The biggest challenge for any business owner is bringing in new customers. If you are an electrician, plumber, roofer, or in another service industry, digital marketing might not be your strength. Even if it is not your forte, it’s good to know a few of the basics. Let’s explore 5 things you can do to generate more leads for your business.
1. Stay active on social media
Social media is one of the fastest ways to communicate with your audience. It can be used to showcase your work, share testimonials or customer stories, and express your business’s personality. Use social media polls and stories to interact with your audience and get to know their wants, needs, and how you can serve them better. See how The Gerain Group, an Aussie construction company, uses social media to connect with their audience on @Geraingroup.
2. Giveaways
A giveaway is an exciting way to encourage your audience to connect. Make the offering align with the services you offer. Giveaways can be something small like a home cleaning service or something big, like a kitchen renovation. This can help build buzz around your business and let your audience know that you are ready to serve their needs. Here’s a guide on how to run engaging Instagram giveaways.
3. Free educational resources
Having a giveaway can be expensive to do regularly, but there are ways to create cost-efficient freebies. Your knowledge and expertise can be used to create valuable content such as ebooks, how-to guides, step-by-step guides, or 15-minute consultations. Once you finalise the content you’d like to use, you can ask your audience for their contact information in exchange for your educational freebies.
One idea could be to create a checklist that gives your customer a to-do list for holding an event or planning their wedding. When customers use your checklist, they will think of you. Make sure to include your business’s branding, how your services can help and your contact details.
4. Lead generation platforms
One of the most effective ways to generate high-quality leads is by listing your business on a lead generation platform like Oneflare. The best place to find customers is to meet them where they’re actively looking for services like yours.
When you list your business on Oneflare you browse through all the open jobs in your category and service areas. You’re in control when it comes to filling your schedule with jobs that are right for you. Watch how Eric from E-team Removals used Oneflare to connect with leads to grow his business.
5. Build up customer reviews
Customer reviews are as good as a personal recommendation when it comes to deciding who to hire. People often read reviews before choosing a business. Whenever you have a customer who expresses their satisfaction with your services, you should encourage them to leave a review in places like Google, Oneflare, Word of Mouth, Facebook etc. It is also important to respond to any negative reviews promptly and positively.
Now you have 5 tips for generating more leads for your business. Finding high-quality leads on a regular basis requires time, energy, money and an understanding of digital marketing.
These are things you can do yourself, but if you’d prefer to spend more time on the tools and your customers, then, register your business on Oneflare to regularly receive genuine leads.