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How to start a dog grooming business

Figuring out how to start a dog grooming business from scratch can feel overwhelming, especially when you’re working with limited resources and handling everything on your own.

As an aspiring entrepreneur, you’re likely wondering how to attract your first clients, build a solid reputation, and turn your love for dogs into a reliable source of income.

Whether you’re offering basic dog wash, dog nail clipping, or pet tidy-ups in your local neighbourhood, finding practical ways to reach pet owners is key.

In this guide, we’ll walk you through simple, effective strategies to get your dog grooming business off the ground, connect with customers, and lay the foundations for long-term success in the pet care industry.

Step 1: Identify the market of your dog grooming business

Before diving into your dog grooming business plan, it’s important to understand who your ideal customers are and what grooming services they need. Identifying your target market helps you tailor your services, pricing, and marketing efforts to attract the right clients from the start. All of this can help you learn how to become the best dog groomer you can be.

Explore different types of dog grooming services

Offering a range of dog grooming services allows you to meet the needs of different breeds, coat types, and pet personalities. By understanding what each service involves, you can decide which ones to offer initially and which to add as your business grows. You can also grow your skills through dog grooming training near you.

Pet groomer trimming the fur of a long-haired dog during grooming session.
A professional pet groomer trims a Golden Cocker Spaniel’s coat during a grooming appointment. | Source: Kaluna Pet Grooming

Bathing and blow-drying

This is a basic service you can offer if you’re wondering how to start a dog grooming business at home. It involves thoroughly washing the dog with pet-safe shampoo, followed by a gentle blow-dry in order to remove dirt, odours, and loose fur while keeping the coat clean and fluffy.

Hair trimming and styling

Hair trimming keeps the dog’s coat neat, manageable, and suited to the breed’s needs, while styling can involve breed-specific cuts or custom looks. It’s ideal for long-haired dogs or those needing regular grooming.

Nail clipping and paw care

Trimming nails prevents overgrowth, splitting, and discomfort, while paw care can include moisturising pads and checking for debris or injuries. This service promotes better mobility and paw health.

Ear cleaning and plucking

Regular ear cleaning helps prevent infections, especially in breeds with floppy ears. In some cases, plucking excess hair from the ear canal is also done to improve airflow and cleanliness.

De-shedding treatments

This dog grooming service reduces excessive shedding by removing dead hair using specialised tools. It’s particularly useful for double-coated and high-shedding breeds. 

Flea and tick treatments

This service involves applying topical treatments or using medicated baths to eliminate fleas and ticks. It helps protect both the pet and the home environment from infestations.

Anal gland expression

You can run a dog business from home, but you still need to have a dedicated space for it, especially when providing slightly more complicated services such as this one.

This involves manually expressing the dog’s anal glands to prevent discomfort, infections, or odours. It’s often recommended for dogs showing signs of scooting or swelling.

Toothbrushing

Brushing a dog’s teeth helps reduce plaque, tartar build-up, and bad breath. Regular dental care supports overall health and prevents gum disease.

Puppy grooming

A gentle introduction to grooming that includes basic services like bathing, light brushing, and nail clipping. It helps puppies get used to being handled and builds trust for future grooming sessions.

Mobile dog grooming

A mobile dog salon brings grooming directly to the customer’s home via a fully equipped van or trailer. It’s ideal for busy pet owners or dogs who get anxious in salon settings.

A small dog with a fresh haircut sitting in a mobile grooming van.
Mobile dog grooming provides convenience with professional results. | Source: Copacabarko

Special care for elderly or anxious dogs

Tailored grooming sessions that prioritise comfort and minimise stress. These services may include extra time, gentle handling, and calming techniques for senior or nervous pets. 

Choose your dog grooming business niche

Find the right niche for your dog grooming business so you can stand out in a competitive market and attract a loyal customer base. By focusing on a specific area of grooming, you can tailor your services, pricing, and marketing to suit the needs of your ideal clients. 

Eco-friendly dog grooming niche

This niche focuses on using natural, non-toxic, and biodegradable products, along with water-saving and waste-reducing practices. It appeals to environmentally conscious pet owners looking for safe and sustainable grooming options.

  • Pros: Attracts eco-aware clients and builds a socially responsible brand.
  • Cons: Eco-friendly products may cost more and have limited availability.

Mobile dog grooming niche

This niche provides on-the-go grooming services directly to the customer’s home using a fully equipped mobile setup. It offers convenience for busy pet owners and less stress for dogs who dislike travelling.

  • Pros: Low overheads and flexible schedule. Mobile dog grooming prices are also higher than traditional salons due to the travelling involved.
  • Cons: High initial investment in a mobile grooming van and travel-related expenses.

Luxury dog spa niche

This premium niche offers high-end services like aromatherapy baths, facials, massages, and designer cuts. It targets pet owners who are willing to spend more on pampering their dogs.

  • Pros: Higher profit margins and affluent clientele.
  • Cons: Requires specialised training, equipment, and upscale branding for a smaller market with high expectations.

Breed-specific grooming niche

This niche specialises in precise grooming styles tailored to specific dog breeds, such as poodles, schnauzers, or spaniels. It appeals to show dog owners and breed enthusiasts who seek expert grooming knowledge.

  • Pros: Builds a reputation for expertise and precision, so it’s easier to market for breed enthusiasts.
  • Cons: Demands advanced skills and continuous training with dog grooming classes.

Elderly and special needs dog grooming niche

This niche caters to senior dogs and those with physical or behavioural challenges, focusing on gentle handling and personalised care. It attracts owners seeking safe, compassionate grooming for vulnerable pets.

  • Pros: Fills a crucial gap, builds client loyalty.
  • Cons: Services may take longer and require additional patience and care.
Nail trimming and paw care during a full dog grooming session. | Source: 26 Paws

Decide on the service area for your dog grooming business

Choosing where to launch or expand your dog grooming business plays a critical role in its growth potential. With the latest 2024 job posting data from Oneflare, we can now identify the key cities in Australia showing the highest demand for dog grooming services.

The table below highlights the top five cities by their share of total national job postings for dog grooming in 2024.

CityPercentage Share of Total Dog Grooming Job Demand
Dog grooming services in Melbourne36.3%
Dog grooming services in Sydney32.7%
Dog grooming services in Gold Coast9.6%
Dog grooming services in Brisbane9.3%
Dog grooming services in Adelaide4.3%

Australian cities with the highest dog grooming job demand

Melbourne is in the lead, capturing 36.3% of all dog grooming job postings. This high demand reflects the city’s vibrant pet culture, large suburban sprawl, and strong preference for premium pet care. The growing popularity of pet-friendly living spaces and boutique grooming salons contributes further to this trend. 

Sydney follows closely with 32.7% of the total demand. With a dense urban population and high pet ownership among apartment dwellers and busy professionals, Sydney presents an ideal market for mobile grooming and convenience-based services. Pet owners here often prioritise cleanliness, coat maintenance, and regular grooming appointments as part of their pets’ health regimen.

The Gold Coast and Brisbane account for 9.6% and 9.3% respectively. Both cities benefit from warm climates, which can drive frequent grooming to manage heat and hygiene, especially among active breeds. Their family-friendly suburbs and outdoor lifestyles also promote regular grooming, particularly for dogs exposed to sand, salt, and foliage.

Australian cities with lower dog grooming job demand

Adelaide, with 4.3% of the national job postings, represents a smaller but still viable market. While demand is lower compared to the East Coast capitals, Adelaide’s slower pace and lower competition provide an opportunity for dog grooming businesses to build loyal, local client bases.

Other cities not in the top five — such as Perth, Canberra, and Darwin — may also exhibit limited demand. Still, they offer potential for growth through targeted marketing, personal referrals, and specialised grooming services like breed-specific cuts or skin treatments. Business owners in these markets can succeed by positioning themselves as trusted, go-to providers for reliable, personalised pet care.

Understanding seasonal trends in the dog grooming industry is essential for managing fluctuations in demand and optimising your operations. Certain months see a significant surge in grooming appointments, while other periods may naturally taper off.

By aligning your services with these trends, such as promoting shedding control during high-moult seasons or offering prep packages before major holidays, you can maintain consistent revenue and ensure long-term stability throughout the year.

Identify popular seasons for dog grooming services

The most in-demand months for dog grooming services in Australia, based on 2024 job posting data from Oneflare, are March, April, and May.

March marks the beginning of the seasonal rise in grooming appointments. As summer ends, pet owners often schedule grooming to clean and freshen up their dogs after months of outdoor activity. Removing residual dirt, sand, and moisture helps improve coat and skin condition ahead of autumn.

April reaches the peak of demand. This is when dogs begin shedding their summer coats, prompting many owners to book professional grooming to manage excess hair and avoid matting. With cooler weather setting in, coat maintenance becomes even more important for pet comfort and health.

May sustains high grooming demand as the transition into winter continues. Pet owners prioritise de-shedding, hygiene, and skin treatments to keep their dogs well-groomed and comfortable through the colder months. Regular grooming during this period also helps manage indoor allergens and odours as pets spend more time inside.

Seasonal grooming includes thorough bathing for clean and healthy pets. | Source: Western Dogwash

Plan strategies to adapt to seasonal fluctuations

Dog grooming cost and demand can rise and fall throughout the year, with peak times around warmer months and holidays. Planning with flexible strategies can help you maintain a steady dog groomer income and client bookings all year round. 

Offer seasonal dog grooming service packages

To attract seasonal bookings, create themed packages that align with the seasons, like summer de-shedding treatments or winter coat conditioning. These packages can boost sales and give clients a reason to return throughout the year.

Diversify your dog grooming service offerings

Add extra services, such as flea treatments in summer or moisturising paw care in winter, to stay relevant during slow periods. Diversifying keeps you adaptable and helps meet changing pet care needs year-round, keeping your dog grooming business profit steady.

Focus on regular dog grooming schedules and memberships

Encourage clients to commit to recurring appointments through grooming plans or membership packages with perks. This creates a reliable dog groomer salary and helps smooth out seasonal dips in demand

Post on lead generation sites to secure recurring dog grooming clients

Use platforms like Oneflare to connect with pet owners looking for trusted, ongoing grooming services. Consistently listing your business online helps you attract steady enquiries even during quieter months. Here, you can also research how much other dog groomers make for their services if you request a quote.

A screenshot of Oneflare's pet grooming service page.
Leveraging lead generation platforms like Oneflare connects you with potential clients, increasing your chances of securing recurring pet grooming service requests. | Source: Oneflare

Register your dog grooming business on Oneflare today and connect with clients searching for trusted dog groomers like you!

Step 3: Research market rates and analyse competitors in the dog grooming industry

Before setting your prices or launching your services, it’s essential to research what other dog groomers in your area are charging and offering. Analysing your competitors helps you position your business competitively, understand what pet owners are willing to pay, and find opportunities to stand out in the market.

Understand the cost of common dog grooming services

To price your dog grooming services fairly and profitably, it’s important to understand the factors that influence grooming costs. These can include the size and breed of the dog, the condition and length of its coat, the type and number of services requested, your level of experience, and your location. 

Additional costs, such as travel for mobile grooming or the use of premium, eco-friendly products, can affect pricing. By identifying these influences, you’ll be better equipped to create a pricing structure that reflects your value while staying competitive.

Types of Dog Grooming ServicesAverage Price Range
Full grooming (wash, cut, nails)$65 – $120 per session
Bath and tidy (wash, brush, trim)$40 – $80 per session
De-shedding treatment$25 – $60 per treatment
Nail clipping$15 – $25 per session
Ear cleaning$15 – $30 per session
Flea and tick treatment$20 – $40 per treatment
Mobile grooming service$70 – $130 per visit
Puppy grooming$40 – $70 per session
Breed-specific styling$70 – $150 per session

Keep in mind that the prices listed in the table are general estimates and can vary depending on your location, the dog’s size and coat condition, and the specific services offered. Factors such as mobile convenience, premium products, or handling of anxious pets may also influence the final cost. Always research local competitors and adjust your pricing to reflect your skill level, service quality, and business expenses.

Decide how to charge for dog grooming services

Choosing the right pricing method is key to running a sustainable and profitable dog grooming business. How much you charge for dog grooming should reflect the time, effort, and resources required while also appealing to your target market.

Flat rate pricing for common grooming packages

Set fixed prices for standard grooming services like baths, trims, or nail clipping to keep things simple and transparent for clients. This method works well for basic, repeatable services.

Hourly rate pricing for complex or behavioural grooming needs

Charge by the hour when working with dogs that require extra care due to matting, anxiety, or special handling needs. It ensures you’re fairly compensated for time-intensive sessions.

Size-based pricing for different breeds

Set rates based on the dog’s size or breed group, as larger dogs or those with dense coats often require more time and effort. This approach helps balance workload and pricing more accurately.

Membership and multi-visit discounts

Offer grooming memberships or discounts for pre-booked regular visits to encourage repeat business. It builds client loyalty while helping you maintain a consistent income.

Evaluate your unique selling points (USPs)

To stand out in a competitive market, it’s important to identify what makes your dog grooming business special. Your unique selling points (USPs) highlight the value you offer and help attract clients who align with your approach and services.

Use of natural, dog-safe grooming products

Using gentle, natural products shows your commitment to pet safety and wellbeing, appealing to health-conscious owners who want the best for their dogs.

Specialised services for anxious or senior dogs

Offering tailored care for nervous or elderly pets demonstrates compassion and expertise, building trust with owners seeking extra attention for their furry friends.

Mobile or in-home dog grooming options

Providing convenient grooming at the client’s home saves time and reduces stress for dogs, making your service especially attractive to busy or mobility-challenged pet owners. This makes a mobile dog grooming business profitable.

Customised grooming packages by breed or coat type

Personalising grooming based on specific breed standards or coat needs showcases your skill and professionalism, appealing to owners who want expert care tailored to their dog’s unique requirements.

A screenshot of a business' public profile on Oneflare showing their unique selling points (USPs).

Pro tip: Promoting these USPs on platforms like Oneflare can help your dog grooming business stand out and attract clients seeking tailored services that competitors may not offer.

Step 4: Explore funding options for your dog grooming business

Securing funding for your dog grooming business is an essential first step, and it’s crucial to seek professional advice before making any financial commitments. Consulting with financial planners and local accountants can help you understand the implications of each option and choose the best fit for your business goals.

Two professionals discussing business funding options over documents.
Exploring funding options is a key step in starting your pet grooming business, ensuring you have the resources to launch and grow successfully. | Source: iStock

Self-funding

Self-funding involves using personal savings or funds from family and friends. This approach allows full control over finances without needing to meet lender requirements, although it also involves using personal financial resources.

Small business loans

Australian banks and financial institutions offer small business loans designed for startups. These loans generally require a business plan, financial projections, and a good credit history. Small business loans can provide the capital needed for startup expenses, with set repayment terms and interest.

Secured and unsecured business loans

Both secured and unsecured business loans are small business loans that can be viable funding options for purchasing initial dog grooming business tools, equipment, and transportation assets. 

Secured loans offer manageable, low-interest rates, provided collateral is available. This collateral could include personal assets such as residential properties or assets associated with your dog grooming business, like vehicles, dog grooming tools, and equipment.

Meanwhile, an unsecured loan offers businesses fast access to funds without collateral. However, they generally have higher interest rates with shorter loan terms than secured loans, so the monthly payments can be higher. 

Government and industry programs

Certain Australian states provide grants and financial support for small businesses, especially those with innovative or eco-friendly services. These programs are structured to assist with initial costs and often have specific application requirements and conditions.

The New Enterprise Incentive Scheme (NEIS) is one of the government programs in Australia that supports job seekers who want to start small businesses. This offers new entrepreneurs mentorship, accredited training, and income support to help them sustain themselves while establishing their businesses without requiring immediate profit. However, NEIS does not directly fund business costs, so startup capital would still need to be sourced separately.

Equity Investment

Startup dog grooming businesses can secure significant funds without taking on debt that needs immediate repayment through equity investment. It’s a funding option where investors provide money to a business in exchange for ownership shares to get a stake in the company.

There are two types of equity investors: angel investors and venture capitalists (VCs). Angel investors are typically high-net-worth individuals who invest their personal funds into early-stage companies in exchange for equity. Meanwhile, venture capitalists are firms or groups that pool funds from multiple investors to support high-potential businesses.

Step 5: Develop a strategic dog grooming business plan

Starting a dog grooming business requires a well-thought-out business plan. This plan will be your roadmap, guiding you through each stage of starting and running your business. 

Reviewing strategy and growth projections in a detailed business plan.
Developing a strategic pet grooming business plan is essential for setting clear goals, outlining growth strategies, and achieving long-term success. | Source: iStock

It should include key elements, such as:

  • Executive summary
  • Company profile
  • Business description
  • Market analysis
  • Services offered and pricing strategy
  • Marketing strategies
  • Budget and cash flow forecast
  • Operations plan
  • Risk mitigation strategy
  • Long-term growth plan

Now, let’s dive into the step-by-step process to create a business plan tailored to your dog grooming business.

Draft an executive summary

First, begin with the executive summary, which is a brief overview of your dog grooming business and your goals. This section gives readers a quick sense of what your business is all about. Summarise what services you’ll offer, your target market, and what sets you apart from competitors. It’s often best to write this last so it truly reflects the rest of your plan.

Write your dog grooming business description

Your dog grooming business plan also needs a clear company description. In this section, outline the foundational details of your dog grooming business, including its legal business structure (e.g., sole trader, company, partnership, etc.), ownership details, business name, and location. 

Moreover, your company description should describe your business’s vision, mission, and core values. This section will provide essential context as you move into the more operational and financial specifics of your business plan.

Describe your dog grooming business niche and types of services

The next step is to define the core focus of your dog grooming business. Are you offering standard grooming for family pets, breed-specific styling for show dogs, mobile grooming services for convenience, or a specialised niche such as puppy grooming, senior dog care, or hypoallergenic grooming treatments?

Clearly define why you’ve chosen this field and provide a short overview of your ideal clients. For example, your target audience might include busy pet parents looking for regular, stress-free grooming at home, dog owners of specific breeds that require high-maintenance coat care, or health-conscious clients seeking natural, cruelty-free grooming products for their furry friends.

A fluffy Shetland Sheepdog in a grooming tub surrounded by pet products.
A Shetland Sheepdog prepares for a wash inside a mobile grooming unit. | Source: Naomi’s Dog Wash and Pet Services

Analyse your market and define your customer base

Once you have completed writing your company profile and dog grooming business niche, it’s time to define your customer base. First, you’ll need to conduct a market analysis to understand your target customers, local competitors, and industry trends. 

From there, outline who your ideal clients are, what they need, and how you plan to serve them better than competitors. This analysis will help you identify market gaps and inform your service offerings.

Outline your dog grooming services and pricing strategy

Your business plan should also specify the types of dog grooming services you’ll offer and your pricing approach. Consider the costs of supplies, labour, and other expenses to price competitively yet profitably. Plus, think about whether you’ll offer package deals, discounts for repeat clients, or seasonal promotions.

Detail your marketing and sales plan

For your marketing and sales plan, you need to map out how you’ll attract and retain clients. Detail your marketing channels — such as social media, SEO, or partnerships — and any customer loyalty or referral programs. Think practically about your initial steps to grow your client base and raise brand awareness in your target market.

Create a budget and forecast cash flow

The budget and forecast cash flow are a crucial part of your business plan. For this section, it’s wise to break down your startup costs, monthly operating expenses, and anticipated revenue. 

Include one-time expenses such as equipment and marketing materials, as well as recurring costs like supplies, transportation, and insurance. 

Then, project your cash flow to understand when you’ll reach profitability and how to manage finances through any seasonal ups and downs.

Establish an operations plan

The operations plan details how you’ll manage day-to-day operations, including hiring, training, and scheduling. Here, describe systems you’ll implement to maintain high-quality service, handle customer feedback, and manage bookings or billing. This section is key to ensuring smooth, efficient operations as your business grows.

Develop a risk mitigation strategy 

After the operations plan, develop a risk management plan to address potential challenges and safeguards for your business. Identify common risks in the dog grooming industry, such as accidental injury to pets during grooming, allergic reactions to products, equipment faults, or aggressive animal behaviour. 

Implement clear safety protocols to manage these challenges. This might include proper handling and restraint techniques, thorough pet assessments before each session, regular maintenance of grooming tools, and the use of vet-approved, non-toxic grooming products. 

You can also look into the types of business insurance coverage needed. Key policies may include public liability insurance to cover third-party injury or property damage, pet care liability insurance for incidents involving animals in your care, and coverage for your grooming equipment and vehicle if you offer mobile services.

Conclude with a long-term growth plan

Lastly, conclude with a long-term growth plan to demonstrate your vision for the future and commitment to sustainable growth. In this section, you need to define your business’s short-term and long-term objectives, such as adding new dog grooming services, increasing your client base, or expanding to new locations. Outline strategies to retain existing clients, such as loyalty programs, and how you plan to scale your marketing efforts.

Step 6: Register your dog grooming business

To start a dog grooming business, you may need to obtain registrations, specific dog grooming business licenses, and permits. As a business owner, it’s your responsibility to make sure you’re compliant with all applicable laws and meet your tax obligations. 

For information about registering your business or applying for an ABN, we recommend you check out this helpful information from the Australian government.

Step 7: Hire your dog groomers

Building a reliable team for your dog groomer business is essential for your company’s success and growth. Below, we’ll discuss how you can hire dog groomers near you and ensure that they meet your business’s needs.

Dog groomer in mask holding a small poodle in a colorful hoodie.
Hiring experienced groomers is key to delivering quality pet grooming services. | Source: Yoshizawa, Kozue

Write a job description

First and foremost, you need to create a job description that highlights your business and what you offer. Be transparent about job duties, hours, pay, employment type and any training opportunities. Describe specific tasks (such as bathing, brushing, nail clipping, ear cleaning, coat trimming, and any specialised services like de-shedding treatments, breed-specific styling, flea and tick rinses) and any qualifications or technical skills required. This helps candidates understand expectations from the start and ensures a good match for the role.

Most candidates also appreciate knowing the pay range, benefits, or potential for growth within the company. If you offer flexible hours, a supportive team environment, or training for new employees, mention these aspects. This can make your ad stand out and attract applicants who genuinely want to be part of a stable, rewarding role in a growing company.

Use local Australian platforms to advertise your job

After crafting the job ad, post a ‘dog groomers hiring’ ad on multiple platforms to maximise its visibility. To reach the best candidates and find the right dog groomers for your business, you may consider advertising on platforms that are popular and effective in Australia, such as:

  • SEEK – Australia’s largest job board, ideal for professional job seekers across industries.
  • Indeed Australia – a wide-reaching job platform, popular among full-time and part-time job seekers.
  • Jora – a job aggregator that pulls listings from various sources, increasing visibility.
  • Workforce Australia – a free job advertising service from the government, suitable for small business owners.

If you have a business page, you might also consider posting on social media platforms such as Facebook, LinkedIn, or Instagram. For a local touch, posting on community boards or participating in job fairs can attract applicants in your area. 

Don’t overlook employee referrals, either — current employees often know reliable candidates, and offering a referral bonus can incentivise them to help bring in great new hires.

Screen and interview thoughtfully

As applications start coming in, review them carefully to find candidates with the right qualifications and experience. Conduct initial interviews with the most promising applicants to gauge their interest in the role, dog grooming skills, and alignment with your business. 

This is the perfect chance to ask questions that reveal their previous experience, problem-solving abilities, and reliability. For example, you might ask how they’ve handled challenging grooming situations in the past, such as working with anxious or aggressive dogs, managing severe matting or skin conditions, grooming senior pets with mobility issues, or preparing dogs for shows with specific breed standards under time constraints.

It’s also helpful to perform criminal history checks and reference checks to ensure the trustworthiness of your candidates. This is particularly important if your dog groomers will work in sensitive environments like offices or schools. A quick call to past employers can provide insight into their reliability, history, and work quality. 

Make an offer and onboard your new hire

When you’ve selected your top candidate, make a clear and detailed job offer that outlines pay, benefits, work hours, and expectations. 

Once they’ve accepted your offer, the next step is running a smooth onboarding process to set up your new hires for success. Start with training sessions to familiarise them with your dog grooming business’s standards, animal handling procedures, client communication practices, and the specific grooming techniques and tools they’ll be using. This helps ensure safe, consistent, and high-quality grooming that aligns with your business’s expectations.

If possible, have them shadow an experienced team member for their first few shifts so they can learn on the job. After their first week, check in with them and provide feedback to support their improvement and integration into the team.

Offer ongoing support and fair treatment

A supportive work environment promotes employee retention. Openly address concerns about shifts, workload, and safety. This initiative will help create a positive work culture that encourages loyalty and productivity among your staff.

Step 8: Invest in the right dog grooming tools and equipment

Each dog grooming business niche requires specialised tools and equipment. Here’s a breakdown of key items, their estimated costs, and where to purchase them in Australia:

Dog Grooming Tools and EquipmentPrice Range (AUD)Where to Buy
Professional dog grooming table$200 – $1,000Clipper World, PetEdge Australia (via eBay)
High-velocity dog dryer$300 – $900Clipper World, Petbarn
Dog grooming clippers (corded or cordless)$100 – $500Pet Circle, Clipper World
Grooming shears and scissors set$80 – $400Clipper World
Dog bath or tub$300 – $1,500Vevor
Grooming arm with noose$50 – $150eBay Australia
Deshedding and dematting tools$30 – $120Pet Circle, Bunnings
Dog-safe shampoo and conditioner$20 – $100Petbarn, Pet Circle
Personal protective equipment (PPE)$50 – $200Bunnings

Note: Prices are approximate and may vary depending on retailers, brands, and product quality.

Step 9: Find clients for your dog grooming business

Attracting and retaining clients is crucial to growing your dog grooming business. With the right strategies, you can connect with local pet owners, build a loyal customer base, and keep your appointment book full.

Expand your online presence

Building a strong online presence is essential for reaching more dog owners and showcasing your grooming services. By creating a professional website, engaging on social media, and listing your business on platforms like Oneflare, you can increase your visibility and attract new clients easily.

Build your dog grooming business website

A website is essential for establishing your dog grooming business’s credibility and providing clients with easy access to your services. It allows potential clients to learn about your offerings, view testimonials, and request quotes directly. Working with a web designer can ensure a user-friendly, optimised site that effectively showcases your services and improves search visibility.

To guide you, we’ve compiled examples of successful dog grooming business websites that display the effectiveness of building a good website to boost brand credibility and improve customer experience. 

Shazza’s Pampered Paws website

Shazza’s Pampered Paws is a great example of a website for an independent pet groomer. Its simple layout has a homey vibe that could make pet owners feel a general sense of security, which also builds trust. The About page has friendly and straightforward copy, while the Contact page features a form that could help interested clients get in touch. The best feature of this website is the Gallery page of cute pets they’ve groomed, as well as the before-and-after photos on the Home page.

A screenshot of Shazza's Pampered Paws' official webste.
Shazza’s Pampered Paws’ simple layout has a homey vibe that could make pet owners feel a general sense of security, which also builds trust. | Source: Shazza’s Pampered Paws
Aussie Grooming Solutions website

Aussie Grooming Solutions is a pet grooming company with a strong brand personality. You’ll notice this immediately upon visiting their colourfully pink website. Their website is a good example of how to organise sites for larger pet grooming teams. They have dedicated pages for introducing their team members, dog grooming courses, and even how to collaborate with their brand. But even if you’re just an independent groomer, you can still get a lot of ideas from this site in terms of web design and organisation.

A screenshot of Aussie Grooming Solutions' website.
Aussie Grooming Solutions is a pet grooming company with a strong brand personality. | Source: Aussie Grooming Solutions
Estella’s Pet Paradise website

Estella’s Pet Paradise is a slightly more advanced website than Shazza’s because, even though it’s for an independent pet groomer, it has features like an AI site chat, shop, and even a blog. These are great for search engine optimisation (SEO) and audience engagement. However, their blogs use AI-generated images, which might not reflect well on their brand.

A screenshot of Estella's Pet Paradise website.
Estella’s Pet Paradise’s website has several advanced features like an AI site chat, shop, and even a blog. | Source: Estella’s Pet Paradise

Post on lead generation platforms

Posting on lead-generation platforms is one of the most effective ways for dog grooming businesses to find clients. These platforms connect you directly with clients actively searching for dog grooming services, providing an immediate source of leads. 

Oneflare, in particular, allows you to showcase your dog grooming expertise without upfront fees, making it easier to attract clients with minimal risk. This platform’s job posting system helps bring in quality leads and enables you to specify job types, budgets, and locations, so you can target projects that fit your capabilities and business goals.

A screenshot of a pet grooming business' Oneflare public profile page.
Posting on lead-generation platforms like Oneflare is a highly effective way for pet grooming businesses to connect with potential clients. | Source: Dawson, Ailsa

Get started on Oneflare by registering your dog grooming business today—connect with clients, post targeted jobs, and grow your business with ease!

SEO and paid search for visibility

SEO and paid search improve your website’s visibility in search engine results, attracting organic traffic. While effective, SEO requires regular updates and can be costly in competitive areas. Consulting an SEO specialist helps implement ranking strategies to boost your business’s online presence.

A screenshot of Google's search results page showing the best pet groomers in Sydney.
A Google search results page for “pet grooming services Sydney Oneflare,” showing top-ranked Oneflare pages showing the top pet groomers in NSW. | Source: Google Search

Social media advertising

Social media advertising helps you reach a wide audience and showcase your dog grooming services and client work visually. Targeted ads on Facebook, Instagram, and even TikTok can attract local clients, but maintaining a presence requires ongoing posting and budget management. A social media manager can optimise your campaigns for consistent engagement.

The following sections provide samples to inspire you and give you an idea of how social media advertising works. They showcase effective strategies for boosting a dog grooming business’s visibility on Facebook, Instagram, and TikTok. 

Barking Bubbles Mobile Pet Grooming – Facebook advertising

Barking Bubbles Mobile Pet Grooming is great at blending professional visuals with a friendly brand voice. They also clearly show their qualifications and community involvement while consistently communicating with their clients via their Facebook page. This is reflective of transparent reputation management that builds trust and drives client bookings. If you’re wondering how to start a mobile dog grooming business, you can check out their page for inspiration.

A screenshot of Barking Bubbles Mobile Pet Grooming's Facebook page.
Barking Bubbles Mobile Pet Grooming clearly show their qualifications and community involvement while consistently communicating with their clients via their Facebook page. | Source: Barking Bubbles Mobile Pet Grooming
Ella’s Pet Studio – Instagram advertising

Ella’s Pet Studio features the most adorable pet portraits of the dogs they’ve groomed. You can really appreciate the artistry behind every photo and reel they post, and this helps potential customers to see their talent not just with taking photos and videos of their pets, but also with styling their fur babies. Even with a modest 200+ following, this page is a good example of how you can feature your pet grooming work on Instagram.

A screenshot of Ella's Pet Studio's Instagram account.
Ella’s Pet Studio’s Instagram page features the most adorable pet portraits of the dogs they’ve groomed. | Source: Ella’s Pet Studio
Suburban Dog – TikTok advertising

Suburban Dog has a TikTok page that is still quite unpolished. But among top-rated pet groomers on Oneflare, they’re the only one that has one. Most pet groomers focus their efforts on Facebook on Instagram, so exploring TikTok is a way to set you apart from the crowd. As they say in the content creation industry, it’s all about getting started. So learn from Suburban Dog, don’t stress too much about perfectionism, and grow your business following on TikTok.

A screenshot of Suburban Dog's TikTok page.
Among top-rated pet groomers on Oneflare, Suburban Dog is the only one that has a TikTok page. | Source: Suburban Dog

Build your dog grooming business’s reputation through reviews and referrals

A strong reputation is key to long-term success. Encourage satisfied clients to leave reviews on your website or lead platforms like Oneflare to boost credibility and attract new dog grooming clients. Consistent reviews on a platform ensure reliable feedback, helping potential clients trust your quality.

A screenshot of a Oneflare business public profile that shows great reviews from satisfied clients.
Building a strong reputation through positive reviews on platforms like Oneflare helps establish credibility and trust, attracting new pet grooming clients and ensuring long-term business success. | Source: Dawson, Ailsa

Take bookings and manage quotes efficiently

Responding quickly to quote requests can also help you win dog grooming jobs, as clients often select the first reliable response. In fact, Oneflare data reveals that 60% of winning quotes are submitted within 60 minutes of the job posting, highlighting that faster quotes significantly boost job success rates. 

Here are some tools that can help with automated booking and quoting:

  • Calendly – Enables easy scheduling by allowing clients to book available time slots directly, reducing back-and-forth communication.
  • Square Appointments – Provides booking, invoicing, and payment processing in one platform, helping streamline the client experience.
  • Setmore – Offers online booking with customisable reminders, plus client management and integration with social media for easy appointment setting.
  • HoneyBook – Combines booking, quoting, and invoicing, letting you automate responses and manage projects all in one place.
  • Zoho Bookings – Integrates with Zoho CRM to manage client relationships, offers automated reminders, and allows for easy rescheduling.

These tools help you automate responses, manage quote requests, and follow up with clients, ensuring that no lead falls through the cracks.

Step 10: Get paid for your dog grooming services!

Now that you have everything set up, from choosing your business niche and setting up your service area, to finally finding your clients, it’s time to get paid for your dog grooming services. Here’s how:

Choose a reliable accounting software

Managing payments is a lot easier with a dedicated accounting system. This will save you time, reduce errors, and give you a clear picture of your finances.

Some popular accounting software options commonly used in Australia are:

  • Xero – easy-to-use software with invoicing, bank feeds, and reporting.
  • MYOB – offers payroll, tax tracking, and inventory management.
  • QuickBooks Online – handles invoicing, expense tracking, and payments.
  • Reckon One – customisable and budget-friendly, with modules for payroll and invoicing.
  • Sage Business Cloud Accounting – simple solution for expense tracking and payroll.
Close-up of mobile phone being used for digital payment.
Simplify payments for your pet grooming services by offering secure and convenient online payment options for your clients. | Source: iStock

Create a dog grooming business invoice 

Creating a professional invoice template is essential to get paid quickly. The invoice should clearly list your services, rates, and payment terms. 

Many accounting platforms offer invoice templates for customisable dog grooming services, but you can start with free templates and modify them as needed. Consider these free dog grooming templates as a guide:

Canva’s dog grooming invoice templates

It’s easily customisable with fields for services, rates, and payment terms. You can also add your logo and other brand elements to maintain consistency across all client communications.

Canva’s invoice templates allow businesses to create personalised and visually appealing dog grooming invoices. | Sources: Canva

Conta’s dog grooming invoice templates

It provides a customisable, downloadable template specifically tailored for different businesses, like dog grooming businesses. These templates are compatible with Google Docs, Microsoft Word, and Excel, allowing you to easily tailor them as needed.

Conta’s specialised invoice templates are designed to simplify billing for pet grooming services. | Source: Conta

Microsoft Office’s dog grooming invoice templates

It offers free invoice templates that are straightforward and professional and can be saved as a PDF. Even better, they have Excel-based templates that can automate calculations, streamlining the billing process and reducing errors.

Microsoft provides a variety of invoice templates to help pet grooming businesses manage billing with professional designs and customisations. | Source: Microsoft

Zoho’s dog grooming invoice templates

The template offers a clean and organised layout, ensuring clarity and professionalism in client communications. It includes essential sections such as service details, additional charges, taxes, and terms and conditions, facilitating accurate and transparent billing.

Zoho’s service invoice templates offer customisable solutions for pet grooming businesses to streamline billing processes and track payments efficiently | Source: Zoho

Set up a bank account for business payments

Separating personal and business finances with a dedicated bank account makes it easier to track income, manage deposits, and handle reconciliations. Most banks offer online options specifically for businesses, streamlining all your financial needs in one place.

Offer digital payment options

Make payments easy and convenient for clients by providing digital options like Apple Pay, Google Pay, credit cards, and bank transfers. Many clients, especially those booking dog grooming services through platforms like Oneflare, prefer the flexibility of paying directly from their devices. Offering digital payments not only enhances client satisfaction but also speeds up the payment process, helping you maintain a reliable cash flow.

Establish clear payment terms

Define your payment terms upfront to avoid confusion—include due dates, late fees, and preferred payment methods. Clear terms, such as a 14-day payment window, help maintain a steady cash flow and foster professional client relationships.

Take the Next Step for Your Dog Grooming Business with Oneflare

Starting a dog grooming business can be an exciting and rewarding venture when you have the right knowledge and strategies in place. From identifying your target market and choosing your niche, to setting competitive prices and marketing your services effectively, each step helps build a strong foundation for success. Whether you’re offering basic grooming or specialised care, adapting to seasonal demands and highlighting your unique selling points will set you apart in the pet care industry.

Now that you’re equipped with practical tips and insights, figuring out how to get dog grooming clients should be a breeze. Posting your dog grooming services on Oneflare connects you directly with local pet owners actively seeking trusted, quality groomers. With Oneflare’s easy-to-use platform, you can grow your client base, increase bookings, and turn your passion for grooming into a thriving business. Get started today and watch your dog grooming business flourish.


FAQs on how to start a dog grooming business

How much does it cost to start a dog grooming business?

Starting costs can vary but typically range from $4,000 for basic equipment and supplies if you’re working from home, up to higher amounts if you invest in a mobile grooming van or a dedicated salon space.

Do I need council approval to run a dog grooming business from home?

Dog grooming business license requirements depend on your local council regulations. Many councils require permits or approvals for home-based businesses, especially if you expect regular customer visits or increased noise.

Do I need to register my dog grooming business?

Yes, dog groomers need a license to operate legally. In Australia, you’ll need to register your business with the government and obtain an Australian Business Number (ABN).

How should I price my dog grooming services?

Consider factors like the dog’s size and breed, the complexity of the service, your experience, and local market rates. You can use flat rates, hourly pricing, or size-based fees, and offer memberships or discounts to encourage repeat clients.

Categories
Business guides

How to start a roofing business

Starting your own roofing business might seem like a daunting challenge, but it’s also an opportunity to create a rewarding career in a high-demand industry. Whether you’re an expert in patching up leaks or replacing shingles, learning how to start a roofing business equips you with the skills and strategies to turn your expertise into a profitable venture.

This guide breaks down how to start your own roofing business step by step, covering everything from planning and equipment to client acquisition and long-term growth. You’ll learn practical tips and actionable insights to establish a trusted reputation in the industry.

Step 1: Identify the market of your roofing business

Understanding your local market is crucial before you start your roofing business. Research the demand for roofing services in your area and what clients typically need. This step not only helps you define your niche but also prepares you for essential requirements, such as purchasing the materials you’ll need or getting the right roofing license to operate legally and professionally.

Explore different types of roofing services

Decide which types of roofing services you’ll focus on based on your target market’s needs. Offering diverse services can help you attract more clients, but starting with a manageable niche ensures you deliver quality while building your reputation.

Residential construction site with brick facade and roof installation in progress.
Brick home under construction, highlighting roofing structure and preparation for installation. | Source: Phillips Roof & Gutter Solutions

Roof installation

Roof installation services involve installing various materials like asphalt shingles, metal, slate, or tile, depending on the client’s needs and budget. This type of roofing service is ideal for new construction projects, which target property developers and homeowners who need durable, high-quality roofs. Producing quality roofing installation can position your business as a reliable partner for long-term roofing solutions.

Roof replacement

Roof replacement services focus on removing old, damaged roofs and installing new ones to ensure safety and durability. They’re often needed for aging roofs or during major home renovations, offering homeowners a chance to upgrade aesthetics and improve energy efficiency. Popular materials like metal or solar-integrated roof replacement options appeal to clients looking for long-term value and modern features.

Roof repairs

Roof repair services address common issues like leaks, missing shingles, and structural damage, ensuring roofs remain functional and safe. This work often includes patching holes, sealing cracks, or replacing damaged sections to prevent further problems. Repairs are usually urgent, which makes them a reliable source of steady income for roofing businesses.

Roof maintenance

Regular roof maintenance helps homeowners and businesses prevent costly repairs by addressing issues early. Services like routine inspections, cleaning gutters, and resealing surfaces ensure roofs stay in good condition for longer. Adding options like roof painting can also enhance durability and improve the overall look, making this a valuable offering for clients focused on preventative care.

Roof cleaning

Roof cleaning services focus on removing moss, algae, dirt, and debris to protect roofs from damage and improve their appearance. One effective roof cleaning tip is to use cleaning techniques like soft washing or pressure washing on the roof’s material to avoid unnecessary wear. This service is especially valuable in humid climates or areas with heavy tree coverage, where buildup can quickly become an issue.

Roofing contractor pressure washing red terracotta tiles for maintenance.
Routine roof cleaning service helps remove dirt and debris buildup from tiles. | Source: United Trade Links

Gutter installation and repair

Guttering services like guttering installation or guttering repair ensure proper drainage, protecting roofs and foundations from water damage. Offering options such as gutter guards or advising on the best types of gutters can help clients maintain their homes effectively. This service pairs well with roof replacements or maintenance, making it a practical addition to your business.

Roof insulation

Roof insulation helps improve home energy efficiency by reducing heat loss and lowering energy costs. Using materials like spray foam or rigid foam boards is ideal for eco-conscious clients or those aiming to meet energy efficiency standards. Adding insulation to your offerings can appeal to homeowners looking for long-term savings and sustainable solutions.

Roof waterproofing

Roof waterproofing includes applying coatings or membranes to roofs to prevent water damage and stop leaks before they start. It’s especially useful for flat roofs or homes in areas with heavy rainfall, reducing the need for constant leaking roof repair. This service appeals to both commercial clients and homeowners who want long-term protection from water infiltration.

Emergency storm damage repair

Emergency storm damage repair focuses on immediate fixes for leaks, fallen debris, or structural issues caused by severe weather. These services are in high demand during storm seasons, especially in areas prone to hurricanes or heavy snow. Offering a quick response can help build trust and position your business as a reliable solution during urgent situations.

Skylight installation

Skylight installation enhances natural light and boosts energy efficiency, making it a popular choice for homeowners remodelling or increasing property value. This service requires precise expertise to ensure the skylights are waterproof and seamlessly integrated with the existing roof. Adding this option can attract clients seeking modern upgrades with both aesthetic and functional benefits.

Choose your roofing business niche

Selecting a niche helps you stand out in the market and effectively target the right clients. Decide whether your roofing business will focus on residential repairs, commercial projects, or specialised services. 

Residential roofing business niche

This niche provides roofing services for single-family homes, townhouses, and small residential buildings. Popular offerings include roof installation and repairs for issues like leaks or missing shingles. Maintenance packages with regular roofing inspections and cleaning can also attract homeowners and property managers seeking long-term care.

  • Pros: High demand, steady income potential, and repeat business through maintenance.
  • Cons: Intense competition and pricing pressures in local markets.

Commercial roofing business niche

The commercial roofing business niche focuses on solutions for office buildings, warehouses, and retail spaces. This niche often involves flat roofing systems like EPDM, TPO, or built-up roofing, with services including installation, repair, and waterproofing. Targeting property management firms and business owners can lead to larger, high-value projects.

  • Pros: High-profit margins and long-term contracts.
  • Cons: Requires specialised expertise and higher upfront costs.

Eco-friendly roofing business niche

This niche provides sustainable and energy-efficient solutions for environmentally conscious clients. Services include green roofs with vegetation for insulation, solar panel installations to reduce energy costs, and roofing systems made from recycled or eco-friendly materials. This niche appeals to homeowners and businesses aiming for sustainability.

  • Pros: Growing demand and higher profit potential for specialised services.
  • Cons: Requires investment in training and access to niche materials.
Solar panel installation integrated with tile roofing on suburban home.
Roofing and solar services combined for energy-efficient home upgrades. | Source: ICM Services

Storm damage and emergency roofing business niche

This niche provides urgent solutions for roofs impacted by severe weather. Services include emergency tarping, leak repairs, and replacing heavily damaged sections to prevent further issues. This niche thrives in areas prone to hurricanes, heavy snow, or hailstorms, which requires efficient logistics and round-the-clock availability.

  • Pros: High demand and opportunities for premium pricing.
  • Cons: Requires 24/7 readiness and quick response capabilities.

Roof cleaning and maintenance business niche

This niche focuses on routine upkeep to extend the lifespan of roofs and prevent costly repairs. Services include debris removal, moss and algae cleaning, gutter clearing, and minor repairs. Subscription-based roof maintenance services create consistent revenue streams while appealing to residential and commercial clients who prioritise regular upkeep.

  • Pros: Steady income through repeat business and lower operational costs.
  • Cons: Highly competitive and labour-intensive.

Decide on the service area for your roofing business

Determining where to establish or expand your roofing business is crucial for its success. By identifying regions with the highest demand for roofing services, you can position yourself in areas where your business is more likely to thrive.

The table below highlights the demand for roofing services across various cities in Australia, based on Oneflare’s job posting data from 2024. We’ll break down the demand in each city and explore the factors driving the need for professional roofers in these areas.

CityPercentage Share of Total Roofing Job Demand
Roofing services in Melbourne21.7%
Roofing services in Perth20.0%
Roofing services in Sydney19.9%
Roofing services in Brisbane15.7%
Roofing services in Gold Coast3.2%

Australian cities with the highest roofing job demand

Melbourne leads the market, capturing 21.7% of the total demand for roofing services in Australia. This is driven by the city’s extensive urban sprawl and older housing stock, which often requires repairs and replacements.

Perth closely follows with 20.0% of the demand, attributed to the need for durable roofing solutions suitable for the city’s hot, dry climate.

Sydney represents 19.9% of the market. The city’s diverse architecture and weather patterns, which include frequent rainfall, contribute to consistent demand for roofing maintenance and upgrades.

Brisbane accounts for 15.7%, with demand largely due to its subtropical climate, which can lead to weather-related roof damage requiring frequent repairs.

Australian cities with lower roofing job demand

Gold Coast has a smaller share at 3.2%. Despite lower overall demand, businesses can focus on specialised services like cyclone-proof and energy-efficient roofing to cater to the region’s coastal and subtropical conditions.

Smaller markets like Gold Coast present opportunities for businesses to build niche offerings and establish strong client relationships to stand out in less saturated environments.

Understanding seasonal trends in the roofing industry is crucial for managing demand fluctuations and optimising your operations. 

Some periods may bring a surge in client requests, while others slow down, making it essential to plan ahead. By strategically aligning your services with seasonal needs, you can maintain steady revenue and ensure the long-term stability of your business, regardless of fluctuations in demand.

Identify popular seasons for roofing services

According to Oneflare’s 2024 data on the total job postings for each type of service, the top three peak months for roofing services in 2024 are April, March, and January.

April sees the highest demand, likely driven by pre-winter preparations as homeowners and businesses repair or replace roofs to ensure they are weatherproof for the colder months. March follows closely, aligning with the end of summer when homeowners take advantage of favourable weather to complete roofing projects. January’s demand reflects the post-holiday period, as many people address roofing issues identified during the summer and holiday season.

Peak season for roof painting

Roof painting is most in demand in March, April, and February. These months coincide with warm, dry weather, which is optimal for painting and ensures the longevity of the job.

Peak season for general roofing

General roofing sees peak demand in April, March, and January. This trend reflects the need for maintenance, repairs, and upgrades ahead of seasonal weather changes, with homeowners acting proactively to avoid potential issues during the wet season.

Peak season for roof restoration

Roof restoration peaks in January, March, and April. January’s demand often arises from resolving damage caused by extreme summer weather, while March and April are driven by seasonal maintenance and pre-winter readiness.

Contemporary roofing style with dark tiles for added curb appeal. | Source: Afg Roof Restoration & Fencing

Peak season for roof repair

Roof repair experiences its highest demand in April, May, and January. April and May align with pre-winter maintenance as homeowners address structural vulnerabilities before the colder months. January reflects post-summer repairs, often necessitated by seasonal wear or storm damage.

Peak season for roof leak repair

Roof leak repair peaks in April, February, and August. April’s demand is tied to seasonal rains that expose roof vulnerabilities, while February and August likely see an increase due to unseasonal rains or the buildup of weather-related issues from previous months.

Plan strategies to adapt to seasonal fluctuations

Prepare for slower months by diversifying your services and marketing seasonal promotions to maintain steady revenue. Planning ahead helps your roofing business stay resilient during off-peak seasons.

Diversify your roofing service offerings

Expanding your services with options like roof restoration or interior waterproofing helps keep your business active year-round. Complementary solutions like solar panel installation or storm readiness assessments attract clients with specific seasonal needs. These additions ensure a steady income during off-peak months and position your business as versatile and reliable.

Offer seasonal packages and roofing service promotions

To attract clients during slower months, create seasonal deals like discounted roof cleaning or bundled services like gutter repair and maintenance. Promote these offers through email campaigns or social media and use urgency-focused language to drive action. Providing loyalty rewards or priority scheduling for repeat customers adds value and encourages long-term business.

Build relationships with other contractors

Partnering with builders, landscapers, or property managers can open referral opportunities and expand your client base. Collaborative efforts like joint service packages with home improvement businesses help attract more clients and fill seasonal gaps. Strengthening connections with suppliers and other contractors ensures better access to materials and shared projects when needed.

Post on lead generation sites to secure recurring roofing clients

Listing your services on platforms like Oneflare helps you learn how to generate roofing leads and connect with clients searching for reliable professionals. Optimising your profile with clear service descriptions, professional photos, and testimonials builds trust and attracts more inquiries. Offering subscription-based maintenance packages or targeting property managers through these sites can ensure a steady stream of recurring clients.

Leveraging lead generation platforms like Oneflare connects you with potential clients, increasing your chances of securing recurring roofing projects. | Source: Oneflare

Register your roofing business on Oneflare today and connect with clients searching for trusted roofers like you!

Step 3: Research market rates and analyse competitors in the roofing industry

Studying the cost of roofing in your area and how competitors operate is key to pricing your services competitively. Whether you’re setting rates for installations or maintenance, analysing the market ensures your business stays profitable while appealing to clients.

Understand the cost of common roofing services

The roofing cost depends on factors like roof size, materials, and service type. For instance, a Colorbond roof installation might be pricier than standard asphalt shingles due to its durability and aesthetic appeal. Services like roof restoration and roof painting cost less upfront but vary based on labour and material quality, which makes it essential to factor these into your pricing.

Here’s a breakdown of the typical costs for various roofing services in Australia:

Type of Roofing ServicesAverage Cost Range
Roof installation cost$50 to $55 per square metre for materials like concrete, metal, and asphalt shingles; $100 to $300 per square metre for materials such as clay, copper, timber, and slate
Roof replacement cost using a Colorbond roof $15,000 for a 72-square metre home; $25,000 for a 140 square-metre home.
Roof repairs cost$200 to $500 for minor repairs; extensive repairs can range higher depending on severity and materials.
Roof repainting cost$1,900+ for a small house; $7,000+ for a large one.
Roof and gutter cleaning cost$100 to $600, depending on factors like property size and debris level.
Gutter installation cost$30 to $40 per lineal metre for Colorbond gutters; $75 to $150 per lineal metre for stainless steel gutters.
Roof insulation costApproximately $11 per square metre for fibreglass insulation; up to $22 per square metre for polyester products.
Skylight installation$300 to $2,000 or more, depending on type and complexity.
Emergency storm damage repairMinor damage may cost $300 to $600; more extensive damage will have additional costs.

These cost estimates provide a general idea but may vary based on factors like location, project complexity, and material choices. For example, a roof replacement for a standard home can range from $15,000 to $25,000, while restoration or repainting depends heavily on property size and labour. 

Always clarify to clients that these figures are rough estimates, as actual costs can change based on specific project details.

Decide how to charge for roofing services

When deciding how to charge for your roofing services, choose a pricing model that reflects your costs, project scope, and local market rates. Whether you charge by the square metre, hourly, or per project, make sure that it’s reflected in your roofing invoice template for transparency. Clear, itemised invoices build trust with your clients and make payment processes smoother.

Flat rate per job for smaller-scale and residential roofing jobs

Charging a flat rate works well for small and predictable jobs like minor roof repairs or maintenance. It simplifies pricing, which makes it easier for clients to understand and trust your quotes. 

Cost per square metre for new roofing installations or replacements

Charging by the square metre is ideal for large projects like new installations or complete replacements. Rates depend on materials, with asphalt shingles costing $50–$100 per square metre and slate or tile roofs ranging from $150–$300. Knowing how much to charge for roofing per square metre ensures precise pricing that accounts for both material and labour costs.

Hourly rate for emergency roof repairs

Using an hourly rate works well for emergency and time-sensitive jobs like storm damage or urgent leaks. Market rates typically range from $75–$150 per hour, depending on location and job complexity. This approach offers flexibility and ensures clients seeking roofers for hire during emergencies get fast, reliable service.

Itemised billing for complex roofing projects

Itemised billing is ideal for large or intricate jobs like commercial roofs or custom designs. It separates labour, materials, and equipment charges, which offers transparency for clients managing big budgets. It ensures clear breakdowns, like listing material costs for eco-friendly roofs or tracking labour hours for multi-phase projects.

Evaluate your unique selling points (USPs)

Identify what sets your roofing business apart, whether it’s specialised services, eco-friendly options, or exceptional customer service. Highlighting your USPs helps you stand out in a competitive market and attract the right clients.

Lifetime workmanship warranty

Offering a lifetime workmanship warranty assures clients of long-term quality and reliability. It sets your business apart from competitors with limited warranties, which makes it a strong USP. Highlight this warranty in your marketing to attract quality-conscious clients for installations, repairs, and replacements.

Eco-friendly roofing solutions

Providing eco-friendly roofing options attracts environmentally conscious clients. Offering energy-efficient solutions, such as solar panel installations or reflective roofs, helps clients save on energy bills while supporting sustainability. Aligning your services with green building codes or LEED certification strengthens your reputation and appeal in the market.

24/7 roofing emergency response services

Adding a 24/7 emergency response in your USPs ensures clients can rely on you for immediate repairs after storms, leaks, or debris damage. This service is especially valuable in areas prone to severe weather, showcasing your dependability during critical situations. The urgency of these jobs allows for premium pricing, which boosts your profitability while meeting client needs.

Detailed pre-project visualisation

Pre-project visualisation helps clients see the final design before work begins with tools like 3D modelling or architectural renderings. This reduces miscommunication, which ensures that their expectations align with the project execution. It also creates opportunities to upsell premium options like skylights or specialty materials.

Pro tip: Promoting these USPs on platforms like Oneflare can help your roofing business stand out and attract clients seeking tailored services that competitors may not offer.

Step 4: Explore funding options for your roofing business

Securing funding for your roofing business is an essential first step, and it’s crucial to seek professional advice before making any financial commitments. Consulting with financial planners and local accountants can help you understand the implications of each option and choose the best fit for your business goals.

Professional meeting discussing roofing contracts, pricing, and service terms.
Exploring funding options is a key step in starting your roofing business, ensuring you have the resources to launch and grow successfully. | Source: iStock

Self-funding

Self-funding involves using personal savings or funds from family and friends. This approach allows full control over finances without needing to meet lender requirements, although it also involves using personal financial resources.

Small business loans

Australian banks and financial institutions offer small business loans designed for startups. These loans generally require a business plan, financial projections, and a good credit history. Small business loans can provide the capital needed for startup expenses, with set repayment terms and interest.

Secured and unsecured business loans

Both secured and unsecured business loans are small business loans that can be viable funding options for purchasing initial roofing business supplies, equipment, and transportation assets. 

Secured loans offer manageable, low-interest rates, provided collateral is available. This collateral could include personal assets such as residential properties or assets associated with your roofing business, like vehicles, roofing tools, and equipment.

Meanwhile, an unsecured loan offers businesses fast access to funds without collateral. However, they generally have higher interest rates with shorter loan terms than secured loans, so the monthly payments can be higher.

Government and industry programs

Certain Australian states provide grants and financial support for small businesses, especially those with innovative or eco-friendly services. These programs are structured to assist with initial costs and often have specific application requirements and conditions.

The New Enterprise Incentive Scheme (NEIS) is one of the government programs in Australia that supports job seekers who want to start small businesses. This offers new entrepreneurs mentorship, accredited training, and income support to help them sustain themselves while establishing their businesses without requiring immediate profit. However, NEIS does not directly fund business costs, so startup capital would still need to be sourced separately.

Equity Investment

Startup roofing businesses can secure significant funds without taking on debt that needs immediate repayment through equity investment. It’s a funding option where investors provide money to a business in exchange for ownership shares to get a stake in the company.

There are two types of equity investors: angel investors and venture capitalists (VCs). Angel investors are typically high-net-worth individuals who invest their personal funds into early-stage companies in exchange for equity. Meanwhile, venture capitalists are firms or groups that pool funds from multiple investors to support high-potential businesses.

Step 5: Develop a strategic roofing business plan

Starting a roofing business requires a well-thought-out business plan. This plan will be your roadmap, guiding you through each stage of starting and running your business.

Business plan review highlights growth strategies and financial goals for a roofing company.
Developing a strategic roofing business plan is essential for setting clear goals, outlining growth strategies, and achieving long-term success. | Source: iStock

It should include key elements, such as:

  • Executive summary
  • Company profile
  • Business description
  • Market analysis
  • Services offered and pricing strategy
  • Marketing strategies
  • Budget and cash flow forecast
  • Operations plan
  • Risk mitigation strategy
  • Long-term growth plan

Now, let’s dive into the step-by-step process to create a business plan tailored to your roofing business.

Draft an executive summary

First, begin with the executive summary, which is a brief overview of your roofing business and your goals. This section gives readers a quick sense of what your business is all about. Summarise what services you’ll offer, your target market, and what sets you apart from competitors. It’s often best to write this last so it truly reflects the rest of your plan.

Write your roofing business description

Your roofing business plan also needs a clear company description. In this section, outline the foundational details of your roofing business, including its legal business structure (e.g., sole trader, company, partnership, etc.), ownership details, business name, and location. 

Moreover, your company description should describe your business’s vision, mission, and core values. This section will provide essential context as you move into the more operational and financial specifics of your business plan.

Describe your roofing business niche and types of services

The next step is to define the focus of your roofing business, whether it’s general roof maintenance, roof installations, gutter services, or a specialised niche such as eco-friendly roofing, storm damage repairs, or custom roof designs.

Clarify why you chose this niche and provide a brief description of your target market. For example, your target audience could include homeowners needing reliable roof repairs, businesses seeking durable commercial roofing solutions, or clients looking for unique offerings like sustainable materials, energy-efficient designs, or 24/7 emergency response services.

Top-down view of suburban home with red tiled roofing.
Aerial inspection highlights clean lines and uniform tile placement on roof. | Source: Australian Renovation Trades

Analyse your market and define your customer base

Once you have completed writing your company profile and roofing business niche, it’s time to define your customer base. First, you’ll need to conduct a market analysis to understand your target customers, local competitors, and industry trends. 

From there, outline who your ideal clients are, what they need, and how you plan to serve them better than competitors. This analysis will help you identify market gaps and inform your service offerings.

Outline your roofing services and pricing strategy

Your business plan should also specify the types of roofing services you’ll offer and your pricing approach. Consider the costs of supplies, labour, and other expenses to price competitively yet profitably. Plus, think about whether you’ll offer package deals, discounts for repeat clients, or seasonal promotions.

Detail your marketing and sales plan

For your marketing and sales plan, you need to map out how you’ll attract and retain clients. Detail your marketing channels—such as social media, SEO, or partnerships—and any customer loyalty or referral programs. Think practically about your initial steps to grow your client base and raise brand awareness in your target market.

Create a budget and forecast cash flow

The budget and forecast cash flow is a crucial part of your business plan. For this section, it’s wise to break down your startup costs, monthly operating expenses, and anticipated revenue. 

Include one-time expenses such as equipment and marketing materials, as well as recurring costs like supplies, transportation, and insurance. 

Then, project your cash flow to understand when you’ll reach profitability and how to manage finances through any seasonal ups and downs.

Establish an operations plan

The operations plan details how you’ll manage day-to-day operations, including hiring, training, and scheduling. Here, describe systems you’ll implement to maintain high-quality service, handle customer feedback, and manage bookings or billing. This section is key to ensuring smooth, efficient operations as your business grows.

Develop a risk mitigation strategy 

After the operations plan, develop a risk management plan to address potential challenges and safeguards for your business. Identify key risks when starting a roofing business, such as adverse weather disrupting scheduled projects, injuries sustained while working at heights, and potential property damage during roof installations or repairs. Outline safety protocols and detail the types of business insurance coverage needed, like public liability insurance, or workers’ compensation insurance.

Conclude with a long-term growth plan

Lastly, conclude with a long-term growth plan to demonstrate your vision for the future and commitment to sustainable growth. In this section, you need to define both short-term and long-term objectives of your business, such as adding new roofing services, increasing your client base, or expanding to new locations. Outline strategies to retain existing clients, such as loyalty programs, and how you plan to scale your marketing efforts.

Step 6: Register your roofing business

To start a roofing business, you may need to obtain registrations, licenses and permits. As a business owner, it’s your responsibility to make sure you’re compliant with all applicable laws and meet your tax obligations. 

For information about registering your business or applying for an ABN, we recommend you check out this helpful information from the Australian government.

Step 7: Hire your roofers

Building a reliable team for your roofing business is essential for your company’s success and growth. Below, we’ll discuss how you can hire roofers and ensure that they meet your business’s needs.

Roof insulation work in progress to improve home energy efficiency. | Source: Rr Roofing & Construction Pty Ltd

Write job description

First and foremost, you need to create a job description that highlights your business and what you offer. Be transparent about job duties, hours, pay, employment type and any training opportunities. Describe specific tasks (such as roof maintenance, new roof installations, repairing damaged roofs, or designing customised roofing solutions) and any qualifications or technical skills required. This helps candidates understand expectations from the start and ensures a good match for the role.

Most candidates also appreciate knowing the pay range, benefits, or potential for growth within the company. If you offer flexible hours, a supportive team environment, or training for new employees, mention these aspects. This can make your ad stand out and attract applicants who genuinely want to be part of a stable, rewarding role in a growing company.

Use local Australian platforms to advertise your job

After crafting the job ad, post it on multiple platforms to maximise its visibility. To reach the best candidates and find the right roofers for your business, you may consider advertising on platforms that are popular and effective in Australia, such as:

  • SEEK – Australia’s largest job board, ideal for professional job seekers across industries.
  • Indeed Australia – a wide-reaching job platform, popular among full-time and part-time job seekers.
  • Jora – a job aggregator that pulls listings from various sources, increasing visibility.
  • Workforce Australia – a free job advertising service from the government, suitable for small business owners.

You might also consider posting on social media platforms such as Facebook, LinkedIn, or Instagram if you have a business page. For a local touch, posting on community boards or participating in job fairs can attract applicants in your area. 

Don’t overlook employee referrals, either—current employees often know reliable candidates, and offering a referral bonus can incentivise them to help bring in great new hires.

Screen and interview thoughtfully

As applications start coming in, review them carefully to find candidates with the right qualifications and experience. Conduct initial interviews with the most promising applicants to gauge their interest in the role, roofing skills, and alignment with your business. 

This is the perfect chance to ask questions that reveal their previous experience, problem-solving abilities, and reliability. For example, you might ask how they managed challenging roofing projects in the past, dealt with unexpected weather conditions or last-minute changes, or met tight deadlines while delivering high-quality roofing results and ensuring customer satisfaction.

It’s also helpful to perform criminal history checks and reference checks to ensure the trustworthiness of your candidates. This is particularly important if your roofers will work in sensitive environments like offices or schools. A quick call to past employers can provide insight into their reliability, history, and work quality. 

Make an offer and onboard your new hire

When you’ve selected your top candidate, make a clear and detailed job offer that outlines pay, benefits, work hours, and expectations. 

Once they’ve accepted your offer, the next step is running a smooth onboarding process to set up your new hires for success. Start with training sessions to introduce them to your roofing business’s standards, client communication protocols, and the specific workflows or tools they’ll use to ensure efficient and high-quality roofing services.

If possible, have them shadow an experienced team member for their first few shifts so they can learn on the job. After their first week, check in with them and provide feedback to support their improvement and integration into the team.

Offer ongoing support and fair treatment

A supportive work environment promotes employee retention. Openly address concerns about shifts, workload, and safety. This initiative will help create a positive work culture that encourages loyalty and productivity among your staff.

Step 8: Invest in the right roofing tools and equipment

Having the right tools and equipment is essential for delivering quality roofing services efficiently. From safety gear to specialised tools, investing wisely ensures your business stays competitive and prepared for any project.

Do take note that each roofing business niche requires specialised tools and equipment. Here’s a breakdown of some key items, their estimated costs, and where to purchase them in Australia:

Roofing Tools and EquipmentPrice Range Where to Buy
Hand tools (e.g., seamers, crimpers)$50 – $500No1 Roofing & Building Supplies
Metal snips and shears$80 – $200Mektronics Australia
Roofing harness and safety gear$150 – $600Roofing Tool Shop
Roofing hammer and hatchet$50 – $150KFC Roofing Toolshop
Cordless power drill$200 – $500Total Tools
Ladders and scaffolding$300 – $2,000Stratco Australia
Roofing nail gun$400 – $1,200Metal Roofing Online
Measuring and levelling tools$50 – $250Singh Roofing Supplies
Roofing torches and soldering kits$100 – $400Fribesco Shop Australia
Protective clothing and gear$50 – $300All Metal Roofing

Note: Prices are approximate and may vary depending on retailers, brands, and product quality.

Step 9: Find clients for your roofing business

Securing clients is crucial for growing your roofing business. From online platforms to local networking, using the right strategies ensures a steady stream of projects and builds your reputation.

Expand your online presence

Building a strong online presence helps potential clients find and trust your business. Leverage it to showcase your services, testimonials, and contact details. And make sure to optimise it for local searches. You might also consider using social media platforms to share project updates and better connect with your community.

Build your roofing business website

A website is essential for establishing your roofing business’s credibility and providing clients with easy access to your services. It allows potential clients to learn about your offerings, view testimonials, and request quotes directly. Working with a web designer can ensure a user-friendly, optimised site that effectively showcases your services and improves search visibility.

To guide you, we’ve compiled examples of successful roofing business websites that display the effectiveness of building a good website to boost brand credibility and improve customer experience. 

NGP Roofing

NGP Roofing’s website is clean and professional, with a straightforward layout that makes navigation easy. The home page features different company offerings, like competitive pricing and extended warranties, that will surely impress future customers. The website displays different services that it provides and also has the “Add to Quote” functionality that makes it easier for customers to book their services.

NGP Roofing's website displays different services that it provides and also has the “Add to Quote” functionality that makes it easier for customers to book their services.
NGP Roofing’s website features different company offerings, like competitive pricing and extended warranties, that will surely impress future customers. | Source: NGP Roofing
Sydney Roof Construction

Sydney Roof Construction’s website highlights its expertise through detailed service descriptions and an intuitive layout. The homepage features a clear call to action, encouraging visitors to request quotes or learn more about its offerings. A consistent colour scheme and project galleries help establish the company’s brand identity and showcase its work.

Sydney Roof Construction's website shows a consistent colour scheme and project galleries, which help establish the company's brand identity and showcase its work.
Sydney Roof Construction’s homepage features a clear call to action, encouraging visitors to request quotes or learn more about its offerings. | Source: Sydney Roof Construction
Insulmate Roofing

Insulmate Roofing’s website stands out with its modern design and a clear focus on customer needs. The homepage displays a section that says “Working with Insulmate provides you with peace of mind,” which addresses Insulmate Roofing’s dedication to providing quality workmanship to its customers. The website also has a “Our Services” section that provides pictures of different quality services that they offer.

Insulmate Roofing’s website stands out with its modern design and a clear focus on customer needs.
Insulmate Roofing’s homepage displays a section that says “Working with Insulmate provides you with peace of mind,” which addresses the business’ dedication to providing quality workmanship to its customers. | Source: Insulmate Roofing

Post on lead generation platforms

Posting on lead-generation platforms is one of the most effective ways for roofing businesses to find clients. These platforms connect you directly with clients actively searching for roofing services, providing an immediate source of leads.

A screenshot of a roofing business' Oneflare page, which helps connect them directly with clients actively searching for roofing services.
Posting on lead-generation platforms like Oneflare is a highly effective way for roofing businesses to connect with potential clients. | Source: Perfect Glaze Roof Restoration

Oneflare, in particular, allows you to showcase your roofing expertise without upfront fees, making it easier to attract clients with minimal risk. This platform’s job posting system helps bring in quality leads and enables you to specify job types, budgets, and locations, so you can target projects that fit your capabilities and business goals.

Get started on Oneflare by registering your roofing business today—connect with clients, post targeted jobs, and grow your business with ease!

SEO and paid search for visibility

SEO and paid search improve your website’s visibility in search engine results, attracting organic traffic. While effective, SEO requires regular updates and can be costly in competitive areas. Consulting an SEO specialist helps implement ranking strategies to boost your business’s online presence.

A Google search results page for “roofing services Sydney Oneflare,” showing top-ranked Oneflare pages offering roofing services and free quotes in NSW.
A Google search results page for “roofing services Sydney Oneflare,” showing top-ranked Oneflare pages offering roofing services and free quotes in NSW. | Source: Google Search

Social media advertising

Social media advertising helps you reach a wide audience and showcase your roofing services and client works visually. Targeted ads on Facebook, Instagram, and even TikTok can attract local clients, but maintaining a presence requires ongoing posting and budget management. A social media manager can optimise your campaigns for consistent engagement.

The following sections provide samples to inspire you and give you an idea of how social media advertising works. They showcase effective strategies for boosting a roofing business’s visibility on Facebook, Instagram, and TikTok. 

Newcastle Roofing Professionals – Facebook advertising

Newcastle Roofing Professionals’ Facebook page engages clients with regular updates and high-quality visuals. The page features posts showcasing completed projects, behind-the-scenes content, and client testimonials, which build credibility and trust. Their prompt responses to inquiries and active interaction in comments demonstrate excellent customer service, making it easy for potential clients to connect.

Newcastle Roofing Professionals’ Facebook page features posts showcasing completed projects, behind-the-scenes content, and client testimonials, which build credibility and trust.
Newcastle Roofing Professionals’ Facebook page features posts showcasing completed projects, behind-the-scenes content, and client testimonials. | Source: Newcastle Roofing Professionals
The Trusty Toolman – Instagram advertising

The Trusty Toolman’s Instagram account attracts clients with a visually appealing and engaging feed. High-quality photos and videos of completed projects and behind-the-scenes content showcase their expertise and attention to detail. Their use of Instagram Stories and Highlights to feature services and quick tips keeps followers informed and engaged, while consistent branding builds trust and recognition.

The Trusty Toolman's Instagram page features high-quality photos and videos of completed projects and behind-the-scenes content, which showcase their expertise and attention to detail.
The Trusty Toolman’s Instagram page attracts clients with a visually appealing and engaging feed. | Source: The Trusty Toolman
JSIU Roofing – TikTok advertising

JSIU Roofing’s TikTok account captures client attention through engaging, short-form videos. Their content includes time-lapse clips of roofing projects, tips for maintaining roofs, and behind-the-scenes glimpses of their team in action. By using trending audio and relatable humour, they make technical services approachable while showcasing their expertise.

JSIU Roofing’s TikTok account uses trending audio and relatable humour, making technical services approachable while showcasing their expertise. | Source: JSIU Roofing

Build your roofing business’s reputation through reviews and referrals

A strong reputation is key to long-term success. Encourage satisfied clients to leave reviews on your website or lead platforms like Oneflare to boost credibility and attract new roofing clients. Consistent reviews on a platform ensure reliable feedback, helping potential clients trust your quality.

A Oneflare reviews section showing verified client feedback for various roofing services, including roof repair.
Building a strong reputation through positive reviews on platforms like Oneflare helps establish credibility and trust, attracting new roofing clients and ensuring long-term business success. | Source: Oracle Carpentry Sydney Pty Ltd

Take bookings and manage quotes efficiently

Responding quickly to quote requests can also help you win roofing jobs, as clients often select the first reliable response. In fact, Oneflare data reveals that 60% of winning quotes are submitted within 60 minutes of the job posting, highlighting that faster quotes significantly boost job success rates. 

Here are some tools that can help with automated booking and quoting:

  • Calendly – Enables easy scheduling by allowing clients to book available time slots directly, reducing back-and-forth communication.
  • Square Appointments – Provides booking, invoicing, and payment processing in one platform, helping streamline the client experience.
  • Setmore – Offers online booking with customisable reminders, plus client management and integration with social media for easy appointment setting.
  • HoneyBook – Combines booking, quoting, and invoicing, letting you automate responses and manage projects all in one place.
  • Zoho Bookings – Integrates with Zoho CRM to manage client relationships, offers automated reminders, and allows for easy rescheduling.

These tools help you automate responses, manage quote requests, and follow up with clients, ensuring that no lead falls through the cracks.

Step 10: Get paid for your roofing services!

Now that you have everything set up, from choosing your business niche and setting up your service area, to finally finding your clients, it’s time to finally get paid for your roofing services. Here’s how:

A close-up of a hand pressing the 'Pay' button on a smartphone screen to complete an online payment.
Simplify payments for your roofing services by offering secure and convenient online payment options for your clients. | Source: iStock

Choose a reliable accounting software

Managing payments is a lot easier with a dedicated accounting system. This will save you time, reduce errors, and give you a clear picture of your finances.

Some popular accounting software options commonly used in Australia are:

  • Xero – easy-to-use software with invoicing, bank feeds, and reporting.
  • MYOB – offers payroll, tax tracking, and inventory management.
  • QuickBooks Online – handles invoicing, expense tracking, and payments.
  • Reckon One – customisable and budget-friendly, with modules for payroll and invoicing.
  • Sage Business Cloud Accounting – simple solution for expense tracking and payroll.

Create a roofing business invoice 

Creating a professional invoice template is essential to get paid quickly. The invoice should clearly list your services, rates, and payment terms. 

Many accounting platforms offer customisable roofing services invoice templates, but you can start with free templates and modify them as needed. Consider these free roofing invoice templates as a guide:

Canva’s roofing invoice templates

It’s easily customisable with fields for services, rates, and payment terms. You can also add your logo and other brand elements to maintain consistency across all client communications.

A screenshot of Canva's invoice templates, showing options to share, download, or print invoices for clients.
Canva’s invoice templates allow businesses to create personalised and visually appealing roofing invoices. | Sources: Canva

Conta’s roofing invoice templates

It provides a customisable, downloadable template specifically tailored for different businesses, like a roofing business. The good thing about these templates is that they’re compatible with Google Docs, Microsoft Word, and Excel, allowing you to easily tailor them as needed.

A screenshot of Conta's invoice template platform
Conta’s specialised invoice templates are designed to simplify billing for roofing services. | Source: Conta

Microsoft Office’s roofing invoice templates

It offers free invoice templates that are straightforward and professional and can be saved as a PDF. Even better, they have Excel-based templates that can automate calculations, streamlining the billing process and reducing errors.

A screenshot of Microsoft 365's invoice template gallery featuring customisable invoice designs for various business needs.
Microsoft provides a variety of invoice templates to help roofing businesses manage billing with professional designs and customisations. | Source: Microsoft

Zoho’s roofing invoice templates

The template offers a clean and organized layout, ensuring clarity and professionalism in client communications. It includes essential sections such as service details, additional charges, taxes, and terms and conditions, facilitating accurate and transparent billing.

A screenshot of Zoho's service invoice template showcasing detailed fields for creating professional invoices for businesses
Zoho’s service invoice templates offer customisable solutions for roofing businesses to streamline billing processes and track payments efficiently | Source: Zoho

Set up a bank account for business payments

Separating personal and business finances with a dedicated bank account makes it easier to track income, manage deposits, and handle reconciliations. Most banks offer online options specifically for businesses, streamlining all your financial needs in one place.

Offer digital payment options

Make payments easy and convenient for clients by providing digital options like Apple Pay, Google Pay, credit cards, and bank transfers. Many clients, especially those booking roofing services through platforms like Oneflare, prefer the flexibility of paying directly from their devices. Offering digital payments not only enhances client satisfaction but also speeds up the payment process, helping you maintain a reliable cash flow.

Establish clear payment terms

Define your payment terms upfront to avoid confusion—include due dates, late fees, and preferred payment methods. Clear terms, such as a 14-day payment window, help maintain a steady cash flow and foster professional client relationships.

Your path to roofing success starts here — launch your roofing business today!

Starting your roofing business is a step toward a rewarding and profitable career in a high-demand industry. From planning your services to building a strong client base, every step you take brings you closer to long-term growth and success.

If you’re ready to grow your business and connect with new clients, register your business and post your services on Oneflare today. This platform helps businesses like yours reach their target market, secure recurring projects, and establish a trusted reputation. Take the first step, and watch your roofing business thrive with Oneflare!


FAQs on how to start a roofing business

What are the biggest problems roofers face?

Roofers often struggle with lead generation, seasonal demand fluctuations, rising material costs, and labour shortages. Safety concerns, waste disposal, and managing client expectations are additional challenges that require proactive strategies.

How do I handle waste and debris from roofing projects?

To responsibly dispose of your construction and roof renovation waste, make sure to use roofing-specific bins, and recycling materials like metal and asphalt. Partnering with local recycling facilities or professional waste removal companies ensure compliance and eco-friendly practices.

How much does it cost to start a roofing business?

Starting costs range from $30,000 to $50,000 for a small business and can exceed $100,000 for larger operations. Key expenses include tools, insurance, a reliable vehicle, marketing, and an initial inventory of materials.

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Business guides

Getting your handyman job done right: Tips from Vinny The All Rounder

Need help describing that wobbly deck or dripping faucet? A clear and detailed job description sets the stage for a smoother repair process, helping you get more accurate quotes, avoid unexpected costs, and minimise delays.

So, what should you include in your Oneflare job form to connect with the right professional?

Tips from a pro

We sat down with Vinny The All Rounder, a top-rated Australian handyman whose expertise spans concreting, decking, fencing, and household repairs.

With years of experience tackling everything from garden maintenance to custom gates, Vinny has seen firsthand how detailed information leads to successful outcomes and how vague descriptions can turn into expensive problems.

Learn more about Vinny and his experience as an “all-rounder” and get some tips on what to include on your next Oneflare job form.

How long have you had your business?

Vinny:I have had my business since September 2019. ”

Got complex tasks like sealing a deck or custom fencing? When posting jobs on Oneflare, remember to consider professionals like Vinny with relevant experience.

They’ve likely solved problems similar to yours many times before, which means more efficient solutions and fewer unexpected issues.

How long have you been on the Oneflare platform?

Vinny:I have been using the Oneflare platform since I opened my business in 2019, so coming on for 6 years.”

Before making your choice, take a few minutes to check ratings, read feedback from previous customers, and look at how professionals respond to concerns.

This quick research will give you insight into their reliability, experience, and problem-solving approach.

What are the most common jobs you do as part of your work?

Vinny:I do a lot of fencing, landscaping/concrete jobs.”

Not sure what expertise your project needs? Look for versatile pros like Vinny, who handle multiple project types.

Rather than starting fresh with different specialists for each home project, build a relationship with one professional who knows your property’s quirks, history, and personal preferences.

What is the best part of the work that you do?

Vinny: The best part is that not every day is the same. Because I have maintained/developed a lot of skills, every day is a different job, which is what I truly love about my business.”

When you hire someone who enjoys variety, you’re more likely to find a handyman who creatively approaches each job request rather than applying cookie-cutter solutions.

This mindset often translates to more thoughtful, customised solutions for your situation.

What are the challenging parts of the work that you do?

Vinny:The challenging part would be explaining to customers that Google does not give accurate pricing. Every job varies in price.”

Always remember that generic online estimates rarely account for your home’s unique characteristics.

Variables like access difficulties, material quality differences, unexpected issues hidden behind walls, and even your property’s age significantly impact final costs.

That’s why detailed job descriptions and photos are valuable when requesting quotes.

What are the top 3 things you recommend for customers to include in their job description when booking a handyman job?

Vinny’s tip #1: “Add as much detail as possible.”

Don’t worry about using technical terms! Just describe what you see and what needs fixing.

Instead of writing ‘repair the bathroom,’ try something like ‘bathroom sink drain clogged and draining slowly, plus towel rack coming loose from the wall.’

For concrete jobs, mention the approximate area size and what it’s for—a small garden path or a large driveway makes a big difference in planning.

When requesting fence repairs, note if it’s a single broken picket or an entire section leaning.

Vinny’s tip #2: “Include photos of of the job.”

A picture can instantly show what you’re dealing with. For house restumping or decking repairs, snap photos of the damaged boards from different angles, including any visible rot underneath.

If you need rubbish removed, photos can help estimate the volume and what equipment to bring. For rental property maintenance, take photos of each issue in each room so your handyman can see the full scope.

When something’s leaking or broken, a close-up or a wider shot showing the surrounding area give added context to the job required.

Vinny’s tip #3: “Provide a clear time frame of the job required.”

Regardless of what job you need help with, be upfront about urgency. For example, if you’re preparing a rental property between tenants, share your deadline for new tenants moving in.

Also, note any upcoming events that might create deadlines for larger projects like custom gates or extensive garden maintenance.

This information helps professionals schedule appropriately and arrive with the right tools and materials on their first visit.

Get your handyman job done right

Handymen like Vinny can deliver your needs when expectations are properly set and managed.

His advice to include detailed descriptions, add helpful photos from multiple angles, and share your timeline expectations makes all the difference between disappointment and satisfaction.

Ready to put these insider tips into practice? Book a handyman expert on Oneflare today!