Plumbing is more than a trade. It’s an opportunity to build a business that puts you in control of your future. If you’ve ever wondered how to start a plumbing business, the journey begins with the right plan and approach. Starting small with residential repairs and minor installations allows aspiring entrepreneurs to establish a strong portfolio and steady income without overwhelming resources.
This guide will walk you through every step, from creating a solid business plan and securing necessary certifications to attracting clients. As your skills and reputation grow, we’ll also explore how to expand into larger projects. By the end, you’ll have a clear roadmap on how to start a plumbing company.
- Step 1: Identify the market of your plumbing business
- Step 2: Plan for seasonal trends in the plumbing industry
- Step 3: Research market rates and analyse competitors in the plumbing industry
- Step 4: Explore funding options for your plumbing business
- Step 5: Develop a strategic plumbing business plan
- Step 6: Register your plumbing business
- Step 7: Hire your plumbers
- Step 8: Invest in the right plumbing tools and equipment
- Step 9: Find clients for your plumbing business
- Step 10: Get paid for your plumbing services!
- Grow your plumbing business today!
Step 1: Identify the market of your plumbing business
Start by exploring the types of plumbing services in demand locally. Focus on what residential clients need most, like blocked drains or emergency plumbing, to align your services with their expectations. This groundwork will also guide you in securing the right plumbing business license for your offerings.
Explore different types of plumbing services
Knowing the types of plumbing services you’ll offer is key to carving out your niche. Focus on what local homeowners and small businesses frequently need. This will help you position your business effectively and plan for growth.
Pipe installation and repair
Pipe installation and plumbing repair services are essential for residential and business clients. Whether it’s installing new pipes during construction or fixing leaks and corrosion, these services are always in demand. Older properties often need system upgrades, creating opportunities to specialise in modern solutions like PEX (cross-linked polyethylene) or copper piping.
Drain cleaning
Drain cleaning tackles stubborn blockages caused by grease, hair, or soap scum that DIY plumbing hacks often fail to resolve. Using professional tools like hydro-jetting or drain snakes ensures thorough cleaning without damaging pipes. Advanced options like camera inspections can attract clients with recurring issues, including homeowners and commercial kitchens dealing with grease buildup.
Hot water installation and repairs
Hot water installation and repairs are critical for homeowners and businesses with high water usage. From installing energy-efficient systems like tankless or solar heaters to fixing leaks and inconsistent temperatures, these services address essential needs.
Blocked drains
Blocked drains are a common issue caused by grease buildup or flushing things that can’t go down the drain. Whether it’s unblocking a drain sink or clearing main sewer lines, these services are essential for homes and businesses like restaurants and laundromats. Emergency services for stubborn clogs, especially during peak times, can set your plumbing business apart.
Gas fitting and gas leak detection
Gas fitting involves installing gas lines for appliances like stoves, heaters, and fireplaces, ensuring they meet safety standards. Detecting and repairing gas leaks requires precision and advanced tools to protect clients from serious risks. With the growing demand for energy-efficient gas appliances, this service appeals to homeowners upgrading systems and businesses needing reliable installations.
Emergency plumbing
Emergency plumbing handles urgent issues like burst pipes, major leaks, or sewer backups that can’t wait. Offering 24/7 availability helps clients avoid extensive damage and ensures your business is ready when they need it most.
Pipe relining
Pipe relining is a cost-effective way to fix damaged sewer or underground pipes without digging. Instead of relining or replacing pipes through excavation, epoxy resin is used to create a strong, durable lining inside the existing structure. This eco-friendly solution is ideal for homeowners wanting minimal disruption and for municipalities tackling large-scale pipe repairs.
Roof and gutter plumbing
Roof and gutter plumbing focuses on installing and maintaining drainage systems to prevent water damage. This is especially important during seasonal maintenance or after storms when leaks or blockages can cause major issues.
Sewage plumbing
Sewage plumbing involves installing and repairing sewer lines to prevent backups, blockages, and unpleasant odours. Fixing a broken sewer line is critical for maintaining sanitation in homes and commercial properties, especially those with aging systems.
Sanitary plumbing
Sanitary plumbing covers hygiene-focused systems like toilets, sinks, and showers in homes and commercial spaces. Services like installing a cistern and toilet, and fixing a leaking toilet are common, especially during bathroom renovations or when fixtures malfunction.
Choose your plumbing business niche
Specialising in a niche like emergency repairs or residential services helps you stand out and meet specific client needs. It ensures that your services align with local demand and build a loyal customer base.
Residential plumbing business niche
Residential plumbing focuses on household needs like leak repairs, fixture installations, and pipe replacements. Services such as choosing a rainwater tank for sustainability or offering water leak detection appeal to eco-conscious homeowners.
With high demand in urban and suburban areas, this niche provides steady work and opportunities for long-term client relationships through routine maintenance.
- Pros: Large customer base and consistent demand.
- Cons: High competition and balancing emergency calls with scheduled jobs.
Emergency plumbing business niche
Emergency plumbing provides 24/7 solutions for urgent issues like burst pipes, sewer backups, and gas leaks. Offering services such as installing a battery sump pump ensures clients are prepared for unexpected flooding during storms.
This niche attracts high-value clients willing to pay premium rates for immediate assistance, especially during weekends and holidays.
- Pros: Premium pricing and a strong reputation for reliability.
- Cons: Stressful schedules and high costs for 24/7 readiness.
Gas fitting and hot water systems niche
The gas fitting and hot water systems niche specialises in installing and maintaining gas lines and energy-efficient water heating systems like solar hot water systems. Services cater to homeowners upgrading to eco-friendly options, and businesses seeking reliable and efficient gas fitting setups.
The demand for these solutions creates opportunities for high-paying projects and long-term maintenance contracts.
- Pros: High rates and steady repeat business.
- Cons: Requires advanced certifications and involves higher liability risks.
Roof and gutter plumbing niche
Roof and gutter plumbing focuses on installing and maintaining drainage systems like gutters, downpipes, and flashings. Services include clearing blockages, fixing leaks, and managing stormwater to prevent property damage.
This niche sees increased demand during rainy seasons and after severe weather, which offers steady work and opportunities for preventative maintenance plans.
- Pros: Differentiates your business and ensures steady revenue.
- Cons: Requires specialised tools and comes with safety risks.
Commercial and industrial plumbing
Commercial and industrial plumbing serves businesses and large facilities with extensive plumbing needs. Services include installing large-scale water systems, maintaining backflow prevention devices, and servicing complex drainage networks. This niche offers higher profit margins and opportunities for long-term contracts with schools, hospitals, and other institutions.
- Pros: High revenue potential and steady contracts.
- Cons: Requires advanced skills and often involves long payment cycles.
Decide on the service area for your plumbing business
Determining where to establish or expand your plumbing business is crucial for its success. By identifying regions with the highest demand for plumbing services, you can position yourself in areas where your business is more likely to thrive.
The table below highlights the demand for plumbing services across various cities in Australia, based on Oneflare’s job posting data from 2024. We’ll break down the demand in each city and explore the factors driving the need for professional plumbers in these areas.
| City | Percentage Share of Total Plumbing Job Demand |
| Plumbing services in Melbourne | 26.09% |
| Plumbing services Sydney | 20.34% |
| Plumbing services in Perth | 18.34% |
| Plumbing services in Brisbane | 12.79% |
| Plumbing services in Adelaide | 4.65% |
Australian cities with the highest plumbing job demand
Melbourne leads with 26.09% of the total plumbing job demand in 2024. This significant share can be attributed to Melbourne’s ongoing infrastructure projects, high population density, and thriving property market. These factors collectively increase the need for plumbing services, including repairs, installations, and maintenance.
Sydney follows with 20.34% of the demand, driven by its dense urban development, large residential population, and commercial construction activity. Sydney’s dynamic property market, including frequent renovations and building upgrades, also boosts demand for professional plumbers.
Perth ranks third with 18.34%, reflecting its strong residential construction market and the city’s efforts to modernise and maintain infrastructure. Despite being smaller in population than Melbourne and Sydney, Perth’s demand is bolstered by a steady growth in suburban developments.
Australian cities with lower plumbing job demand
Brisbane, with 12.79% of the total demand, represents a mid-tier market. While its demand is lower compared to Melbourne and Sydney, Brisbane benefits from its expanding population and suburban growth, which supports consistent demand for plumbing services.
Adelaide represents a smaller market, capturing just 4.65% of the demand. Business owners targeting smaller cities like Adelaide can differentiate themselves by offering niche services such as eco-friendly plumbing solutions, or specialising in certain services such as heritage property maintenance.
By focusing on these strategic approaches, you can establish your plumbing businesses even in regions with lower demand.
Step 2: Plan for seasonal trends in the plumbing industry
Understanding seasonal trends in the plumbing industry is crucial for managing demand fluctuations and optimising your operations. Certain times of the year may see a surge in client requests, such as during winter when hot water systems fail or pipes burst, while other periods may slow down.
By aligning your services with seasonal needs—like offering preventive maintenance before peak seasons—you can maintain steady revenue and ensure the long-term stability of your plumbing business, regardless of demand fluctuations.
Identify popular seasons for plumbing services
According to Oneflare’s 2024 data on the total job postings for each type of service, the top three peak months for plumbing services in Australia in 2024 are July, January, and April.
The demand for plumbing services in July peaks likely due to the mid-winter season, when colder temperatures lead to an increase in issues such as burst pipes and water heater failures. Additionally, the heavy use of indoor plumbing during winter contributes to the higher demand.
January marks the second-highest demand, potentially driven by summer-related plumbing issues such as water tank repairs or installations to manage higher water usage. Post-holiday property maintenance and renovations also contribute to this trend.
April shows another significant rise in demand, coinciding with the autumn season. This period might see a surge in maintenance and repair work as homeowners prepare for winter.
Peak season for pipe repair
Pipe repairs are the busiest during June, July, and May. Cold winter temperatures can cause pipes to freeze or crack, leading to a surge in emergency repair requests. Many homeowners also schedule repairs during this time to prevent leaks and flooding in preparation for wetter seasons.
Peak season for pipe installation
Pipe installations see the highest demand in July, February, and April. These months are associated with renovation projects and addressing issues caused by winter weather. Homeowners often upgrade or replace pipes during these periods to ensure long-term durability and efficiency.
Peak season for plumbing inspections
Plumbing inspections are most in demand in February, December, and June. These months align with periods of seasonal maintenance, as homeowners plan upgrades or repairs before summer and winter. Post-holiday inspections in February and December are particularly common to address strain caused by increased household usage.
Peak season for water tank installation
The demand for water tank installation peaks in September, December, and July. September marks the start of spring, a time when homeowners prepare for increased water usage during warmer months by investing in water storage solutions.
December and July coincide with preparations for summer and winter, as homeowners seek to maximise water efficiency for garden irrigation or stockpile water for drier or colder months.
Peak season for water heater repair
Water heater repairs are in highest demand during May, April, and July. These months coincide with transitions to colder weather, as households rely more heavily on functional hot water systems. During this period, many homeowners discover inefficiencies or breakdowns in their water heaters and prioritise repairs to ensure a consistent hot water supply.
Peak season for toilet repair and installation
The demand for toilet installation peaks in March, June, and July, while the demand for toilet repair peaks in May, July, and August. Homeowners often choose these months for repair or replacements after issues arise post-holiday season or mid-year.
Peak season for sink and tap repair
Sink and tap repairs are most in demand during April, January, and July. High water usage during the summer months (January) often exposes issues like leaks or reduced water pressure, leading to increased repair needs. Seasonal maintenance during April and July is also common as homeowners prepare for changes in water usage or address persistent issues.
Peak season for sink installation
Demand for sink installations peaks in March, January, and June. These months often align with home renovation timelines, particularly at the start of the year when homeowners prioritise upgrades. Mid-year projects during June may also drive demand as families prepare for entertaining during winter or school holidays.
Peak season for shower and bathtub repair
Repairs for showers and bathtubs peak in July, April, and March. Cold weather during winter increases wear and tear on bathroom fixtures, leading to a rise in repair requests. Additionally, homeowners often address long-standing issues during seasonal maintenance periods in preparation for family gatherings or winter holidays.
Peak season for roof leak repair
Roof leak repairs are busiest in April, February, and March. Seasonal rainfall during autumn highlights vulnerabilities in roofing systems, prompting homeowners to seek immediate repairs. Addressing leaks early helps prevent further water damage and prepares homes for wetter months ahead.
Plan strategies to adapt to seasonal fluctuations
Anticipate shifts in demand by tailoring services to seasonal needs, like pipe insulation in winter or gutter maintenance in fall. Use marketing campaigns to promote timely solutions and ensure staffing flexibility to handle peak periods effectively.
Offer seasonal plumbing maintenance packages
Seasonal plumbing packages help clients avoid common issues like frozen pipes in winter or clogged gutters in fall. By bundling services such as pipe insulation, drain cleaning, and irrigation maintenance, you can create value while encouraging repeat business. Promoting these packages through discounts or annual contracts keeps your business relevant year-round.
Diversify plumbing service offerings
Expanding your services helps you maintain a steady income during slower seasons. Adding options like green plumbing solutions or pipe relining opens new markets and attracts different client segments. Investing in staff training and promoting these services ensures your business stays competitive and adaptable year-round.
Invest in emergency plumbing services
Emergency plumbing services help you generate premium income by offering 24/7 solutions for urgent problems like burst pipes or gas leaks. Maintaining a responsive team with well-equipped vehicles ensures you’re ready for any situation, including emergency water heater repairs during winter. Highlighting your availability through online ads and local directories builds trust and establishes your business as the go-to option for reliable service.
Post on lead generation sites to secure recurring plumbing clients
Using lead generation platforms like Oneflare is an effective strategy for plumbing lead generation and building a steady client base. This platform can connect you with customers actively searching for services, which helps you learn how to generate plumbing leads efficiently. Optimise your profile with detailed service descriptions and quick responses to inquiries to boost credibility and attract repeat clients.
Register your plumbing business on Oneflare today and connect with clients searching for trusted plumbers like you!
Step 3: Research market rates and analyse competitors in the plumbing industry
Study the average costs for plumbing services like drain cleaning, water heater installations, and emergency repairs to understand pricing benchmarks. Knowing the rates for standard services and large-scale projects helps you set competitive prices while maintaining profitability. Analysing competitors’ unique selling points and customer feedback ensures your business stays relevant and appealing.
Understand the cost of common plumbing services
The cost of most plumbing services depends on several factors, including the type of service, job complexity, and whether it’s an emergency. Knowing how much it costs to hire a plumber for tasks like shower installations or bathroom renovations helps you set realistic pricing and budget effectively.
Here’s a breakdown of the typical costs for various plumbing services in Australia:
| Type of Plumbing Service | Average Cost Range |
| General plumbing services cost | $120 to $230 for installation, maintenance, or replacement tasks. |
| Pipe repairs cost | $130 to $230 for addressing issues like corrosion or leaks |
| Shower, tub, or sink services cost | $120 to $220 for installations or repairs |
| Toilet repairs cost | $130 to $250 for fixing common toilet issues |
| Drain unblocking cost | $50 to $250, depending on the severity of the blockage |
| Toilet installation cost | $60 to $130 per hour for labour; total costs range from $150 to $1,000 |
| Shower installation cost | $1,400 to $6,500, including unit and installation costs |
| Pipe relining cost | $300 to $1,000 per metre, depending on pipe size and condition |
| Bathroom renovations cost | $5,000 to $25,000+, varying with the scope of work |
| Emergency plumbing services cost | $150 to $300 for urgent calls, with higher rates after hours |
These costs are estimates and can vary based on location, complexity, and the plumber’s expertise. When planning your pricing, always consider additional factors like material costs or after-hours rates. Researching local rates ensures your pricing stays competitive and reflects realistic market expectations.
Decide how to charge for plumbing services
Determining how much to charge for plumbing depends on several factors, including local market rates and the complexity of the job. Material costs, travel expenses, and certifications also play a role in setting fair pricing that covers your overheads. Using a plumbing service invoice template ensures transparency in your charges, helping you build trust with clients while maintaining competitive rates.
Hourly rate for labour-intensive plumbing repairs
Charging an hourly rate is ideal for labour-intensive tasks like leak repairs or diagnosing complex issues, where the time required can vary. This method allows a plumber to bill transparently based on actual labour, which works well for unpredictable jobs. However, it’s crucial to track time accurately to avoid disputes and ensure fair pricing for both parties.
Fixed price per service for standard plumbing services
A fixed price works best for standard and routine jobs like faucet replacements, toilet installations, or drain cleaning. Customers appreciate predictable costs, which makes it easier to build trust and stand out from competitors. However, a thorough evaluation of time and material costs is essential to avoid losses if a job takes longer than expected.
Call-out fee plus service costs for emergency plumbing
For emergency plumbing, combining a call-out fee with hourly service charges ensures fair compensation for urgent, unscheduled work. This approach covers travel time, initial assessments, and after-hours availability for issues like burst pipes or sewer backups. While higher fees may deter non-urgent clients, efficient scheduling helps manage costs and maintain customer satisfaction.
Per metre pricing for large-scale projects
Per metre pricing works well for large-scale jobs like installing sewer lines or drainage networks. This method provides clear cost estimates for predictable material and labour needs, which makes it ideal for competitive bidding. However, thorough planning is essential to account for terrain, material variations, and any unexpected challenges.
Evaluate your unique selling points (USPs)
Your USPs define what sets your plumbing business apart from competitors and attract the right clients. Features like 24/7 emergency services or eco-friendly plumbing solutions can enhance your appeal. Highlighting these advantages in your marketing ensures customers understand the value your business offers.
24/7 emergency plumbing services with rapid response times
Offering 24/7 emergency services ensures you’re ready to handle urgent issues like burst pipes or gas leaks anytime. Rapid response builds trust and positions your business as the go-to option during critical situations. Implementing GPS tracking for efficient dispatch and showcasing testimonials highlights your reliability to potential clients.
Upfront pricing with no hidden costs
Providing upfront pricing shows transparency, helping clients trust your services and avoid billing disputes. Breaking down labour, materials, and other fees in an invoice template for plumbing services simplifies decision-making and allows customers to budget confidently. Promoting this practice as “no hidden fees” in your marketing materials emphasises your commitment to fairness and reliability.
Specialised expertise in eco-friendly plumbing solutions
Eco-friendly plumbing services attract customers looking to reduce their environmental impact and save on utility bills. Offering solutions like water-efficient fixtures and rainwater harvesting systems positions your business as a sustainability leader. Highlighting certifications and partnerships with green organisations in your marketing reinforces your expertise and commitment to eco-conscious practices.
Guaranteed workmanship with extended warranties
Providing guaranteed workmanship with extended warranties reassures customers of the quality and reliability of your services. Clear warranty terms protect clients from unexpected repair costs and differentiate your business from competitors. Using phrases like “guaranteed satisfaction” in your marketing builds trust and positions your business as a dependable choice.
Step 4: Explore funding options for your plumbing business
Securing funding for your plumbing business is an essential first step, and it’s crucial to seek professional advice before making any financial commitments. Consulting with financial planners and local accountants can help you understand the implications of each option and choose the best fit for your business goals.
Self-funding
Self-funding involves using personal savings or funds from family and friends. This approach allows full control over finances without needing to meet lender requirements, although it also involves using personal financial resources.
Small business loans
Australian banks and financial institutions offer small business loans designed for startups. These loans generally require a business plan, financial projections, and a good credit history. Small business loans can provide the capital needed for startup expenses, with set repayment terms and interest.
Secured and unsecured business loans
Both secured and unsecured business loans are small business loans that can be viable funding options for purchasing initial plumbing business supplies, equipment, and transportation assets.
Secured loans offer manageable, low-interest rates, provided collateral is available. This collateral could include personal assets such as residential properties or assets associated with your plumbing business, like vehicles, plumbing tools, and equipment.
Meanwhile, an unsecured loan offers businesses fast access to funds without collateral. However, they generally have higher interest rates with shorter loan terms than secured loans, so the monthly payments can be higher.
Government and industry programs
Certain Australian states provide grants and financial support for small businesses, especially those with innovative or eco-friendly services. These programs are structured to assist with initial costs and often have specific application requirements and conditions.
The New Enterprise Incentive Scheme (NEIS) is one of the government programs in Australia that supports job seekers who want to start small businesses. This offers new entrepreneurs mentorship, accredited training, and income support to help them sustain themselves while establishing their businesses without requiring immediate profit. However, NEIS does not directly fund business costs, so startup capital would still need to be sourced separately.
Equity Investment
Startup plumbing businesses can secure significant funds without taking on debt that needs immediate repayment through equity investment. It’s a funding option where investors provide money to a business in exchange for ownership shares to get a stake in the company.
There are two types of equity investors: angel investors and venture capitalists (VCs). Angel investors are typically high-net-worth individuals who invest their personal funds into early-stage companies in exchange for equity. Meanwhile, venture capitalists are firms or groups that pool funds from multiple investors to support high-potential businesses.
Step 5: Develop a strategic plumbing business plan
Starting a plumbing business requires a well-thought-out business plan. This plan will be your roadmap, guiding you through each stage of starting and running your business.
It should include key elements, such as:
- Executive summary
- Company profile
- Business description
- Market analysis
- Services offered and pricing strategy
- Marketing strategies
- Budget and cash flow forecast
- Operations plan
- Risk mitigation strategy
- Long-term growth plan
Now, let’s dive into the step-by-step process to create a business plan tailored to your plumbing business.
Draft an executive summary
First, begin with the executive summary, which is a brief overview of your plumbing business and your goals. This section gives readers a quick sense of what your business is all about. Summarise what services you’ll offer, your target market, and what sets you apart from competitors. It’s often best to write this last so it truly reflects the rest of your plan.
Write your plumbing business description
Your plumbing business plan also needs a clear company description. In this section, outline the foundational details of your plumbing business, including its legal business structure (e.g., sole trader, company, partnership, etc.), ownership details, business name, and location.
Moreover, your company description should describe your business’s vision, mission, and core values. This section will provide essential context as you move into the more operational and financial specifics of your business plan.
Describe your plumbing business niche and types of services
The next step is to define the focus of your plumbing business, whether it’s general plumbing repairs, pipe installations, hot water system services, or a specialised niche such as eco-friendly plumbing or emergency plumbing services.
Clarify why you chose this niche and provide a brief description of your target market. For example, your target audience could include homeowners needing reliable plumbing repairs, businesses seeking large-scale commercial plumbing solutions, or clients looking for specialised offerings like water-saving devices, energy-efficient hot water systems, or 24/7 emergency response services.
Analyse your market and define your customer base
Once you have completed writing your company profile and plumbing business niche, it’s time to define your customer base. First, you’ll need to conduct a market analysis to understand your target customers, local competitors, and industry trends.
From there, outline who your ideal clients are, what they need, and how you plan to serve them better than competitors. This analysis will help you identify market gaps and inform your service offerings.
Outline your plumbing services and pricing strategy
Your business plan should also specify the types of plumbing services you’ll offer and your pricing approach. Consider the costs of supplies, labour, and other expenses to price competitively yet profitably. Plus, think about whether you’ll offer package deals, discounts for repeat clients, or seasonal promotions.
Detail your marketing and sales plan
For your marketing and sales plan, you need to map out how you’ll attract and retain clients. Detail your marketing channels—such as social media, SEO, or partnerships—and any customer loyalty or referral programs. Think practically about your initial steps to grow your client base and raise brand awareness in your target market.
Create a budget and forecast cash flow
The budget and forecast cash flow is a crucial part of your business plan. For this section, it’s wise to break down your startup costs, monthly operating expenses, and anticipated revenue.
Include one-time expenses such as equipment and marketing materials, as well as recurring costs like supplies, transportation, and insurance.
Then, project your cash flow to understand when you’ll reach profitability and how to manage finances through any seasonal ups and downs.
Establish an operations plan
The operations plan details how you’ll manage day-to-day operations, including hiring, training, and scheduling. Here, describe systems you’ll implement to maintain high-quality service, handle customer feedback, and manage bookings or billing. This section is key to ensuring smooth, efficient operations as your business grows.
Develop a risk mitigation strategy
After the operations plan, develop a risk management plan to address potential challenges and safeguards for your business. Identify key risks when starting a plumbing business, such as water damage to properties during repairs, injuries sustained while working with heavy tools or in confined spaces, and potential complications with gas or water line installations. Outline safety protocols and detail the types of business insurance coverage needed, like public liability insurance, or workers’ compensation insurance.
Conclude with a long-term growth plan
Lastly, conclude with a long-term growth plan to demonstrate your vision for the future and commitment to sustainable growth. In this section, you need to define both short-term and long-term objectives of your business, such as adding new plumbing services, increasing your client base, or expanding to new locations. Outline strategies to retain existing clients, such as loyalty programs, and how you plan to scale your marketing efforts.
Step 6: Register your plumbing business
To start a plumbing business, you may need to obtain certain a plumbing business license, registrations, and permits. As a business owner, it’s your responsibility to make sure you’re compliant with all applicable laws and meet your tax obligations.
For information about registering your business or applying for an ABN, we recommend you check out this helpful information from the Australian government.
Step 7: Hire your plumbers
Building a reliable team for your plumbers business is essential for your company’s success and growth. Below, we’ll discuss how you can hire plumbers and ensure that they meet your business’s needs.
Write job description
First and foremost, you need to create a job description that highlights your business and what you offer. Be transparent about job duties, hours, pay, employment type and any training opportunities. Describe specific tasks (such as repairing leaks, installing new pipes, maintaining hot water systems, unblocking drains, or designing customised plumbing solutions) and any qualifications or technical skills required. This helps candidates understand expectations from the start and ensures a good match for the role.
Most candidates also appreciate knowing the pay range, benefits, or potential for growth within the company. If you offer flexible hours, a supportive team environment, or training for new employees, mention these aspects. This can make your ad stand out and attract applicants who genuinely want to be part of a stable, rewarding role in a growing company.
Use local Australian platforms to advertise your job
After crafting the job ad, post it on multiple platforms to maximise its visibility. To reach the best candidates and find the right plumbers for your business, you may consider advertising on platforms that are popular and effective in Australia, such as:
- SEEK – Australia’s largest job board, ideal for professional job seekers across industries.
- Indeed Australia – a wide-reaching job platform, popular among full-time and part-time job seekers.
- Jora – a job aggregator that pulls listings from various sources, increasing visibility.
- Workforce Australia – a free job advertising service from the government, suitable for small business owners.
You might also consider posting on social media platforms such as Facebook, LinkedIn, or Instagram if you have a business page. For a local touch, posting on community boards or participating in job fairs can attract applicants in your area.
Don’t overlook employee referrals, either—current employees often know reliable candidates, and offering a referral bonus can incentivise them to help bring in great new hires.
Screen and interview thoughtfully
As applications start coming in, review them carefully to find candidates with the right qualifications and experience. Conduct initial interviews with the most promising applicants to gauge their interest in the role, plumbing skills, and alignment with your business.
This is the perfect chance to ask questions that reveal their previous experience, problem-solving abilities, and reliability. For example, you might ask how they managed challenging plumbing projects in the past, dealt with unexpected complications like burst pipes or hard-to-access repairs, or met tight deadlines while delivering high-quality plumbing results and ensuring customer satisfaction.
It’s also helpful to perform criminal history checks and reference checks to ensure the trustworthiness of your candidates. This is particularly important if your plumbers will work in sensitive environments like offices or schools. A quick call to past employers can provide insight into their reliability, history, and work quality.
Make an offer and onboard your new hire
When you’ve selected your top candidate, make a clear and detailed job offer that outlines pay, benefits, work hours, and expectations.
Once they’ve accepted your offer, the next step is running a smooth onboarding process to set up your new hires for success. Start with training sessions to introduce them to your plumbing business’s standards, client communication protocols, and the specific workflows or tools they’ll use to ensure efficient and high-quality plumbing services.
If possible, have them shadow an experienced team member for their first few shifts so they can learn on the job. After their first week, check in with them and provide feedback to support their improvement and integration into the team.
Offer ongoing support and fair treatment
A supportive work environment promotes employee retention. Openly address concerns about shifts, workload, and safety. This initiative will help create a positive work culture that encourages loyalty and productivity among your staff.
Step 8: Invest in the right plumbing tools and equipment
Equipping your business with the right tools ensures you can handle a variety of plumbing tasks efficiently. Here’s a breakdown of key plumbing tools and equipment that you’ll most likely need, their estimated costs, and where to purchase them in Australia:
| Plumbing Tools and Equipment | Price Range | Where to Buy |
| Pipe wrenches | $30 – $150 | Total Tools |
| Basin wrenches | $20 – $100 | Reece |
| Tube cutters | $15 – $200 | Plumbing Sales |
| Plumber’s torch | $50 – $200 | Sydney Tools |
| Pipe benders | $100 – $500 | Tools Warehouse |
| Drain snakes and augers | $50 – $300 | VEVOR |
| Plumber’s plungers | $10 – $50 | Mitre 10 |
| Inspection cameras | $200 – $1,000+ | SECA |
| Crimping tools | $100 – $400 | Plumbers Best |
| Safety gear (gloves, goggles, etc.) | $20 – $150 | Plumbing Sales |
Note: Prices are approximate and may vary depending on retailers, brands, and product quality.
Step 9: Find clients for your plumbing business
To learn how to get more plumbing clients, focus on building an online presence, using lead generation platforms, and responding quickly to quotes. Encourage reviews and referrals to establish trust and grow your customer base.
Expand your online presence
An online presence is important for attracting clients and showcasing your plumbing services. Start with a professional website that highlights your expertise, services, and customer testimonials. Use SEO and social media platforms to improve visibility and reach more local clients searching for reliable plumbers.
Build your plumbing business website
A website is essential for establishing your plumbing business’s credibility and providing clients with easy access to your services. It allows potential clients to learn about your offerings, view testimonials, and request quotes directly. Working with a web designer can ensure a user-friendly, optimised site that effectively showcases your services and improves search visibility.
To guide you, we’ve compiled examples of successful plumbing business websites that display the effectiveness of building a good website to boost brand credibility and improve customer experience.
Clean and Clear Plumbing’s website
Clean and Clear Plumbing’s website features a clean, professional design with easy navigation. Services are clearly listed, and contact information is prominently displayed, which makes it simple for clients to reach out. The inclusion of customer testimonials builds trust and credibility.
Enviromate Plumbing & Roofing’s website
Enviromate Plumbing & Roofing’s website emphasises eco-friendly services, appealing to environmentally conscious clients. It provides detailed information about their offerings and showcases certifications, which reinforces their expertise. The responsive design ensures a seamless experience across devices.
Dr. Leak Plumbing Services’ website
Dr Leak’s website highlights their 24/7 availability and quick response times, crucial for emergency services. The site includes clear calls to action, such as “Book a Plumber,” facilitating immediate client engagement. A blog section offers valuable tips, which positions them as knowledgeable professionals.
Post on lead generation platforms
Posting on lead-generation platforms is one of the most effective ways for plumbing businesses to find clients. These platforms connect you directly with clients actively searching for plumbing services, providing an immediate source of leads.
Oneflare, in particular, allows you to showcase your plumbing expertise without upfront fees, making it easier to attract clients with minimal risk. This platform’s job posting system helps bring in quality leads and enables you to specify job types, budgets, and locations, so you can target projects that fit your capabilities and business goals.
Get started on Oneflare by registering your plumbing business today—connect with clients, post targeted jobs, and grow your business with ease!
SEO and paid search for visibility
SEO and paid search improve your website’s visibility in search engine results, attracting organic traffic. While effective, SEO requires regular updates and can be costly in competitive areas. Consulting an SEO specialist helps implement ranking strategies to boost your business’s online presence.
Social media advertising
Social media advertising helps you reach a wide audience and showcase your plumbing services and client works visually. Targeted ads on Facebook, Instagram, and even TikTok can attract local clients, but maintaining a presence requires ongoing posting and budget management. A social media manager can optimise your campaigns for consistent engagement.
The following sections provide samples to inspire you and give you an idea of how social media advertising works. They showcase effective strategies for boosting a plumbing business’s visibility on Facebook, Instagram, and TikTok.
GXR Plumbing – Facebook advertising
GXR Plumbing and Gas maintains an engaging Facebook page that effectively attracts clients. The page showcases its services through regular updates, photos, and videos of completed projects. This consistent activity highlights its expertise and builds trust with potential clients.
The page also features customer reviews and testimonials, which provide social proof of its quality work. By maintaining an active and informative presence, GXR Plumbing effectively engages with its audience and attracts new clients.
Plumbing Bros – Instagram advertising
Plumbing Bros’ Instagram presence features a consistent brand image, which showcases high-quality visuals of completed projects, relatable and fun memes, and team activities. This approach humanises the business, which in return, helps attract and retain clients.
They regularly post informative content, including plumbing tips and behind-the-scenes glimpses, which positions them as experts in the field. Utilising Instagram stories and reels, they share real-time updates and short videos, which enhances engagement and keeps their audience informed.
Sydney’s Drain Men – TikTok advertising
Sydney’s Drain Men effectively leverage TikTok to engage clients and showcase their plumbing services. Their account features videos highlighting services like drain cleaning and emergency repairs, providing potential clients with a clear understanding of their offerings.
By using popular hashtags and engaging content, they increase their visibility and appeal to a broader audience. This approach not only demonstrates their expertise but also builds trust with potential clients seeking reliable plumbing solutions.
Build your plumbing business’s reputation through reviews and referrals
A strong reputation is key to long-term success. Encourage satisfied clients to leave reviews on your website or lead platforms like Oneflare to boost credibility and attract new plumbing clients. Consistent reviews on a platform ensure reliable feedback, helping potential clients trust your quality.
Take bookings and manage quotes efficiently
Responding quickly to quote requests can also help you win plumbing jobs, as clients often select the first reliable response. In fact, Oneflare data reveals that 60% of winning quotes are submitted within 60 minutes of the job posting, highlighting that faster quotes significantly boost job success rates.
Here are some tools that can help with automated booking and quoting:
- Calendly – Enables easy scheduling by allowing clients to book available time slots directly, reducing back-and-forth communication.
- Square Appointments – Provides booking, invoicing, and payment processing in one platform, helping streamline the client experience.
- Setmore – Offers online booking with customisable reminders, plus client management and integration with social media for easy appointment setting.
- HoneyBook – Combines booking, quoting, and invoicing, letting you automate responses and manage projects all in one place.
- Zoho Bookings – Integrates with Zoho CRM to manage client relationships, offers automated reminders, and allows for easy rescheduling.
These tools help you automate responses, manage quote requests, and follow up with clients, ensuring that no lead falls through the cracks.
Step 10: Get paid for your plumbing services!
Now that you have everything set up, from choosing your business niche and setting up your service area, to finally finding your clients, it’s time to finally get paid for your plumbing services. Here’s how:
Choose a reliable accounting software
Managing payments is a lot easier with a dedicated accounting system. This will save you time, reduce errors, and give you a clear picture of your finances.
Some popular accounting software options commonly used in Australia are:
- Xero – easy-to-use software with invoicing, bank feeds, and reporting.
- MYOB – offers payroll, tax tracking, and inventory management.
- QuickBooks Online – handles invoicing, expense tracking, and payments.
- Reckon One – customisable and budget-friendly, with modules for payroll and invoicing.
- Sage Business Cloud Accounting – simple solution for expense tracking and payroll.
Create a plumbing business invoice
Creating a professional invoice template is essential to get paid quickly. The invoice should clearly list your services, rates, and payment terms.
Many accounting platforms offer customisable plumbing services invoice templates, but you can start with free templates and modify them as needed. Consider these free plumbing invoice templates as a guide:
Canva’s plumbing invoice templates
It’s easily customisable with fields for services, rates, and payment terms. You can also add your logo and other brand elements to maintain consistency across all client communications.
Conta’s plumbing invoice templates
It provides a customisable, downloadable template specifically tailored for different businesses, like a plumbing business. The good thing about these templates is that they’re compatible with Google Docs, Microsoft Word, and Excel, allowing you to easily tailor them as needed.
Microsoft Office’s plumbing invoice templates
It offers free invoice templates that are straightforward and professional and can be saved as a PDF. Even better, they have Excel-based templates that can automate calculations, streamlining the billing process and reducing errors.
Zoho’s plumbing invoice templates
The template offers a clean and organized layout, ensuring clarity and professionalism in client communications. It includes essential sections such as service details, additional charges, taxes, and terms and conditions, facilitating accurate and transparent billing.
Set up a bank account for business payments
Separating personal and business finances with a dedicated bank account makes it easier to track income, manage deposits, and handle reconciliations. Most banks offer online options specifically for businesses, streamlining all your financial needs in one place.
Offer digital payment options
Make payments easy and convenient for clients by providing digital options like Apple Pay, Google Pay, credit cards, and bank transfers. Many clients, especially those booking plumbing services through platforms like Oneflare, prefer the flexibility of paying directly from their devices. Offering digital payments not only enhances client satisfaction but also speeds up the payment process, helping you maintain a reliable cash flow.
Establish clear payment terms
Define your payment terms upfront to avoid confusion—include due dates, late fees, and preferred payment methods. Clear terms, such as a 14-day payment window, help maintain a steady cash flow and foster professional client relationships.
Your path to success starts here — grow your plumbing business today!
Being a plumber isn’t just a trade, it’s your chance to create a business that puts you in control of your future. From planning and certifications to building a strong online presence, every step brings you closer to success. Whether you’re starting with small residential jobs or expanding into larger projects, having the right approach makes all the difference.
Ready to take the first step? Register your business on Oneflare and post your services to start connecting with potential clients. Oneflare makes it easy to showcase your expertise, attract leads, and grow your business in a competitive market. Start building your future and let Oneflare help you reach your goals!
FAQs on how to start a plumbing business
What are the benefits of green plumbing?
Green plumbing reduces water and energy consumption, lowering clients’ utility bills and promoting sustainability. It also attracts eco-conscious customers and helps businesses comply with increasing environmental regulations.
How can I scale my plumbing business in the future?
Diversify your services, leverage digital tools like CRM software, and expand your service areas. Invest in staff training, partnerships, and marketing to enhance visibility and improve operational efficiency.
How much does it cost to start a plumbing business?
Starting a plumbing business can cost between $20,000–$40,000 for solo operations and $50,000–$100,000 for larger setups, including tools, licensing, vehicles, and marketing.
