Having a professional brand image is just as important as the service you provide. Why? It builds trust and credibility, which attracts more customers. Think about it this way – would you rather hire a cleaner in casual clothes or one that presents himself in a crisp, branded uniform?
Creating a professional brand image is not as difficult as you may think. This checklist will help you create a professional brand image!
1. Have a professionally designed logo
Your logo represents your brand, helps customers remember who you are and builds credibility. That’s why it’s extremely important to have it professionally designed. If you need a logo or need your current one updated, you can find graphic design experts ready to help on Oneflare.
2. Have a company uniform
A smart-looking shirt with your logo will make all the difference when customers meet you for the first time. It shows customers you are a legitimate business they can trust.
3. Have professional photos of your business
Customers always want to know who they’re hiring. Make sure all photos of your business are professional and not like one you uploaded from your phone. Need a photoshoot done? Find your local photographer on Oneflare.
4. Brand your vehicle
This one is really a no-brainer! Take advantage of free advertising by having your business name and logo clearly on your truck, van or ute, so it’s visible to everyone you drive by.
5. Have a business website
Customers turn to the internet to find what they need, so be right where they can find you! Being on Oneflare is a great start, but having your own unique website will help increase your professional image. Link your website to your Oneflare profile page so you can show off your reviews. Need help? Just give Customer Care a call!
6. Jump on social media
It’s free, easy to update and when you connect with customers, you increase customer loyalty. Show off your portfolio, answer customer enquiries and provide them with the latest information about your business. It’s the easiest way to be discovered by new customers too!
7. Promote your brand
Hand out business cards, fridge magnets or any other merchandise you may have. The more your brand is out there, the more likely customers will remember your business! You can find trusted printers on Oneflare.