Starting your own roofing business might seem like a daunting challenge, but it’s also an opportunity to create a rewarding career in a high-demand industry. Whether you’re an expert in patching up leaks or replacing shingles, learning how to start a roofing business equips you with the skills and strategies to turn your expertise into a profitable venture.
This guide breaks down how to start your own roofing business step by step, covering everything from planning and equipment to client acquisition and long-term growth. You’ll learn practical tips and actionable insights to establish a trusted reputation in the industry.
- Step 1: Identify the market of your roofing business
- Step 2: Plan for seasonal trends in the roofing industry
- Step 3: Research market rates and analyse competitors in the roofing industry
- Step 4: Explore funding options for your roofing business
- Step 5: Develop a strategic roofing business plan
- Step 6: Register your roofing business
- Step 7: Hire your roofers
- Step 8: Invest in the right roofing tools and equipment
- Step 9: Find clients for your roofing business
- Step 10: Get paid for your roofing services!
- Launch your roofing business today!
Step 1: Identify the market of your roofing business
Understanding your local market is crucial before you start your roofing business. Research the demand for roofing services in your area and what clients typically need. This step not only helps you define your niche but also prepares you for essential requirements, such as purchasing the materials you’ll need or getting the right roofing license to operate legally and professionally.
Explore different types of roofing services
Decide which types of roofing services you’ll focus on based on your target market’s needs. Offering diverse services can help you attract more clients, but starting with a manageable niche ensures you deliver quality while building your reputation.
Roof installation
Roof installation services involve installing various materials like asphalt shingles, metal, slate, or tile, depending on the client’s needs and budget. This type of roofing service is ideal for new construction projects, which target property developers and homeowners who need durable, high-quality roofs. Producing quality roofing installation can position your business as a reliable partner for long-term roofing solutions.
Roof replacement
Roof replacement services focus on removing old, damaged roofs and installing new ones to ensure safety and durability. They’re often needed for aging roofs or during major home renovations, offering homeowners a chance to upgrade aesthetics and improve energy efficiency. Popular materials like metal or solar-integrated roof replacement options appeal to clients looking for long-term value and modern features.
Roof repairs
Roof repair services address common issues like leaks, missing shingles, and structural damage, ensuring roofs remain functional and safe. This work often includes patching holes, sealing cracks, or replacing damaged sections to prevent further problems. Repairs are usually urgent, which makes them a reliable source of steady income for roofing businesses.
Roof maintenance
Regular roof maintenance helps homeowners and businesses prevent costly repairs by addressing issues early. Services like routine inspections, cleaning gutters, and resealing surfaces ensure roofs stay in good condition for longer. Adding options like roof painting can also enhance durability and improve the overall look, making this a valuable offering for clients focused on preventative care.
Roof cleaning
Roof cleaning services focus on removing moss, algae, dirt, and debris to protect roofs from damage and improve their appearance. One effective roof cleaning tip is to use cleaning techniques like soft washing or pressure washing on the roof’s material to avoid unnecessary wear. This service is especially valuable in humid climates or areas with heavy tree coverage, where buildup can quickly become an issue.
Gutter installation and repair
Guttering services like guttering installation or guttering repair ensure proper drainage, protecting roofs and foundations from water damage. Offering options such as gutter guards or advising on the best types of gutters can help clients maintain their homes effectively. This service pairs well with roof replacements or maintenance, making it a practical addition to your business.
Roof insulation
Roof insulation helps improve home energy efficiency by reducing heat loss and lowering energy costs. Using materials like spray foam or rigid foam boards is ideal for eco-conscious clients or those aiming to meet energy efficiency standards. Adding insulation to your offerings can appeal to homeowners looking for long-term savings and sustainable solutions.
Roof waterproofing
Roof waterproofing includes applying coatings or membranes to roofs to prevent water damage and stop leaks before they start. It’s especially useful for flat roofs or homes in areas with heavy rainfall, reducing the need for constant leaking roof repair. This service appeals to both commercial clients and homeowners who want long-term protection from water infiltration.
Emergency storm damage repair
Emergency storm damage repair focuses on immediate fixes for leaks, fallen debris, or structural issues caused by severe weather. These services are in high demand during storm seasons, especially in areas prone to hurricanes or heavy snow. Offering a quick response can help build trust and position your business as a reliable solution during urgent situations.
Skylight installation
Skylight installation enhances natural light and boosts energy efficiency, making it a popular choice for homeowners remodelling or increasing property value. This service requires precise expertise to ensure the skylights are waterproof and seamlessly integrated with the existing roof. Adding this option can attract clients seeking modern upgrades with both aesthetic and functional benefits.
Choose your roofing business niche
Selecting a niche helps you stand out in the market and effectively target the right clients. Decide whether your roofing business will focus on residential repairs, commercial projects, or specialised services.
Residential roofing business niche
This niche provides roofing services for single-family homes, townhouses, and small residential buildings. Popular offerings include roof installation and repairs for issues like leaks or missing shingles. Maintenance packages with regular roofing inspections and cleaning can also attract homeowners and property managers seeking long-term care.
- Pros: High demand, steady income potential, and repeat business through maintenance.
- Cons: Intense competition and pricing pressures in local markets.
Commercial roofing business niche
The commercial roofing business niche focuses on solutions for office buildings, warehouses, and retail spaces. This niche often involves flat roofing systems like EPDM, TPO, or built-up roofing, with services including installation, repair, and waterproofing. Targeting property management firms and business owners can lead to larger, high-value projects.
- Pros: High-profit margins and long-term contracts.
- Cons: Requires specialised expertise and higher upfront costs.
Eco-friendly roofing business niche
This niche provides sustainable and energy-efficient solutions for environmentally conscious clients. Services include green roofs with vegetation for insulation, solar panel installations to reduce energy costs, and roofing systems made from recycled or eco-friendly materials. This niche appeals to homeowners and businesses aiming for sustainability.
- Pros: Growing demand and higher profit potential for specialised services.
- Cons: Requires investment in training and access to niche materials.
Storm damage and emergency roofing business niche
This niche provides urgent solutions for roofs impacted by severe weather. Services include emergency tarping, leak repairs, and replacing heavily damaged sections to prevent further issues. This niche thrives in areas prone to hurricanes, heavy snow, or hailstorms, which requires efficient logistics and round-the-clock availability.
- Pros: High demand and opportunities for premium pricing.
- Cons: Requires 24/7 readiness and quick response capabilities.
Roof cleaning and maintenance business niche
This niche focuses on routine upkeep to extend the lifespan of roofs and prevent costly repairs. Services include debris removal, moss and algae cleaning, gutter clearing, and minor repairs. Subscription-based roof maintenance services create consistent revenue streams while appealing to residential and commercial clients who prioritise regular upkeep.
- Pros: Steady income through repeat business and lower operational costs.
- Cons: Highly competitive and labour-intensive.
Decide on the service area for your roofing business
Determining where to establish or expand your roofing business is crucial for its success. By identifying regions with the highest demand for roofing services, you can position yourself in areas where your business is more likely to thrive.
The table below highlights the demand for roofing services across various cities in Australia, based on Oneflare’s job posting data from 2024. We’ll break down the demand in each city and explore the factors driving the need for professional roofers in these areas.
| City | Percentage Share of Total Roofing Job Demand |
| Roofing services in Melbourne | 21.7% |
| Roofing services in Perth | 20.0% |
| Roofing services in Sydney | 19.9% |
| Roofing services in Brisbane | 15.7% |
| Roofing services in Gold Coast | 3.2% |
Australian cities with the highest roofing job demand
Melbourne leads the market, capturing 21.7% of the total demand for roofing services in Australia. This is driven by the city’s extensive urban sprawl and older housing stock, which often requires repairs and replacements.
Perth closely follows with 20.0% of the demand, attributed to the need for durable roofing solutions suitable for the city’s hot, dry climate.
Sydney represents 19.9% of the market. The city’s diverse architecture and weather patterns, which include frequent rainfall, contribute to consistent demand for roofing maintenance and upgrades.
Brisbane accounts for 15.7%, with demand largely due to its subtropical climate, which can lead to weather-related roof damage requiring frequent repairs.
Australian cities with lower roofing job demand
Gold Coast has a smaller share at 3.2%. Despite lower overall demand, businesses can focus on specialised services like cyclone-proof and energy-efficient roofing to cater to the region’s coastal and subtropical conditions.
Smaller markets like Gold Coast present opportunities for businesses to build niche offerings and establish strong client relationships to stand out in less saturated environments.
Step 2: Plan for seasonal trends in the roofing industry
Understanding seasonal trends in the roofing industry is crucial for managing demand fluctuations and optimising your operations.
Some periods may bring a surge in client requests, while others slow down, making it essential to plan ahead. By strategically aligning your services with seasonal needs, you can maintain steady revenue and ensure the long-term stability of your business, regardless of fluctuations in demand.
Identify popular seasons for roofing services
According to Oneflare’s 2024 data on the total job postings for each type of service, the top three peak months for roofing services in 2024 are April, March, and January.
April sees the highest demand, likely driven by pre-winter preparations as homeowners and businesses repair or replace roofs to ensure they are weatherproof for the colder months. March follows closely, aligning with the end of summer when homeowners take advantage of favourable weather to complete roofing projects. January’s demand reflects the post-holiday period, as many people address roofing issues identified during the summer and holiday season.
Peak season for roof painting
Roof painting is most in demand in March, April, and February. These months coincide with warm, dry weather, which is optimal for painting and ensures the longevity of the job.
Peak season for general roofing
General roofing sees peak demand in April, March, and January. This trend reflects the need for maintenance, repairs, and upgrades ahead of seasonal weather changes, with homeowners acting proactively to avoid potential issues during the wet season.
Peak season for roof restoration
Roof restoration peaks in January, March, and April. January’s demand often arises from resolving damage caused by extreme summer weather, while March and April are driven by seasonal maintenance and pre-winter readiness.
Peak season for roof repair
Roof repair experiences its highest demand in April, May, and January. April and May align with pre-winter maintenance as homeowners address structural vulnerabilities before the colder months. January reflects post-summer repairs, often necessitated by seasonal wear or storm damage.
Peak season for roof leak repair
Roof leak repair peaks in April, February, and August. April’s demand is tied to seasonal rains that expose roof vulnerabilities, while February and August likely see an increase due to unseasonal rains or the buildup of weather-related issues from previous months.
Plan strategies to adapt to seasonal fluctuations
Prepare for slower months by diversifying your services and marketing seasonal promotions to maintain steady revenue. Planning ahead helps your roofing business stay resilient during off-peak seasons.
Diversify your roofing service offerings
Expanding your services with options like roof restoration or interior waterproofing helps keep your business active year-round. Complementary solutions like solar panel installation or storm readiness assessments attract clients with specific seasonal needs. These additions ensure a steady income during off-peak months and position your business as versatile and reliable.
Offer seasonal packages and roofing service promotions
To attract clients during slower months, create seasonal deals like discounted roof cleaning or bundled services like gutter repair and maintenance. Promote these offers through email campaigns or social media and use urgency-focused language to drive action. Providing loyalty rewards or priority scheduling for repeat customers adds value and encourages long-term business.
Build relationships with other contractors
Partnering with builders, landscapers, or property managers can open referral opportunities and expand your client base. Collaborative efforts like joint service packages with home improvement businesses help attract more clients and fill seasonal gaps. Strengthening connections with suppliers and other contractors ensures better access to materials and shared projects when needed.
Post on lead generation sites to secure recurring roofing clients
Listing your services on platforms like Oneflare helps you learn how to generate roofing leads and connect with clients searching for reliable professionals. Optimising your profile with clear service descriptions, professional photos, and testimonials builds trust and attracts more inquiries. Offering subscription-based maintenance packages or targeting property managers through these sites can ensure a steady stream of recurring clients.
Register your roofing business on Oneflare today and connect with clients searching for trusted roofers like you!
Step 3: Research market rates and analyse competitors in the roofing industry
Studying the cost of roofing in your area and how competitors operate is key to pricing your services competitively. Whether you’re setting rates for installations or maintenance, analysing the market ensures your business stays profitable while appealing to clients.
Understand the cost of common roofing services
The roofing cost depends on factors like roof size, materials, and service type. For instance, a Colorbond roof installation might be pricier than standard asphalt shingles due to its durability and aesthetic appeal. Services like roof restoration and roof painting cost less upfront but vary based on labour and material quality, which makes it essential to factor these into your pricing.
Here’s a breakdown of the typical costs for various roofing services in Australia:
| Type of Roofing Services | Average Cost Range |
| Roof installation cost | $50 to $55 per square metre for materials like concrete, metal, and asphalt shingles; $100 to $300 per square metre for materials such as clay, copper, timber, and slate |
| Roof replacement cost using a Colorbond roof | $15,000 for a 72-square metre home; $25,000 for a 140 square-metre home. |
| Roof repairs cost | $200 to $500 for minor repairs; extensive repairs can range higher depending on severity and materials. |
| Roof repainting cost | $1,900+ for a small house; $7,000+ for a large one. |
| Roof and gutter cleaning cost | $100 to $600, depending on factors like property size and debris level. |
| Gutter installation cost | $30 to $40 per lineal metre for Colorbond gutters; $75 to $150 per lineal metre for stainless steel gutters. |
| Roof insulation cost | Approximately $11 per square metre for fibreglass insulation; up to $22 per square metre for polyester products. |
| Skylight installation | $300 to $2,000 or more, depending on type and complexity. |
| Emergency storm damage repair | Minor damage may cost $300 to $600; more extensive damage will have additional costs. |
These cost estimates provide a general idea but may vary based on factors like location, project complexity, and material choices. For example, a roof replacement for a standard home can range from $15,000 to $25,000, while restoration or repainting depends heavily on property size and labour.
Always clarify to clients that these figures are rough estimates, as actual costs can change based on specific project details.
Decide how to charge for roofing services
When deciding how to charge for your roofing services, choose a pricing model that reflects your costs, project scope, and local market rates. Whether you charge by the square metre, hourly, or per project, make sure that it’s reflected in your roofing invoice template for transparency. Clear, itemised invoices build trust with your clients and make payment processes smoother.
Flat rate per job for smaller-scale and residential roofing jobs
Charging a flat rate works well for small and predictable jobs like minor roof repairs or maintenance. It simplifies pricing, which makes it easier for clients to understand and trust your quotes.
Cost per square metre for new roofing installations or replacements
Charging by the square metre is ideal for large projects like new installations or complete replacements. Rates depend on materials, with asphalt shingles costing $50–$100 per square metre and slate or tile roofs ranging from $150–$300. Knowing how much to charge for roofing per square metre ensures precise pricing that accounts for both material and labour costs.
Hourly rate for emergency roof repairs
Using an hourly rate works well for emergency and time-sensitive jobs like storm damage or urgent leaks. Market rates typically range from $75–$150 per hour, depending on location and job complexity. This approach offers flexibility and ensures clients seeking roofers for hire during emergencies get fast, reliable service.
Itemised billing for complex roofing projects
Itemised billing is ideal for large or intricate jobs like commercial roofs or custom designs. It separates labour, materials, and equipment charges, which offers transparency for clients managing big budgets. It ensures clear breakdowns, like listing material costs for eco-friendly roofs or tracking labour hours for multi-phase projects.
Evaluate your unique selling points (USPs)
Identify what sets your roofing business apart, whether it’s specialised services, eco-friendly options, or exceptional customer service. Highlighting your USPs helps you stand out in a competitive market and attract the right clients.
Lifetime workmanship warranty
Offering a lifetime workmanship warranty assures clients of long-term quality and reliability. It sets your business apart from competitors with limited warranties, which makes it a strong USP. Highlight this warranty in your marketing to attract quality-conscious clients for installations, repairs, and replacements.
Eco-friendly roofing solutions
Providing eco-friendly roofing options attracts environmentally conscious clients. Offering energy-efficient solutions, such as solar panel installations or reflective roofs, helps clients save on energy bills while supporting sustainability. Aligning your services with green building codes or LEED certification strengthens your reputation and appeal in the market.
24/7 roofing emergency response services
Adding a 24/7 emergency response in your USPs ensures clients can rely on you for immediate repairs after storms, leaks, or debris damage. This service is especially valuable in areas prone to severe weather, showcasing your dependability during critical situations. The urgency of these jobs allows for premium pricing, which boosts your profitability while meeting client needs.
Detailed pre-project visualisation
Pre-project visualisation helps clients see the final design before work begins with tools like 3D modelling or architectural renderings. This reduces miscommunication, which ensures that their expectations align with the project execution. It also creates opportunities to upsell premium options like skylights or specialty materials.
Pro tip: Promoting these USPs on platforms like Oneflare can help your roofing business stand out and attract clients seeking tailored services that competitors may not offer.
Step 4: Explore funding options for your roofing business
Securing funding for your roofing business is an essential first step, and it’s crucial to seek professional advice before making any financial commitments. Consulting with financial planners and local accountants can help you understand the implications of each option and choose the best fit for your business goals.
Self-funding
Self-funding involves using personal savings or funds from family and friends. This approach allows full control over finances without needing to meet lender requirements, although it also involves using personal financial resources.
Small business loans
Australian banks and financial institutions offer small business loans designed for startups. These loans generally require a business plan, financial projections, and a good credit history. Small business loans can provide the capital needed for startup expenses, with set repayment terms and interest.
Secured and unsecured business loans
Both secured and unsecured business loans are small business loans that can be viable funding options for purchasing initial roofing business supplies, equipment, and transportation assets.
Secured loans offer manageable, low-interest rates, provided collateral is available. This collateral could include personal assets such as residential properties or assets associated with your roofing business, like vehicles, roofing tools, and equipment.
Meanwhile, an unsecured loan offers businesses fast access to funds without collateral. However, they generally have higher interest rates with shorter loan terms than secured loans, so the monthly payments can be higher.
Government and industry programs
Certain Australian states provide grants and financial support for small businesses, especially those with innovative or eco-friendly services. These programs are structured to assist with initial costs and often have specific application requirements and conditions.
The New Enterprise Incentive Scheme (NEIS) is one of the government programs in Australia that supports job seekers who want to start small businesses. This offers new entrepreneurs mentorship, accredited training, and income support to help them sustain themselves while establishing their businesses without requiring immediate profit. However, NEIS does not directly fund business costs, so startup capital would still need to be sourced separately.
Equity Investment
Startup roofing businesses can secure significant funds without taking on debt that needs immediate repayment through equity investment. It’s a funding option where investors provide money to a business in exchange for ownership shares to get a stake in the company.
There are two types of equity investors: angel investors and venture capitalists (VCs). Angel investors are typically high-net-worth individuals who invest their personal funds into early-stage companies in exchange for equity. Meanwhile, venture capitalists are firms or groups that pool funds from multiple investors to support high-potential businesses.
Step 5: Develop a strategic roofing business plan
Starting a roofing business requires a well-thought-out business plan. This plan will be your roadmap, guiding you through each stage of starting and running your business.
It should include key elements, such as:
- Executive summary
- Company profile
- Business description
- Market analysis
- Services offered and pricing strategy
- Marketing strategies
- Budget and cash flow forecast
- Operations plan
- Risk mitigation strategy
- Long-term growth plan
Now, let’s dive into the step-by-step process to create a business plan tailored to your roofing business.
Draft an executive summary
First, begin with the executive summary, which is a brief overview of your roofing business and your goals. This section gives readers a quick sense of what your business is all about. Summarise what services you’ll offer, your target market, and what sets you apart from competitors. It’s often best to write this last so it truly reflects the rest of your plan.
Write your roofing business description
Your roofing business plan also needs a clear company description. In this section, outline the foundational details of your roofing business, including its legal business structure (e.g., sole trader, company, partnership, etc.), ownership details, business name, and location.
Moreover, your company description should describe your business’s vision, mission, and core values. This section will provide essential context as you move into the more operational and financial specifics of your business plan.
Describe your roofing business niche and types of services
The next step is to define the focus of your roofing business, whether it’s general roof maintenance, roof installations, gutter services, or a specialised niche such as eco-friendly roofing, storm damage repairs, or custom roof designs.
Clarify why you chose this niche and provide a brief description of your target market. For example, your target audience could include homeowners needing reliable roof repairs, businesses seeking durable commercial roofing solutions, or clients looking for unique offerings like sustainable materials, energy-efficient designs, or 24/7 emergency response services.
Analyse your market and define your customer base
Once you have completed writing your company profile and roofing business niche, it’s time to define your customer base. First, you’ll need to conduct a market analysis to understand your target customers, local competitors, and industry trends.
From there, outline who your ideal clients are, what they need, and how you plan to serve them better than competitors. This analysis will help you identify market gaps and inform your service offerings.
Outline your roofing services and pricing strategy
Your business plan should also specify the types of roofing services you’ll offer and your pricing approach. Consider the costs of supplies, labour, and other expenses to price competitively yet profitably. Plus, think about whether you’ll offer package deals, discounts for repeat clients, or seasonal promotions.
Detail your marketing and sales plan
For your marketing and sales plan, you need to map out how you’ll attract and retain clients. Detail your marketing channels—such as social media, SEO, or partnerships—and any customer loyalty or referral programs. Think practically about your initial steps to grow your client base and raise brand awareness in your target market.
Create a budget and forecast cash flow
The budget and forecast cash flow is a crucial part of your business plan. For this section, it’s wise to break down your startup costs, monthly operating expenses, and anticipated revenue.
Include one-time expenses such as equipment and marketing materials, as well as recurring costs like supplies, transportation, and insurance.
Then, project your cash flow to understand when you’ll reach profitability and how to manage finances through any seasonal ups and downs.
Establish an operations plan
The operations plan details how you’ll manage day-to-day operations, including hiring, training, and scheduling. Here, describe systems you’ll implement to maintain high-quality service, handle customer feedback, and manage bookings or billing. This section is key to ensuring smooth, efficient operations as your business grows.
Develop a risk mitigation strategy
After the operations plan, develop a risk management plan to address potential challenges and safeguards for your business. Identify key risks when starting a roofing business, such as adverse weather disrupting scheduled projects, injuries sustained while working at heights, and potential property damage during roof installations or repairs. Outline safety protocols and detail the types of business insurance coverage needed, like public liability insurance, or workers’ compensation insurance.
Conclude with a long-term growth plan
Lastly, conclude with a long-term growth plan to demonstrate your vision for the future and commitment to sustainable growth. In this section, you need to define both short-term and long-term objectives of your business, such as adding new roofing services, increasing your client base, or expanding to new locations. Outline strategies to retain existing clients, such as loyalty programs, and how you plan to scale your marketing efforts.
Step 6: Register your roofing business
To start a roofing business, you may need to obtain registrations, licenses and permits. As a business owner, it’s your responsibility to make sure you’re compliant with all applicable laws and meet your tax obligations.
For information about registering your business or applying for an ABN, we recommend you check out this helpful information from the Australian government.
Step 7: Hire your roofers
Building a reliable team for your roofing business is essential for your company’s success and growth. Below, we’ll discuss how you can hire roofers and ensure that they meet your business’s needs.
Write job description
First and foremost, you need to create a job description that highlights your business and what you offer. Be transparent about job duties, hours, pay, employment type and any training opportunities. Describe specific tasks (such as roof maintenance, new roof installations, repairing damaged roofs, or designing customised roofing solutions) and any qualifications or technical skills required. This helps candidates understand expectations from the start and ensures a good match for the role.
Most candidates also appreciate knowing the pay range, benefits, or potential for growth within the company. If you offer flexible hours, a supportive team environment, or training for new employees, mention these aspects. This can make your ad stand out and attract applicants who genuinely want to be part of a stable, rewarding role in a growing company.
Use local Australian platforms to advertise your job
After crafting the job ad, post it on multiple platforms to maximise its visibility. To reach the best candidates and find the right roofers for your business, you may consider advertising on platforms that are popular and effective in Australia, such as:
- SEEK – Australia’s largest job board, ideal for professional job seekers across industries.
- Indeed Australia – a wide-reaching job platform, popular among full-time and part-time job seekers.
- Jora – a job aggregator that pulls listings from various sources, increasing visibility.
- Workforce Australia – a free job advertising service from the government, suitable for small business owners.
You might also consider posting on social media platforms such as Facebook, LinkedIn, or Instagram if you have a business page. For a local touch, posting on community boards or participating in job fairs can attract applicants in your area.
Don’t overlook employee referrals, either—current employees often know reliable candidates, and offering a referral bonus can incentivise them to help bring in great new hires.
Screen and interview thoughtfully
As applications start coming in, review them carefully to find candidates with the right qualifications and experience. Conduct initial interviews with the most promising applicants to gauge their interest in the role, roofing skills, and alignment with your business.
This is the perfect chance to ask questions that reveal their previous experience, problem-solving abilities, and reliability. For example, you might ask how they managed challenging roofing projects in the past, dealt with unexpected weather conditions or last-minute changes, or met tight deadlines while delivering high-quality roofing results and ensuring customer satisfaction.
It’s also helpful to perform criminal history checks and reference checks to ensure the trustworthiness of your candidates. This is particularly important if your roofers will work in sensitive environments like offices or schools. A quick call to past employers can provide insight into their reliability, history, and work quality.
Make an offer and onboard your new hire
When you’ve selected your top candidate, make a clear and detailed job offer that outlines pay, benefits, work hours, and expectations.
Once they’ve accepted your offer, the next step is running a smooth onboarding process to set up your new hires for success. Start with training sessions to introduce them to your roofing business’s standards, client communication protocols, and the specific workflows or tools they’ll use to ensure efficient and high-quality roofing services.
If possible, have them shadow an experienced team member for their first few shifts so they can learn on the job. After their first week, check in with them and provide feedback to support their improvement and integration into the team.
Offer ongoing support and fair treatment
A supportive work environment promotes employee retention. Openly address concerns about shifts, workload, and safety. This initiative will help create a positive work culture that encourages loyalty and productivity among your staff.
Step 8: Invest in the right roofing tools and equipment
Having the right tools and equipment is essential for delivering quality roofing services efficiently. From safety gear to specialised tools, investing wisely ensures your business stays competitive and prepared for any project.
Do take note that each roofing business niche requires specialised tools and equipment. Here’s a breakdown of some key items, their estimated costs, and where to purchase them in Australia:
| Roofing Tools and Equipment | Price Range | Where to Buy |
| Hand tools (e.g., seamers, crimpers) | $50 – $500 | No1 Roofing & Building Supplies |
| Metal snips and shears | $80 – $200 | Mektronics Australia |
| Roofing harness and safety gear | $150 – $600 | Roofing Tool Shop |
| Roofing hammer and hatchet | $50 – $150 | KFC Roofing Toolshop |
| Cordless power drill | $200 – $500 | Total Tools |
| Ladders and scaffolding | $300 – $2,000 | Stratco Australia |
| Roofing nail gun | $400 – $1,200 | Metal Roofing Online |
| Measuring and levelling tools | $50 – $250 | Singh Roofing Supplies |
| Roofing torches and soldering kits | $100 – $400 | Fribesco Shop Australia |
| Protective clothing and gear | $50 – $300 | All Metal Roofing |
Note: Prices are approximate and may vary depending on retailers, brands, and product quality.
Step 9: Find clients for your roofing business
Securing clients is crucial for growing your roofing business. From online platforms to local networking, using the right strategies ensures a steady stream of projects and builds your reputation.
Expand your online presence
Building a strong online presence helps potential clients find and trust your business. Leverage it to showcase your services, testimonials, and contact details. And make sure to optimise it for local searches. You might also consider using social media platforms to share project updates and better connect with your community.
Build your roofing business website
A website is essential for establishing your roofing business’s credibility and providing clients with easy access to your services. It allows potential clients to learn about your offerings, view testimonials, and request quotes directly. Working with a web designer can ensure a user-friendly, optimised site that effectively showcases your services and improves search visibility.
To guide you, we’ve compiled examples of successful roofing business websites that display the effectiveness of building a good website to boost brand credibility and improve customer experience.
NGP Roofing
NGP Roofing’s website is clean and professional, with a straightforward layout that makes navigation easy. The home page features different company offerings, like competitive pricing and extended warranties, that will surely impress future customers. The website displays different services that it provides and also has the “Add to Quote” functionality that makes it easier for customers to book their services.
Sydney Roof Construction
Sydney Roof Construction’s website highlights its expertise through detailed service descriptions and an intuitive layout. The homepage features a clear call to action, encouraging visitors to request quotes or learn more about its offerings. A consistent colour scheme and project galleries help establish the company’s brand identity and showcase its work.
Insulmate Roofing
Insulmate Roofing’s website stands out with its modern design and a clear focus on customer needs. The homepage displays a section that says “Working with Insulmate provides you with peace of mind,” which addresses Insulmate Roofing’s dedication to providing quality workmanship to its customers. The website also has a “Our Services” section that provides pictures of different quality services that they offer.
Post on lead generation platforms
Posting on lead-generation platforms is one of the most effective ways for roofing businesses to find clients. These platforms connect you directly with clients actively searching for roofing services, providing an immediate source of leads.
Oneflare, in particular, allows you to showcase your roofing expertise without upfront fees, making it easier to attract clients with minimal risk. This platform’s job posting system helps bring in quality leads and enables you to specify job types, budgets, and locations, so you can target projects that fit your capabilities and business goals.
Get started on Oneflare by registering your roofing business today—connect with clients, post targeted jobs, and grow your business with ease!
SEO and paid search for visibility
SEO and paid search improve your website’s visibility in search engine results, attracting organic traffic. While effective, SEO requires regular updates and can be costly in competitive areas. Consulting an SEO specialist helps implement ranking strategies to boost your business’s online presence.
Social media advertising
Social media advertising helps you reach a wide audience and showcase your roofing services and client works visually. Targeted ads on Facebook, Instagram, and even TikTok can attract local clients, but maintaining a presence requires ongoing posting and budget management. A social media manager can optimise your campaigns for consistent engagement.
The following sections provide samples to inspire you and give you an idea of how social media advertising works. They showcase effective strategies for boosting a roofing business’s visibility on Facebook, Instagram, and TikTok.
Newcastle Roofing Professionals – Facebook advertising
Newcastle Roofing Professionals’ Facebook page engages clients with regular updates and high-quality visuals. The page features posts showcasing completed projects, behind-the-scenes content, and client testimonials, which build credibility and trust. Their prompt responses to inquiries and active interaction in comments demonstrate excellent customer service, making it easy for potential clients to connect.
The Trusty Toolman – Instagram advertising
The Trusty Toolman’s Instagram account attracts clients with a visually appealing and engaging feed. High-quality photos and videos of completed projects and behind-the-scenes content showcase their expertise and attention to detail. Their use of Instagram Stories and Highlights to feature services and quick tips keeps followers informed and engaged, while consistent branding builds trust and recognition.
JSIU Roofing – TikTok advertising
JSIU Roofing’s TikTok account captures client attention through engaging, short-form videos. Their content includes time-lapse clips of roofing projects, tips for maintaining roofs, and behind-the-scenes glimpses of their team in action. By using trending audio and relatable humour, they make technical services approachable while showcasing their expertise.
Build your roofing business’s reputation through reviews and referrals
A strong reputation is key to long-term success. Encourage satisfied clients to leave reviews on your website or lead platforms like Oneflare to boost credibility and attract new roofing clients. Consistent reviews on a platform ensure reliable feedback, helping potential clients trust your quality.
Take bookings and manage quotes efficiently
Responding quickly to quote requests can also help you win roofing jobs, as clients often select the first reliable response. In fact, Oneflare data reveals that 60% of winning quotes are submitted within 60 minutes of the job posting, highlighting that faster quotes significantly boost job success rates.
Here are some tools that can help with automated booking and quoting:
- Calendly – Enables easy scheduling by allowing clients to book available time slots directly, reducing back-and-forth communication.
- Square Appointments – Provides booking, invoicing, and payment processing in one platform, helping streamline the client experience.
- Setmore – Offers online booking with customisable reminders, plus client management and integration with social media for easy appointment setting.
- HoneyBook – Combines booking, quoting, and invoicing, letting you automate responses and manage projects all in one place.
- Zoho Bookings – Integrates with Zoho CRM to manage client relationships, offers automated reminders, and allows for easy rescheduling.
These tools help you automate responses, manage quote requests, and follow up with clients, ensuring that no lead falls through the cracks.
Step 10: Get paid for your roofing services!
Now that you have everything set up, from choosing your business niche and setting up your service area, to finally finding your clients, it’s time to finally get paid for your roofing services. Here’s how:
Choose a reliable accounting software
Managing payments is a lot easier with a dedicated accounting system. This will save you time, reduce errors, and give you a clear picture of your finances.
Some popular accounting software options commonly used in Australia are:
- Xero – easy-to-use software with invoicing, bank feeds, and reporting.
- MYOB – offers payroll, tax tracking, and inventory management.
- QuickBooks Online – handles invoicing, expense tracking, and payments.
- Reckon One – customisable and budget-friendly, with modules for payroll and invoicing.
- Sage Business Cloud Accounting – simple solution for expense tracking and payroll.
Create a roofing business invoice
Creating a professional invoice template is essential to get paid quickly. The invoice should clearly list your services, rates, and payment terms.
Many accounting platforms offer customisable roofing services invoice templates, but you can start with free templates and modify them as needed. Consider these free roofing invoice templates as a guide:
Canva’s roofing invoice templates
It’s easily customisable with fields for services, rates, and payment terms. You can also add your logo and other brand elements to maintain consistency across all client communications.
Conta’s roofing invoice templates
It provides a customisable, downloadable template specifically tailored for different businesses, like a roofing business. The good thing about these templates is that they’re compatible with Google Docs, Microsoft Word, and Excel, allowing you to easily tailor them as needed.
Microsoft Office’s roofing invoice templates
It offers free invoice templates that are straightforward and professional and can be saved as a PDF. Even better, they have Excel-based templates that can automate calculations, streamlining the billing process and reducing errors.
Zoho’s roofing invoice templates
The template offers a clean and organized layout, ensuring clarity and professionalism in client communications. It includes essential sections such as service details, additional charges, taxes, and terms and conditions, facilitating accurate and transparent billing.
Set up a bank account for business payments
Separating personal and business finances with a dedicated bank account makes it easier to track income, manage deposits, and handle reconciliations. Most banks offer online options specifically for businesses, streamlining all your financial needs in one place.
Offer digital payment options
Make payments easy and convenient for clients by providing digital options like Apple Pay, Google Pay, credit cards, and bank transfers. Many clients, especially those booking roofing services through platforms like Oneflare, prefer the flexibility of paying directly from their devices. Offering digital payments not only enhances client satisfaction but also speeds up the payment process, helping you maintain a reliable cash flow.
Establish clear payment terms
Define your payment terms upfront to avoid confusion—include due dates, late fees, and preferred payment methods. Clear terms, such as a 14-day payment window, help maintain a steady cash flow and foster professional client relationships.
Your path to roofing success starts here — launch your roofing business today!
Starting your roofing business is a step toward a rewarding and profitable career in a high-demand industry. From planning your services to building a strong client base, every step you take brings you closer to long-term growth and success.
If you’re ready to grow your business and connect with new clients, register your business and post your services on Oneflare today. This platform helps businesses like yours reach their target market, secure recurring projects, and establish a trusted reputation. Take the first step, and watch your roofing business thrive with Oneflare!
FAQs on how to start a roofing business
What are the biggest problems roofers face?
Roofers often struggle with lead generation, seasonal demand fluctuations, rising material costs, and labour shortages. Safety concerns, waste disposal, and managing client expectations are additional challenges that require proactive strategies.
How do I handle waste and debris from roofing projects?
To responsibly dispose of your construction and roof renovation waste, make sure to use roofing-specific bins, and recycling materials like metal and asphalt. Partnering with local recycling facilities or professional waste removal companies ensure compliance and eco-friendly practices.
How much does it cost to start a roofing business?
Starting costs range from $30,000 to $50,000 for a small business and can exceed $100,000 for larger operations. Key expenses include tools, insurance, a reliable vehicle, marketing, and an initial inventory of materials.