiring a carpet installer, here are a few things to consider. 

  • Ask them how long they have been installing carpet 
  • Ask for references or to see pictures of their finished jobs
  • Ask if they offer any type of guarantee or warranty on their work 
Categories
Lighting & electrical

Upgrade your space: How to install LED downlights

Lighting is the most important element for setting the mood of a

Lighting is the most important element for setting the mood of a room. LED downlights have become increasingly popular as an energy-efficient and versatile lighting solution for residential and commercial spaces. While the benefits of LED downlights are clear, it’s important to emphasise proper installation for the best performance. 

This article provides homeowners with an in-depth look at the advantages of LED downlights and offers practical tips for their correct installation. Know what to do when undergoing LED downlight installation to transform your space.

Why choose LED downlights? 

an electrician installing LED downlights on a recessed ceiling
Get the right downlight types for your needs | Source: iStock

LED downlights stand out from other types of lighting because of their many benefits, like energy efficiency, long lifespan, and versatile lighting options. Unlike traditional incandescent or fluorescent bulbs, LEDs use 75% less energy yet last longer than other bulbs, resulting in reduced energy consumption and lower utility bills. 

They also have a much longer operational life, often exceeding 25,000 hours, and come in various styles and colour temperatures to suit different lighting needs.

Choosing the right downlight size and frequency for your space

Downlighting can provide general lighting or be used to spotlight specific features. They come in various colour temperatures, shapes, sizes, and finishes, and offer options to suit any need or preference. Here are a few considerations to keep in mind when selecting your lighting.

Downlight size

This refers to the physical diameter; choose smaller lights for compact spaces and strategically place them in larger areas. This approach makes for effective lighting without overwhelming the ceiling or undersizing the light in a large room.

Beam angle

Beam angles determine how light is distributed, with some lights having a more narrow scope and others covering a wider area. When spacing your lights, think ahead here for proper overlap and account for ceiling height, which affects brightness and spread.

Downlight placement

Proper placement of downlights is a must for balanced lighting. Typically, you divide your ceiling height by two and use this number as a spacing guide; for example, a 2.8-meter ceiling would require downlights spaced 1.4 metres apart.

Tools and materials you’ll need

While you may need a licensed professional to help out with installation, homeowners can prep ahead by gathering the necessary tools for a quick and seamless process. Having these accessories ready will help give a safe and efficient installation when your licensed electrician completes the setup.

Below are just some materials that might come in handy for preparing your space:

  • Lighting units
  • Transformer (for low-voltage lights)
  • Recessed lighting trim
  • LED light bulbs
  • Cordless drill
  • Hole drill bit or hole saw
  • 6.35 mm drill bit
  • File (for smoothing hole edges)
  • Wire connectors
  • Wire strippers or pliers

LED downlights installation: A step-by-step guide

a man fixing the ceiling LED lights
Make sure the LED lights are fixed to its position correctly | Source: iStock

LED downlight installation offers a large number of benefits, ranging from aesthetic preferences to quality-of-life improvements. This step-by-step guide on how to install LED downlights will walk you through the process, from initial preparation to final installation, ensuring a smooth and safe experience.

Step 1: Turn off the power and assess the space/positioning

a person switching off the lights
Switch off the lights for safety | Source: iStock

Before any electrical work, make sure the power in the area is turned off. Locate your home’s main electrical panel and switch off the circuit breaker that controls the area where you’ll be working. For good measure, you can use a voltage tester to confirm power is off in a specific area.

Step 2: Fitting the downlight

For this step, you will need a cordless drill, a hole drill bit or hole saw, a file, and measuring tape. Start by identifying the spots on the ceiling where the downlights will be installed. Use the hole drill bit or hole saw to cut out the marked sections

Once the holes are cut, use the file to smooth the edges, creating a clean and precise fit for the downlights. Proper fitting is essential so the lights exactly match the ceiling and can function as intended.

Step 3: Wiring the downlights

a male electrician installing LED lights
Prepare all the tools and materials needed for the task | Source: iStock

You can do the first two steps by yourself or hire a professional for a faster and more efficient process. However, it’s highly recommended to hire a licensed electrician to ensure all electrical connections are safe and compliant with local codes. They will run the necessary wiring through the ceiling, connect the downlights to the power source, and secure all connections using wire connectors.

Step 4: Installing the LED downlights and trim

After wiring is complete, fit the downlight housings into the prepared holes. Secure them accordingly and make sure they’re snug and stable before being used. Attach the recessed lighting trim to give a finished look and insert the LED bulbs into the fixtures. 

Step 5: Testing the lights

a close up shot of the LED lights in a room
Elevate your room’s ambience with LED downlights | Source: iStock

When the downlight installation has been secured to your liking, turn the power back on at the main electrical panel. Test the lights to see if they work properly and its the brightness is to your liking. Check for any flickering or dimming issues and make adjustments as needed.

Step 6: Cleaning up

Remove any debris, tools, and materials used throughout the installation process. Clean the work area thoroughly so that no leftover materials or hazards are left behind. Wipe down the downlights and surrounding area to remove any dust or stains.

Plan for regular maintenance to keep your downlights in optimal condition. Dust the fixtures periodically to prevent buildup, and check for any signs of wear or damage. Replace bulbs as needed and ensure all electrical connections remain secure. Regular maintenance will help extend the life of your LED downlights and maintain their performance.

Contact local electricians

How to hire an electrician

Now that you know how to change downlights and what is involved, hiring a professional who can do the job right the first time makes sense. In Australia, each state has different licencing requirements for electricians, but all agree that you should not install lights without the proper training and credentials. Here are a few questions you should ask before hiring an electrician. 

  • Are you licensed to install lighting in my local area? 
  • Can you provide a certificate of proper installation, if needed? 
  • What is your plan for installing the lighting, and will you work with me to achieve a design that I am happy with? 

Brighten up your space with LED downlights!

When done correctly, changing LED downlights can greatly elevate your home or workspace by providing superior lighting that enhances the overall ambience and functionality of the space. 

While it is possible to install LED downlights yourself, hiring a professional electrician can make the process much more convenient and hassle-free. With the necessary expertise and experience to handle all aspects of the installation, they can make sure your LED downlights are installed correctly and safely, allowing you to fully enjoy the benefits of enhanced lighting in your home or workspace.

FAQs on installing LED downlights

Do you need an electrician to install led downlights?

While installing downlights yourself is possible, hiring a licensed electrician for the actual wiring and electrical connections is often recommended. The installation process involves working with electrical systems and ensuring proper placement and fitting, which can be complex and safety-critical.

Are downlights expensive to install?

The cost of installing downlights can vary widely depending on several factors, including the type and quality of the downlights, the complexity of the installation, and local labour rates. Generally, the cost includes both the price of the downlights themselves and the fees for professional installation.

What happens to LED downlights if the wrong dimmer is installed?

Using the wrong dimmer with LED downlights can lead to several problems, including flickering, inconsistent dimming, and reduced lifespan of the downlights. Incompatible dimmers may cause the LEDs to flicker or not dim smoothly, and can lead to overheating or inefficient operation, potentially shortening their lifespan.

Categories
Wellbeing

5 ways to optimise workplace culture

Strong workplace culture is paramount to a thriving company. While a supportive workplace can boost morale and productivity, a stressful environment can quickly turn a workplace into a negative and sometimes toxic place. A positive work environment promotes a successful business and a supportive workspace for employees to grow and thrive. 

Furthermore, building a solid team can positively affect your business’s value against other industry entities by reducing employee turnover and increasing productivity. It might seem trivial, but happy employees boost productivity and staff retention – which inflicts a positive impact on productivity, revenue and enquiry. Employees are the face of your business – if they’re happy, customers are more likely to return after having a positive experience.

A company’s workplace sets the tone of employee productivity and company loyalty, so a nurturing space should always start from the employer and management and filter through the workplace. Workplace culture is one of those “make or break” scenarios. If you have passionate, productive employees, then it will lead to a successful team. If not, it can be disastrous. If you’re looking for ways to optimise workplace culture in your business, here are a few ideas: 

Design a recognise and reward program for employees

Employees thrive on recognition. As an employer, especially for small businesses, employee recognition can fall by the wayside. However, it’s a missed opportunity. When employees are recognised for their hard work, milestones, and general success, they will feel valued. When employees are valued, their productivity and loyalty to the company increase. Additionally, when employees feel more valued in the business, they will feel secure and optimistic.

Implementing a Reward and Recognise Program can mean offering verbal and written recognition. This can involve financial incentives, facilitating peer-to-peer recognition habits or providing additional growth opportunities. Whatever avenue your business can facilitate, recognition of employees sets the foundation for a positive work environment. It encourages productivity and lowers staff turnover – it’s a win-win. 

Encourage employees to speak out

Like recognition, employees also need to feel like they can voice questions or concerns and know they’ll be listened to. Transparency within a business allows an open platform for communication and builds trust within a team. Having a transparent team might encourage team members to share their successes and challenges or improve communication tools to share information. This will build a bond between employees and promote stronger relationships within the team. It will take time for employees to transition to a transparent mindset. However, this needs to start with the employer and management team. Again, a business’s success is built on the security of its employees. 

Group of employees sitting around a rectangular wooden desk discussing things
Source: More than Books Bookkeeping, Payroll and BAS

Promote Flexibility 

Providing employees with the opportunity to implement flexible working hours improves job satisfaction and decreases employee turnover. Flexibility changes everything from an employee’s perspective. Having a work-from-home option or even time -in-lieu can eliminate many complications that would typically arise. School drop off/pick up schedules, morning traffic, or anything else that might pop up from full-time workers. When employers give back to employees, employees, in turn, respond with positivity. It can seem like something small, but employees will feel appreciated and valued by implementing flexible working strategies. Modern technology is advanced enough that flexible working schedules are easier to implement without employees needing to be in the office. 

If flexible working strategies are harder to implement within your business, try incorporating some time-in-lieu – this will make a massive difference within the workplace culture. 

Create an engaging environment 

We’ve said it before – communication is everything within a business. If there is communication, a team builds a sense of camaraderie, inducing a harmonious and cohesive workforce. 

Your employees were hired for a reason, and as an employer, it’s your job to harness those qualities. Employees respond well to meaningful work. Feeling like a valuable part of the team and sharing a sense of purpose can increase work engagement four-fold. If employees are motivated, they are more likely to learn faster and feel more satisfied within their role. 

Communication is a massive part of this process. It’s an employer’s responsibility to connect employees to a purpose within the business. This starts with communication between an employer and their employees. 

An engaging environment promotes purpose, positivity and enables employees to build supportive relationships within the workspace. This can lead to establishing a sense of personal and professional growth. 

If you’re looking for ideas to create an engaging environment, try starting a conversation with your employees. Find out what their strengths are and how they see themselves growing within your business. 

Providing feedback to employees

As an employer, it’s essential to give your employees feedback to promote personal and professional development.

Providing employees feedback – whether it’s positive or constructive – will induce worker confidence. When giving feedback to employees, try and schedule this as a regular, one-on-one meeting. One-on-ones enforce a sense of equal opportunity for each employee. It also allows the employer to sit and listen to any queries or concerns with their employees. At the same time, highlight their strengths and providing opportunities for improvement. 

Promoting employee success can be essential to boost morale. However, taking the time to speak with each member of your team individually is important. One-on-one’s can provide clarity, highlight any opportunities for improvement and address any issues. While it’s good to do this regularly (one month is a reasonable amount of time), it’s also crucial for employees to feel they’re in a safe space. Meetings in a private yet informal area can help your employees feel relaxed in a non-threatening environment. When your employee feels they’re on the same page as their employer and feel heard, it can boost confidence, motivation and productivity. 

Contact local office administrator experts

A business is more than an asset for employers – it’s a pinnacle part of their lifestyle and livelihood. A successful business starts with a positive, cohesive and motivated team who believe in their company and the work they do. Having a strong workplace culture is the foundation of a thriving business and promotes productivity and employee longevity. Positive work culture is the starting point of a flourishing, successful business. Every employer needs to take into account a company’s future growth and development. As an employer, you may be thinking about the future of your business. If so, it’s vital to seek a professional Business Valuation company that can help you with your next business-related decision. Whether it’s business, residential or commercial, a full-service valuation company can provide comprehensive business and property valuations for all requirements and purposes.

Categories
News & updates

4 ways to get more reviews

For any business – operating online or offline – reviews are an integral part of acquiring new customers. Research shows that as many as 91% of consumers will read online reviews before making a purchase decision.

1. Add it to your signature

Sometimes it can be tough to remember to request reviews, you’re busy running a business! Think about high traffic places customers will see the request, somewhere you can easily link to reviews. Start with your email signature, and consider where else you might place it.

2. Use our Sync Accounts feature

Did you know on Oneflare you can sync your accounts to all appear in one place? Showing reviews across multiple sites (like Google and Facebook) helps boost your credibility and trust with potential customers. 

3. Use Word of Mouth (literally)

Reviews are an important part of any business’ marketing strategy, and its important to consider other avenues. Websites like Word of Mouth can be a great option for a quality small business looking to harness their good referrals. With over a million hits each month, Word of Mouth provides a platform where businesses can be promoted based on merit, and not how much they charge.

4. Simply ask!

If you’ve done a great job, most people are more than happy to leave a review – but sometimes they’ll need a reminder. Think about your timing when asking for a review, consider if you’ve completed the job yet, and whether you’ve developed a good relationship with the customer.

You could consider setting up an automated email after the final invoice is paid asking for a review, or manually sending a request every few months to recent customers. For those starting out, consider asking any friends or family who you’ve performed a service for to write you a review to get the ball rolling.